So who's still advertising on Glenn Beck? October 19 edition...
October 19, 2009 6:54 pm ET by Media Matters staff
Eighty advertisers have reportedly dropped their ads from Glenn Beck's Fox News program since he called President Obama a "racist" who has a "deep-seated hatred of white people." Here are his October 19 sponsors, in the order they appeared:
- Goldline International
- Americans Against Food Taxes
- ZeroWater
- Goldline International
- The Wall Street Journal
- Rosland Capital
- LifeLock
- Tax Masters
- National Review
- Easy Water
- Lear Capital
- HughesNet
- IRSTaxAgreements.com
- Rosland Capital
- Flomax
- Quicken Loans
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Was it theme night?
Last week he drew an audience of 14.5 million...and still no lack of advertisers.
The CoC and mmfa boycott is a house of cards...huffing and puffing...to little avail.
How is the weather on the margin, wesley. The sun is shining over here.
I do not think advertiser boycotts are really meant to affect audience sizes. That seems like a strawman argument to me.
As far as the people who still choose to advertise on Beck's show, the list is fairly tiny. The only groups that seem to be left are groups that are either pitifully small/niche markets (with what would seem to be shallow advertising budgets) or hard right in their demographics anyway. Not really the list of advertisers I would expect to be supporting a seemingly thriving show.
You know...because I've said it many times...I'm not a Beck supporter nor do I watch his show...so this is in no way an attempt to defend him.
The goal of CoC...supported by mmfa...is to harm Beck financially in order to take down his show...no problemo.
Without question they have coerced many advertisers to stop advertising on his show. However, they have yet to demonstrate that they have wounded him financially...CoC's unsourced claim "from industry sources" doesn't cut it.
He still has a full slate of advertisers...admittedly lite-weight compared to his past sponsors. But his audience size contributes to the bottom line of FoxNews in subscriber fees.
Despite mmfa's dutiful and gleeful reporting on the sponsors boycotting Beck it doesn't appear to have done much in bringing him down.
Beck...like other blowhards...will eventually bring himself down...and it won't have much to do with the CoC/mmfa led boycott.
It's hurting not his viewship, as you keep reminding us, it's hurting the bottom line, but Fox is not one to care very much about losing oodles of money, just as long as their rhetoric is getting out there.
Steady now mags...that claim has yet to be verified...making it an opinion.
It's not correct to state "if and when they can sell it" because they are selling advertising every day. Are they selling it "at a cheap rate"? Dunno...what's cheap?
Are they selling ads at a cheaper rate? Probably...but the $600k/show means Beck would lose over $150 million per year in ad revenue...I don't think that is reasonable...and just my opinion.
5PM – P2+ (25-54) (35-64)
Glenn Beck – 3,222,000 viewers (1,000,000) (1,559,000)
Situation Room—1,914,000 viewers (607,000) (832,000)
Hardball w/ Chris Matthews—663,000 viewers (151,000) (302,000)
Fast Money—269,000 viewers (a scratch w/49,000) (119,000)
Prime News–568,000 viewers (265,000) (284,000)
Not sure where you got the 14.5 million number unless you added up all five evening numbers. Then again maybe you just made up the number.
Well whaddaya know...14.5 million.
No he drew about 2.9 million viewers that watched him for 5 days.
14.5 / 5 = 2.9
By your type of arithimatic 2.9 million viewers per night * 260 shows per year = 754,000,000. (754 million)
Ut oh, he reached everyone in the United States, about 2 and 1/2 times over.