$4.97? Still seems high.

Ever wonder how so many right-wing books become “bestsellers”? This may help explain it:

Normally you have to wait until the public displays pretty strong disinterest in a book before you can pick up the hardcover for $4.97. But thanks to Richard Scaife's right-wing Newsmax.com, you can get Sarah Palin's book for that low price -- and it hasn't even been released yet.

Just keep this in mind if the media starts breathlessly reporting Palin's strong sales numbers.