Below is the text of the email you'll be sending to your friends.
I wanted to make sure you saw this email from David Brock, President and CEO of Media Matters for America, unveiling a new website called The Matthews Monitor. This new information and action center is dedicated specifically to monitoring Chris Matthews, host of MSNBC's Hardball. As you may know, Matthews was recently the focus of a firestorm of criticism over his repeated sexist comments. The Matthews Monitor is a great resource for the latest information on the accuracy and integrity of Matthews' broadcasts. It also provides the contact information for his shows, so you can let them know what you think. Check it out by clicking here, and be sure to read David's recent letter to NBC News President Steve Capus!
Dear Friend,
The recent firestorm over Chris Matthews' long history of degrading, sexist commentary has sharply underscored the need for a more focused look at his record as MSNBC's marquee talent.
>> Visit The Matthews Monitor Today!
I'm pleased to introduce Media Matters for America's latest information and action center, The Matthews Monitor. As you may be able to tell by its name, The Matthews Monitor is dedicated to doing just that -- monitoring the Hardball host's broadcasts to help promote increased accuracy, accountability ... and yes, to make sure he keeps his word to "be clearer, smarter, more obviously in support of the right of women -- of all people -- the full equality and respect for their ambitions."
Despite his modest cable audience, Matthews is an enormously influential power player within Washington's media elite. MSNBC has entrusted Matthews -- as host of Hardball, frequent on-air anchor for MSNBC, and host of the NBC-syndicated Chris Matthews Show -- with a prominent role in political campaign coverage throughout the last year and in years past. These platforms place Matthews in a unique position to define wider media narratives and agendas and shape public perceptions on critical issues.
>> Visit The Matthews Monitor Today!
That is why it is so crucial for Matthews to get it right. If left unchecked, factual errors and distortions on Matthews' shows have the potential to reverberate throughout the media and profoundly impact the debate. Media Matters has created The Matthews Monitor in an effort to ensure that Matthews' coverage is solidly based on fact -- not speculation or personal animus.
The Matthews Monitor will be updated frequently with the latest on Matthews and important action campaigns, so I hope you will check back often and encourage your friends, family, and co-workers to visit and join with us as well. Together we can hold Matthews to his word.
>> Visit The Matthews Monitor Today!
Thank you for your continued support.
David Brock,
President & CEO
Media Matters for America
