Noel Sheppard can't be this dumb, can he?

Newsbusters' Noel Sheppard:

In another example of Barack Obama's appeal diminishing with the public, the White House was forced to reschedule Wednesday's press conference to 8PM from 9PM as NBC didn't want its summer hit “America's Got Talent” to be pre-empted.

Do you think Sheppard really doesn't understand that NBC sells ads during “America's Got Talent,” but not during presidential press conferences? Do you think he really doesn't understand that this isn't an “example of Barack Obama's appeal diminishing with the public,” but rather an example of NBC preferring to make a bunch of money rather than not make any money?