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So who's still advertising on Beck? September 8 edition ...

September 08, 2009 6:25 pm ET by Media Matters staff

Here are Glenn Beck's September 8 sponsors, in the order they appeared:

  • Rosland Capital
  • Hydrolyze
  • The Foundation for a Better Life
  • Carbonite
  • Citrix (GoToMeeting)
  • Topdot Mortgage
  • News Corp. (The Wall Street Journal)
  • Lear Capital
  • Clarity Media Group (The Weekly Standard)
  • National Geographic Society (National Geographic Channel)
  • IRSTaxAgreements.com
  • Independent Women Forum
  • Zero Technologies (ZeroWater)
  • Loan modification help line 1-888-336-5967
Expand All Expand 1st Level Collapse All Add Comment
    • Author by reanna-mator (September 08, 2009 6:45 pm ET)
      2  
      Nat Geo? Really?

      Come on, Colors. We can get Nat Geo, can't we?
      Report Abuse
      • Author by ReasonAndResolve (September 09, 2009 11:20 am ET)
           
        NatGeo is owned by Murdoch.
        Report Abuse
        • Author by reanna-mator (September 09, 2009 2:11 pm ET)
             
          News to me. How unfortunate.
          Report Abuse
        • Author by TahoeProgressive (September 09, 2009 3:55 pm ET)
             
          Doubt it. National Geographic Society is one of the largest Non Profits in the country. Pressure should be put on them to quit supporting attacks against Obama and his administration.
          Report Abuse
        • Author by LeslieB (September 09, 2009 4:03 pm ET)
             
          The Channel is owned by Murdoch, but not the National Geographic brand. Hit them both up on Twitter and Facebook and ask why they would associate the brand with an anti-environmentalist, racist like Beck! @NatGeoChannel, @NatGeoSociety and @NatGeoScoop is their PR team.
          Report Abuse
    • Author by mustardman (September 08, 2009 6:48 pm ET)
      1  
      LOL! Some real outstanding grade A future fortune 500 companies there!
      Report Abuse
      • Author by ddahle529 (September 08, 2009 7:21 pm ET)
        1 3
        If I had a choice of viewer ratings or fortune 500 sponsers give me the viewers. Great ratings on cmbc msnbc. in the end the lol's are on you.
        Report Abuse
      • Author by ReasonAndResolve (September 08, 2009 8:19 pm ET)
           
        I am sure these are the guys that had contracts that don't allow them to pick their time slots (along with the right wing special interests and the Murdoch-owned companies).
        Report Abuse
    • Author by wesley (September 08, 2009 7:23 pm ET)
      3 8
      And here's another little update from last Friday nite. Beck continues to top Big Ed, Olbermann, and Maddow combined.

      Beck - 2.6 million veiwers
      Big Ed - .6
      KO - .9
      Maddow - .7

      And still plenty of advertisers.
      Report Abuse
      • Author by peace4all (September 08, 2009 7:27 pm ET)
        5 3
        so?

        beck has more stupid people that watch him to have their insane views reinforced. that means nothing, he has lost his major advertisers. also. if you want to go by ratings then jon and kate plus 8 blow beck away in the ratings. but thats most likely because you can learn more from that show.
        Report Abuse
      • Author by pete592 (September 08, 2009 7:30 pm ET)
        6 1
        Jerry Springer gets high ratings, too. Which just goes to show, America loves crap.
        Report Abuse
        • Author by mustardman (September 08, 2009 7:40 pm ET)
          5 1
          Only a matter of time before Fox is doing live human sacrifices so they can continue saying, "hey it's ok because our ratings are high. Just as reliable as poll numbers I tells ya! The majority of Americans WANT to see live human sacrifices"
          Report Abuse
          • Author by John Paradox (September 08, 2009 8:50 pm ET)
            3 1
            Network
            The Running Man

            just the two movies that sprung to mind.
            Report Abuse
            • Author by epkklk851 (September 09, 2009 8:28 am ET)
                 
              Absolutely! When I first saw Network, I couldn't believe the set-up, it was just too far fetched, but now, it practically is Fox News! Paddy is rowing in his grave!
              Report Abuse
          • Author by jediknight65 (September 09, 2009 10:21 am ET)
            2  
            well they already like to show scantily clad women as often as possible more than any other network. soon they will move into soft core porn
            Report Abuse
      • Author by ReasonAndResolve (September 08, 2009 7:49 pm ET)
        4 1
        US Population: 303,824,640 (July 2008 est.)

