19 new companies reportedly join Beck ad boycott, bringing total to 80
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ColorOfChange.org has confirmed that 19 new companies whose ads aired recently during Fox News Channel's Glenn Beck program have asked Fox to stop their ads from running or pledged to not to run ads on the show going forward. The latest additions -AmMed Direct, Citrix Online, Concord Music Group, Diageo, Eggland's Best, Equifax, Eulactol USA (producer of Flexitol), GetARoom.com, Hoffman La Roche (maker of BONIVA), Metropolitan Talent Management, ooVoo, Overture Films, Scarguard, Schiff Nutrition (maker of Tiger's Milk and Fi-Bar), Seoul Metropolitan Government, Subaru, Toyota-Lexus, Waitrose and Woodland Power Products, Inc. - bring the total number of companies that have distanced themselves from Beck to 80. This after Beck called President Obama a "racist" who "has a deep-seated hatred for white people" during an appearance on Fox & Friends.
The news comes on the heels of stories that broke throughout British newspapers on Monday, reporting that advertisers seen during Beck's program in England are feeling the heat as well. Diageo - a London-based alcohol company that makes Guinness, Tanqueray and many other brands of spirits - joined Waitrose - a popular British supermarket chain used to supply groceries to the Royal Family - and cut their advertising ties with Beck. Waitrose, along with the U.S.-based Metropolitan Talent Management, adds to a growing list of companies who are not only taking a stance against Glenn Beck, but against Fox News Channel.
"From the beginning of our campaign, we promised to continue to put pressure on anyone who supports Beck's race-baiting rhetoric," said James Rucker, Executive Director of ColorOfChange.org. "Seeing our efforts resonate in another country gives our members a renewed sense of hope that we can rally together and stand up against racial demagoguery in America."