From the latest weekly survey from Pew Research Center's Project For Excellence in Journalism:
In a campaign and media environment now focused strongly on the shape of the race, one staple of weekly coverage is the attention to strategy and tactics. Coverage of swing state battles (10% of the newshole), polls (6%), and fundraising (5%), and some other related storylines accounted for about one-quarter of last week's newshole. Add in the Powell endorsement (at 6%), which was frequently discussed in terms of its political potency, and that broad theme fills almost 30% of the coverage.
And this from Politico [emphasis added]:
Reporters obsess about personalities and process, about whose staff are jerks or whether they seem like decent folks, about who has a great stump speech or is funnier in person than they come off in public, about whether Michigan is in play or off the table.
Notice what campaign reporters are not obsessed with? Issues. Or more specifically, what candidates will do once elected. Seems like that's what campaign reporters are there for; to help educate news consumers. Journalists disagree. They want to know who's funnier and who's a jerk.