        2.6 million is less than one percent of the population (and I would bet 600,000 tuned in just to laugh at the j@ck@ass.

        Could you possibly be any more marginalized?
        Report Abuse
        • Author by mustardman (September 08, 2009 8:07 pm ET)
          3 2
          Half of those TV's are in Bars and Gun stores and waiting rooms/lobbys with the volume turned off. These are all, coincidentally, places where I will NEVER spend money at.
          Report Abuse
          • Author by MagCynic (September 08, 2009 10:03 pm ET)
              4
            Source? I keep on hearing this "face" but I haven't been able to get verification of it. Can I say the same thing about what little ratings MSNBC have?
            Report Abuse
            • Author by political_left-religious_right (September 09, 2009 1:31 pm ET)
              1  
              Source? I keep on hearing this "face" [sic]

              Where do you keep hearing it?

              but I haven't been able to get verification of it.

              I don't suppose it can be verified--ratings are based on what's being watched in households, after all--but I wouldn't be surprised. As a quick personal example--there are two McDonald's near my home, and one always has Fox on, and the other always has CNN (Dobbs, etc.). And here we're not talking about bars or gun stores, but in the quintessential lower/middle-class fast-food joint. In other words, they're probably not teeming with conservatives.

              Can I say the same thing about what little ratings MSNBC have?

              Sure! It probably wouldn't be true, but I don't think that's stopped you before.
              Report Abuse
              • Author by MagCynic (September 09, 2009 8:01 pm ET)
                   
                "I don't suppose it can be verified--ratings are based on what's being watched in households, after all"

                Then don't use it in an attempt to make factual numbers meaningless.

                "Sure! It probably wouldn't be true, but I don't think that's stopped you before. "

                Not sure what this means. Have I ever said anything untrue on this site?
                Report Abuse
      • Author by worrierking (September 08, 2009 8:31 pm ET)
        7  
        And American Idol is consistently the highest rated show.

        But people who really appreciate music, would rather pour molten metal in their ear canals than listen to the songs featured on the show, even when done by the original artists.

        How does PBS do when they present great opera or classical concerts when compared to AI?

        How does last years Nobel Prize in literature winner, Jean-Marie Gustave Le Clézio do, when his sales are compared to James Patterson's?


        Report Abuse
      • Author by DAWUSS (September 08, 2009 11:03 pm ET)
        3  
        Ford or Ferrari

        Who sells more cars?

        Which car would you rather have?
        Report Abuse
      • Author by dr. matt (September 09, 2009 12:06 am ET)
        1  
        And here's another little update....and yet advertisers are still flocking away from Becky. Ouch.
        Report Abuse
      • Author by magnolialover (September 09, 2009 8:30 am ET)
        1  
        Plenty of advertisers?

        Are you talking about the few listed above? Because, that's not plenty, especially when NewsCorp (who probably didn't pay for their ads) is one of them.

        Here's the point that you ratings guys keep missing. He's got good ratings for a cable TV show, and STILL no major advertisers willing to place product on his show, which means, he's tainted goods.
        Report Abuse
      • Author by fstory (September 09, 2009 9:56 am ET)
           
        Unfortunately, Beck's viewership is effectively greater than even that since people like Olbermann and Schulz spend half their programs showing clips of Beck and others of his ilk. Ignore this guy and let him just fade away. I understand the desire to hoist people like Beck into being the face of the GOP, but he is ultimately irrelevant (preaching to an ever marginalized fringe and discrediting himself more than any other person can discredit him).
        Report Abuse
      • Author by fstory (September 09, 2009 9:56 am ET)
           
        Unfortunately, Beck's viewership is effectively greater than even that since people like Olbermann and Schulz spend half their programs showing clips of Beck and others of his ilk. Ignore this guy and let him just fade away. I understand the desire to hoist people like Beck into being the face of the GOP, but he is ultimately irrelevant (preaching to an ever marginalized fringe and discrediting himself more than any other person can discredit him).
        Report Abuse
      • Author by jediknight65 (September 09, 2009 10:20 am ET)
        1  
        and like any train wreck or natural disaster that people see coming. they wanna watch the moment that beck goes off the deep end
        Report Abuse
      • Author by maureenafox@comcast.net (September 09, 2009 4:44 pm ET)
           
