So who's still advertising on Beck? September 28 edition...
September 28, 2009 6:34 pm ET by Media Matters staff
More than 60 advertisers have reportedly dropped their ads from Glenn Beck's Fox News program since he called President Obama a "racist" who has a "deep-seated hatred of white people." Here are his September 28 sponsors, in the order they appeared:
- The Villages retirement resort
- United Against a Nuclear Iran
- Rosland Capital
- National Geographic Channel
- Superior Gold Group
- Law Office of Pulaski and Middlemen
- Lifelock
- Citrix (Gotomypc.com)
- FEMA (floodsmart.gov)
- Jos. A Bank Clothiers
- Newscorp (Wall Street Journal)
- Lear Capital
- American Advisors Group
- Michael J Fox Foundation
- Rosland Capital
- Foundation for a Better Life
- Nutrisystem
- Goldline
- Ditech
- Hydrolyze
- The National Purple Heart Hall of Honor
Gad zooks, that Beck is at it again.
Statistics FOX news channel for the year 2008
http://www.stateofthemedia.org/2009/narrative_cabletv_economics.php?cat=2&media=7
Viewership September 15,2009(glenn beck 5 pm. not sure about repeat)
http://www.mediabistro.com/tvnewser/ratings/
the_scoreboard_tuesday_september_15_135937.asp#more
Viewership September 18, 2008 (pre glenn beck 5pm. reference only)
http://www.mediabistro.com/tvnewser/ratings/the_scoreboard_thursday_sept_18_95070.asp
Assuming 2009 is stagnant at 2008 levels(it's not but just to keep it simple)
Fox Revenue $ 1,058,000,000
Fox Profit $ 447,000,000
Fox Expensies $ 611,000,000,000 (extrapolated)
Fox ad revenue 570,000,000
fox subscriber revenue 480,000,000
hours in a year 8760
expense $ 69748 (average per hour)
subscriber revenue $ 54794 (average per hour)
ad break-even point $ 14954 (average per hour)
typical advertising minutes per hour 18
advertising income per 1000 viewers for 1 minute $8 (fox)
glenn beck viewers first broadcast of the day 3,421,000
glenn beck ad revenue first hour $492,621 (potential @ 18 minutes)
glenn beck(first hour) ad time per HOUR needed to break even..... 31 seconds
glenn beck salary per week $40,000 (assume in included expenses)
probable staff expense per week 10,000 to 20,000
Ad time per week needed to to pay glenn beck's salary 1.5 minutes
Ad time needed per week to break even 10 minutes(5 shows, 5 repeats)
potential ad revenue(assuming 40% drop of viewership in repeat broadcast) $3,940,968
Not calculated in...
Didn't include weekend specials and repeat broadcasts
Didn't include advertising commission costs. Assume they hover around 15 percent. They are probably already
included in estimated expenses.
didn't include Fox growth in income or expense for a year.
It doesn't appear that this boycott thing is working. Beck is destroying the competition and still has plenty of advertisers.
For Old Xenophobes.
Becky got scared after he called Obama a racist and he hasn't gone near it since, except when it was thrown at him in the Couric interview. When asked to define 'white culture' he cowered, danced around it, refused to answer, and tried to play the victim of a "trap" by Couric. His cowardice and refusal to stake his reputation on what he said is the only thing keeping the second-tier advertisers on board.
Ratings should mean nothing to the folks viewing the program, ratings are simply a tool for the networks.
I will continue to ask Beck's advertisers if they truly want their products associated with someone like Beck. Remember, Beck reaches less than 1% of the population of this country. That means that the advertisers need to be concerned with the 99% who DON'T watch Beck. Beck's being shown for the charlatan that he is more and more in the news lately. He won't last much longer. His lies and his blatant racism will do him in.
And a lot more people are now better informed about the sleazy way that Beck behaves. These same people might not have been Beck viewers but might have been swayed by a Beck argument now and again, and now they won't be.
The effectiveness of this cannot be measured solely by the ratings he is currently getting. Ratings don't equal legitimacy.
Apparently they do to Weaselly. He makes the same tired claim every single time, and has yet to post a meaningful response to the many rebuttals offered.