Sargento "won't be airing" ads during Glenn Beck
August 11, 2009 6:43 pm ET by Oliver Willis
Last week I sent an email to Sargento asking about their advertising on Fox News' Glenn Beck in light of Beck's comments about Speaker Pelosi. I received this response:
We deeply appreciate your reaching out to us and sharing your comments and concerns about Sargento ads appearing during "The Glenn Beck Show." We sat down with the marketing department to talk about it and I learned that we buy time periods not specific programs. But in any event, they've made the decision to exclude that program from our future ad rotation. Simply stated, Sargento ads won't be airing during that show. Again, thanks for contacting us.
Pat Lombardo
Sargento Consumer Affairs Department
Now where's that "Donate" link?
...
Ah!
At least, that's how I think it might work.
No matter how much Murdock and Ailes might want to keep Beck around, this has to start showing up on the bottom line very soon.
If nothing else, this has been a very effective campaign.
Honestly...I think Hannity's worse. Beck is SO clownish that I have a feeling he's taken less seriously. (Although I could be wrong.) I've never seen anyone lie with such a straight face and such conviction and absence of concenrn, remorse or irony than Hannity. I think I'm going to stay on VZ Wireless.
But saying nasty things about the president may not be the real reason for the success of the boycott of Beck.
But pretending he's giving poisoned wine to a Pelosi character is another thing. Yes, he took it back immediately. But that bit of theater is just plain beyond the pale.
What if there's violence against Pelosi or Obama and there's the slightest link to Beck? The crazy watches Beck or worse has posted a comment. I wouldn't want to be a sponsor who stayed with Beck when others decided his behaviour was unacceptable.