        What percentage of Beck's advertising is paid for by his boss Murdoch?
        Report Abuse
    • Author by zamfir273114 (September 08, 2009 7:55 pm ET)
      2 9
      I can't believe he had the power to get Van Jones to quit. Wow.
      Report Abuse
      • Author by ReasonAndResolve (September 08, 2009 7:58 pm ET)
        6 1
        He didn't. Van Jones quit because he didn't want to be a distraction. Blech was just a fly in the ointment.
        Report Abuse
        • Author by mustardman (September 08, 2009 10:19 pm ET)
          1 1
          He would have quit anyways. According to Arianna Huffington who knows him well as a person, it was not the right fit for him.
          Report Abuse
      • Author by princeofwheels (September 08, 2009 8:01 pm ET)
        4 1
        I can't believe that Colors, a small, innoucous group could get 50 major advertisers to drop such a highly rated show.
        And I believe it wasn't Becky who dumped Jones..Didn't he quit??
        Report Abuse
    • Author by MagCynic (September 08, 2009 10:05 pm ET)
      1 2
      It's funny. From what I hear most of these advertisers didn't drop advertising, they simple pledged not to advertise during his time. They'd still air commercials on Fox News though. I believe - correct me if I'm wrong - most of the advertisers never even aired commercials during his show to begin with.
      Report Abuse
    • Author by DAWUSS (September 08, 2009 11:02 pm ET)
      1  
      Is it time to just let that go?
      Report Abuse
    • Author by wesley (September 08, 2009 11:09 pm ET)
      2 6
      Now that you've all had your little pity party...here's what has happened since CoC and mmfa started the Beck Boycott.

      Beck's ratings have increased...he still has plenty of advertisers...and he brought down Van Jones.

      Is that what you call winning in liberaland?
      Report Abuse
      • Author by reanna-mator (September 08, 2009 11:54 pm ET)
        4 1
        The idea that Glenn Beck is a humble hero who brought down Van Jones is a hilarious but unfortunate example of a delusion of self-importance.
        Report Abuse
        • Author by TruthHound2009 (September 09, 2009 12:28 am ET)
          2 5
          The point was not to bring down Van Jones...the point was to take BHO's own words from the campaign trail and show how radical he is by association.

          For those that have forgotten...BHO said "Look at the people who surround me to understand my policies."

          Beck was mearly trying to show that BHO is radical because he is surrounding himself with radicals.
          Report Abuse
          • Author by magnolialover (September 09, 2009 8:26 am ET)
            5 2
            And please point out to us what Van Jones has done that was so radical while he was in the employ of the executive branch?

            You can't point anything out.

            You fail at trying to equate Van Jones' alleged "radicalism" with Obama.
            Report Abuse
      • Author by eweston8542983 (September 09, 2009 12:05 am ET)
        3  
        I believe his ratings have been given sufficient anaylsis here, and their importance duly considered.

        I'm sure his pelt will be on display in the Beck studio for as long as his show remains. As a display of what happens when you miss, oops, mess with the Man. Though I can concieve of events that would lead to him totaly denieghing any responsibility for Jone's departure. I'm also sure you'd be totally supportive of this grave new truth upon its revelation.

        In liberaland we are all firm believers in the concept that, sh*t happens.
        Report Abuse
      • Author by ReasonAndResolve (September 09, 2009 1:31 am ET)
        1 2
        Ooo, Blech and his tiny band of Blechoids hounded a good man out of public service. You can all be so proud. Less than 1% of the total population of the country watch that tiny man - and five of those people have college degrees.

        Is that all you have? Is that the best you can do? Maybe Blech needs a reality czar. (I am sure that you do.)
        Report Abuse
      • Author by jediknight65 (September 09, 2009 10:24 am ET)
        2 1
        and if beck does not apologize for calling the president a racist when there was no facts to back it up, and beck keeps burning through advertisers until only news corp is advertising on there how would that look then?
        Report Abuse
    • Author by TruthHound2009 (September 09, 2009 12:29 am ET)
        3
      I bet if you ask any of these advertisers... business is booming for them!
      Report Abuse
    • Author by GoodyTwoShoes (September 09, 2009 2:52 am ET)
      2 4
      So much for free speech in the USA. I won't be patronizing any company that I know is boycotting any talk show. Too bad, I will miss General Mills, Kraft and Clorox.
      Report Abuse
      • Author by magnolialover (September 09, 2009 8:27 am ET)
        4 1
        THIS IS NOT ABOUT FREE SPEECH!

