Fox News' Live Desk, using Luntz-approved term "govt option," claims Dems doing the rebranding

Blog ››› ››› ERIC HANANOKI

As we've noted, "government option" is a term right-wing pollster Frank Luntz suggested conservatives use because it doesn't poll as well as "public option." Following the Luntz playbook, yesterday's Live Desk -- one of Fox News' prestigious 'straight news' programs -- aired a caption referring to the "govt option." Today, Live Desk again used "govt option" -- to ask why Democrats are "rebrand[ing]" the public option to sway public opinion:

rebrand

With the term "Govt Option" blaring across the screen, co-host Trace Gallagher asked guest Rep. Debbie Wasserman Schultz (D-FL): "Is the hope here that if you, if you change the labeling, change the brand, that people will like it more? That it's more appetizing to them?"

rebrand2

You tell us, Trace.

Posted In
Health Care, Health Care Reform
Network/Outlet
Fox News Channel
Person
Trace Gallagher
Show/Publication
The Live Desk
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