Beck Ad Boycott Purportedly Costs Fox News Nearly $600k Per Week
September 14, 2009 5:02 pm ET by Karl Frisch
According to a press release by ColorOfChange.org (emphasis added):
The advertising boycott of Glenn Beck has cost the controversial host over half of his estimated advertising revenue since it was launched by ColorOfChange.org a month ago. This according to data analyzed from industry sources.
Estimated advertising revenue [the total amount of advertising money being spent during a block of commercial time for a program] was collected on a week-by-week basis for a period of two months. According to the data collected, the amount of money spent by national advertisers on Beck’s program per week was at its highest at approximately $1,060,000, for the week ending August 2, 2009. ColorOfChange.org launched their campaign at the end of that week and since then, 62 advertisers have distanced themselves from Beck. Data collected for the week ending September 6, 2009 shows Beck’s estimated ad revenue at $492,000, equal to a loss of $568,000.
[...]
ColorOfChange.org launched its campaign against Beck last month after the Fox News Channel host called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends, remarks that they say indicates a pattern of race-baiting and fear-mongering on Beck's part. ColorOfChange.org called on its members to sign a petition urging companies who advertise on Glenn Beck to cut off their advertising support of his work. To date, over 180,000 people have signed the petition and 62 companies have pledged to not run any additional advertisements during Glenn Beck’s show.
Previously:
Six new advertisers reportedly join Beck boycott, brings total to 62
Why won't the press tell the truth about the sweeping Glenn Beck ad boycott?
Glenn Beck's "deep-seated hatred" of Obama and why Fox News won't budge
1.5 to 2 MILLION PEOPLE! OVERSEAS SOURCES!
FRI., SEPT 11, 2009
FOXNEWS O'REILLY 3,212,000
FOXNEWS HANNITY 2,644,000
FOXNEWS BECK 2,544,000
FOXNEWS BAIER 1,968,000
FOXNEWS SHEP 1,705,000
MSNBC OLBERMANN 1,067,000
MSNBC MADDOW 948,000
CNN BLITZER 889,000
CNN KING 875,000
The largest share of revenue for cable companies comes from subscriber fees...which is left out of the analysis of mmfa.
-- Subscriber fees come to cable channels indirectly from viewers...The amounts of those fees are negotiated with the cable systems based on an estimate of how many subscribers the system will have during the life of the agreement...
Fox News increased its subscriber revenue...By virtue of the increased fees, the channel was finally beginning to reap the benefits of its ratings growth. -- PEW
Unlike broadcast television, which cannot collect subscriber fees, cable TV is not a hostage to advertising revenue...making the Big Beck Boycott a probable failure.
If cable companies agree to and pay them. Fox has to remain realistic, unlike health insurance companies. Cable news, for all its growth, still remains a small portion of the overall basic cable audience.
"The largest share of revenue for cable companies comes from subscriber fees"
For cable companies??? I thought it was cable companies that paid the subscriber fees to the cable channels.
Regardless, from your link...
Half of cable news revenue comes from license fees from cable systems, a source not as cyclical as advertising.
Not necessarily the "largest share."
Also from your link...
CNN of course would lead in subscriber revenue since it's been around much longer. MSNBC is a just lost in space. I wonder why?
CNN of course would lead in subscriber revenue since it's been around much longer. MSNBC is a just lost in space. I wonder why?
WWE attracts even bigger numbers, and it, too, has fans who think it's real.
So far I haven't seen any verification except "according to the data collected" claim by CoC.
I'd like to see the source before swallowing this story. Absent those facts...this may be nothing more than a Malkinesque claim about the attendance figures at the Tea Party protester count.
Was just wondering if you had found any other info on the credibility of the report...that's all.
You start screaming" hey obama is trying to help the uninsured througha public option" people might listen ,but you scream "obama is going to kill your gramma" people are drawn to it, like when a car wreck happens you can't help but look.
Do you know the difference from News and Commentary?
I'm thinking maybe Fox will try to grab Lou Dobbs from CNN and get him to fill Beck's spot and send Beck to just do radio. Michael Savage had a failed TV show back in the day because he was his typical extremist self on TV. It doesn't work too well and advertisers tend to shy away from radicals like Savage and Beck.
The crazier you are the more mediamatters puts your stuff on this website. Sometimes it seems like Rush and Beck are competing to see who can get featured the most by saying incredibly outlandish and outrageous statements.