        You apparently have no idea what the concept is if you think Beck's free speech has been affected.
        Report Abuse
        • Author by kydem09 (September 09, 2009 11:38 am ET)
          2 4
          It is an attempt to quash his free speech. Color of Change is using it as a means to silence the man, plain and simple. I've said it repeatedly on this web site -- this tactic is un-American.
          Report Abuse
          • Author by foghornleghorn (September 09, 2009 12:06 pm ET)
            3 1
            Protesting is free speech. Make a note of it.

            And, as always, Beck is free to purchase his own network, or, stand on the street corner with a megaphone. Or maybe just start his own blog.
            Report Abuse
            • Author by historygeek001 (September 09, 2009 3:18 pm ET)
              2 1
              Wingnuts will never acknowledge that point except when they are protesting something themselves. Defending Beck at this point is so absurd that anybody who does so should be dismissed as another lunatic.
              Report Abuse
      • Author by toombsie (September 09, 2009 9:44 am ET)
        3 1
        Beck called Obama a "racist" with a "deep-seated hatred for white people." Obama's mother was white and he was raised by his white grandparents. What part of this do you not get? It is not about free speech.

        You can't just say anything on TV no matter how untrue it is and get away with it (or at least you shouldn't be able to). It's called slander, and since Obama can't really do anything about it its up to his supporters to try to punish Beck. Colorofchange has found an effective way to punish Beck by appealing to the advertisers to distance themselves from his racist propaganda.
        Report Abuse
        • Author by kydem09 (September 09, 2009 11:39 am ET)
          2 1
          I don't agree with his assessment of the President, but it's his opinion and he's entitled to it.
          Report Abuse
      • Author by ReasonAndResolve (September 09, 2009 11:13 am ET)
        3 1
        I fthis is truly about free speech for you, then you should be applauding those advertisers who have chosen not to advertise on Beck. You see, that is free speech, too - the right of those companies to make a statement of their own. It cuts both ways, you know.
        Report Abuse
    • Author by roninkannushi1711 (September 09, 2009 2:54 am ET)
        1
      Fellow Matterers,

      Years ago someone, in TV advertising, told me that if one person comments on a show, ten are watching. O.K. Using that example, G.Beck has twenty-six million, (26,000,000), viewers. America has three-hundred and four million, (304,000,000) citizens, approximately. Roughly, that would be a little over twenty (20) percent of the American public, watching G.Beck. I am being most generous, would you agree?

      That would imply, by approximation, that 1 in 5 Americans are loony-birds, looking for an excuse to hate. The 4 of 5 are living their lives, as best they can, under current circumstances. The loony-birds flock to the only roost that supports the blood-thirsting limb, on our national tree. That twenty (20) percent want the tree of Liberty watered with blood, as the Thomas Jefferson quote goes. G.Beck is another bark(sic) on that socially unavoidable branch, that all societies have suffered, and have had had in common, historically.

      e.g. voter turnout, on election day. The qualified non-voters know about political hypocrisy, and choose not to entertain political intentions. I can not blame them. The political pond, that blood fills, is not welcoming of reason, less objectivity.

      The sword of influence will not benefit the masses, but the hand that seeks to fell the tree.

      It be it,
      Ronin Kannushi.
      Report Abuse
      • Author by ReasonAndResolve (September 09, 2009 11:17 am ET)
          1
        The flaw in that reasoning is that, to begin with, ratings do not indicate "comments". Ratings are an approximation of total viewership. Furthermore, your math is flawed. Even if it were 22 million viewers, that would be less than 10 percent of Americans - but, since it is 2.6 million, it is less than 1 percent.

        So, you can take all of what you said and reduce it. there aren't nearly as many loons as it seems - they just squawk the loudest.
        Report Abuse
        • Author by roninkannushi1711 (September 09, 2009 8:27 pm ET)
             
          ReasonAndResolve,

          Did you miss the part where I wrote, "I am being most generous, would you agree?" I did not mention ratings. Where did you get that?

          Adolf Hitler, and someone in the Cheney & Co., et Bush-baby administration,(I forget), said, "If you repeat something loud enough and long enough others will believe it." A loud loon, squawking will get attention, and unfortunately support. Less so, they are called leaders. Back to my original approximation, one(1) in five(5).

          You?
          Report Abuse
    • Author by Kid Funkadelic (September 09, 2009 4:27 am ET)
      1 1
      FOX is just getting more and more African American to hate them.
      Report Abuse
    • Author by simplytony (September 09, 2009 9:18 am ET)
      1  
      Beck what more does amyone need to say? National Geo should really think twice.
      Report Abuse
    • Author by toombsie (September 09, 2009 9:35 am ET)
         
      What is the point of the Glenn Beck show if it can't draw lucrative advertising? Doesn't seem like these advertisers should be cutting it for a show that supposedly draws 3 million viewers. You know they are not getting top dollars from "Loan modification help line".

      Fox News is just ignoring this problem and hoping it goes away. I hope it never goes away and they eventually cancel Beck and bring in someone who can command the first rate advertising dollars once again. I think they are lying when they say this isn't hurting them. They can't move these companies around to different slots and charge them the same price for a show that attracts 500,000 viewers on average as they could for a show that attracts 3 million. If they are charging them the same price then these companies are getting screwed and they should completely take their advertisement dollars off of Fox.
      Report Abuse
      • Author by kydem09 (September 09, 2009 11:44 am ET)
          1
        You obviously don't understand how advertising dollars are collected. Advertising dollars are based on viewership. So, the more people who continue to tune into Beck (and other Fox programs), the more money Fox can charge advertisers. And the advertisers are not advertising on Beck, they're advertising on Fox. As long as Beck continues to draw large audiences, he'll stick around. He's a gold mine for Fox. This ridiculous boycott is a good thing for Fox. They're gaining a larger audience because of it and, thus, can collect more advertising revenue. Fox should send Color of Change a thank you card.
        Report Abuse
        • Author by foghornleghorn (September 09, 2009 12:09 pm ET)
             
          This ridiculous boycott is a good thing for Fox.

          In way, you're right. Now Blech can play the victim/martyr card ad infinitum.

          But, you're also wrong. If all the big ticket advertisers leave, all they're left with are potential advertisers who can't AFFORD to pay as much as, say, Home Depot.
          Report Abuse
        • Author by toombsie (September 09, 2009 2:09 pm ET)
             
          That doesn't make any sense. If that is truly the way it works then advertisers are getting screwed, however I doubt that's the way it works. The reason networks charge so much for 30 second advertisements on things like the Superbowl is because on average there are 30 million people watching that program at one time. They can't charge $3 million per 30 second ad all day long just because at some point in the day there will be a program (in this example - the Superbowl) drawing 30 million viewers. All the normal programs of the day get normal ad rates, the pre-game probably gets a slightly costlier ad rate, and then the prime time show (in my example, the Superbowl) charges the premium rates.

          My point is Beck is a premium show at 5 PM that draws 3 million viewers. Companies would pay more to be advertised on his program than they would for whatever shows in Fox News at 1 AM that might have 200,000 viewers. They can't possibly charge the same ad rates for every show - it would make no sense. Advertisers pick programs they want their ads shown on based on the demographics of the viewers (ages 18-25, 26-30, etc.) and # of viewers. When you have to move these "prime-time rate" ads around you have to put them with other shows getting comparable audiences. You can't just stick a Geico ad on at 1 AM and charge them the same price you'd charge Geico to run on Glenn Beck's program at 5 PM.

          What they might be doing is just running the ad more than once and the total cost ends up being the same as 1 ad on the Glenn Beck show. But even doing that is bad because an ad loses its effectiveness with repeat after 2 viewings so you are not getting as much value for your money.
          Report Abuse
    • Author by jediknight65 (September 09, 2009 10:19 am ET)
         
      WSJ really? it must be despiration if murdoch is using one of his properties to advertise on another.
      Report Abuse
    • Author by pamela baker (September 09, 2009 1:56 pm ET)
         
      Fox only has high rating because they are included in the basic
      package. MSNBC is extra;in this economy, many can not afford it.
      Report Abuse

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