I see you don't know the difference between the two.
Absolutely. And this represents another market failure. The right wingers like to argue that the market should determine whether a person gets his own show. But even if that person were to lose money (I'm not sure Beck does), the rich and powerful have enough money to keep him on in order to promote their interests.
That's not my argument, so don't misstate it. Glen Beck is a market failure, but he won't face the consequences of the market because of a larger corporation. Similarly, Microsoft puts out some very bad products (their operating system is notorious for the amount of security holes), but it can survive these bad products because is is so rich.
Whenever anyone uses the phrase "That's the bottom line," you can tell they don't have an argument. That's just another way of rephrasing an assertion, made to look like you have some sort of argument.
Because it is rich enough to do so, and he promotes their ideology. Use common sense.
I didn't propose a conspiracy theory. I pointed out the market failure in this situation, and compared it to Microsoft. I don't know how you can remotely call that a conspiracy theory.
The best thing that could happen to this country would be if Beck was fired by Murdoch.
well see theres the problem our trolls and they masters have no common sense.
As for where and when Ruppy might have declared he's change things if he started losing money (kind of Capitalism 101), I think you'll find it in a recent biography---The Man Who Owns the News. He spent over 50 hours interviewing Ruppy.
You mean the widely available video in which Beck claims that Obama has a deep-seated hatred for white people--that smear?
i have to say, i think beck should crawl back into his hole as much as anyone, but, data collected from where?
i did some research and it looks as though this was a press release from jack and jill.com. we need to know where the data comes from otherwise this release is just as useless as the many junk releases from the right. i hope it's true but i have to reserve judgement until i can see where the data comes from.
No one cares. The 2.5 to 3 Million viewers at 5PM ET enjoy the hero of the truth. You do not get that on the Main Stream Media or other Cable News networks.
Keep wasting your time and soon you will be investigated like A.C.O.R.N. for your biased reporting.
Main stream TV has way more viewers than Beck. It isn't even close.
>>Keep wasting your time and soon you will be investigated like A.C.O.R.N. for your biased reporting.
This from a person who argues that Obama is not a US citizen and then says he is not a birther. Keep sniffing that glue.
Of course they have more viewers. But how much news do you really get in 30 minutes? Maybe 22 at best. And of course you have to have the puff segments in with real news.
I don't care if Obama is from Mars. He is still a socialist. And he shall be defeated by the American People.
A.C.O.R.N. is soon to be dismantled and investigated by the Government. All of their shills will be outed too. That includes S.E.I.U. If you think I am a conspiracy theorist you remind me of someone on Imus Truth. You don't know an Isis123 do you?
You do realize that America has a mixed economy with elements of both capitalism and socialism?
That has been totally debunked what did he supposedly lie about!
Really cite the course of this blog.
"Really cite the course of this blog."
I am not even sure what you are trying to say. Are you claiming that MMfA doesn't cite sources? Just scroll to the top of the page to see! Look on ANY page! (shaking my head)
And there are absolutely no source for where CoC got there ridicules numbers from.
Breitbart uncoverd the truth about Becks "lie" on the view.
Your response makes absolutely no sense at all. If you look at the number of viewers for a news hour for ABC, for example, they far, far outweigh any of the numbers for FOX news. FOX fans always like to show how many more viewers get than CNN or MSNBC to make it sound like FOX dominates the news. It doesn't. Not even close.
>>A.C.O.R.N. is soon to be dismantled and investigated by the Government. All of their shills will be outed too. That includes S.E.I.U. If you think I am a conspiracy theorist you remind me of someone on Imus Truth. You don't know an Isis123 do you?
You are delusional, as always. You are a birther and spouting a lot of nonsense, which history geek has partially answered. I don't think I am going to waste any more time on this, besides to just wonder what the f*** S.E.I.U. has to do with ACORN.
I have noticed that they also include in the commercial break a small news updates.
[call Beck a failure and touting the boycott's effectiveness]
[refer to the socialist habits of Obama and his fringe ties]
... it emboldens the troops and encourages their continued participation.
This PR is as bogus as FOX saying "no revenue has been lost." It's prolly right down the middle.
I am enjoying my new oxygen machine while wearing my snuggie and making the perfect egg in my wonderful egg genie (which came with my chop genie and bacon wave).