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Who's behind racially charged Zogby poll question?

October 28, 2009 9:17 am ET by Terry Krepel

Yesterday, we highlighted a Zogby poll question asking whether "good white people in positions of power in the broadcast industry" should "step down to make room for more African-Americans and gays to fill those positions." But given that Zogby does a lot of polling-for-hire, the probability is high that someone paid Zogby to ask that question.

Indeed, that's the case here. As FAIR noted, that poll was paid for by conservative activist Brad O'Leary. He's the guy who presented an award to Rush Limbaugh at CPAC earlier this year. He has also penned two books, one a speculative, factually challenged attack on Barack Obama, that were published by WorldNetDaily.

O'Leary also has a history of hiring Zogby to do slanted polling. Eric Boehlert has previously noted that these polls -- which are conducted with Zogby under names such as ATI News and the O'Leary Report -- include vague and leading phraseology designed to elicit a specific answer, which O'Leary can then promote to further his anti-Obama agenda.

WorldNetDaily, which has regularly promoted O'Leary's slanted polls, did so again with this one, even faithfully reproducing the "good white people" question and adding a email address to contact WND's PR folks if "you are a member of the media and would like to interview Brad O'Leary about this story." Interesting that WND would let that poll wording slide by. Or Zogby, for that matter.

UPDATE: It seems the "good white people" phrase is taken from a statement by FCC official (and right-wing witch hunt target) Mark Lloyd. But the O'Leary/Zogby poll's claim that Lloyd "wants the FCC to force good white people in positions of power in the broadcast industry to step down to make room for more African-Americans and gays to fill those positions" is completely false.

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    • Author by all your eyes (October 28, 2009 9:36 am ET)
      3  
      That was not the only offensively phrased question in that poll. The whole thing reeks.
      Report Abuse
      • Author by Max Credits (October 28, 2009 9:50 am ET)
        3  
        Yeah, like this question, which topped 100 words in length:

        Zogby Interactive Survey of Likely Voters

        3. The U.S. House of Representatives recently passed a 'Hate Crimes' bill that would make assault based on sexual orientation or perceived gender identity a felony. As it is currently the written, the bill would also allow the prosecution of people whose speech allegedly influences others to commit hate crimes. Some experts believe this could lead to serious infringements on free speech, as well as the prosecution of religious preachers, talk show hosts or political activists who speak against homosexuality or transsexuals. Others say the bill is an effort to try and stop people from committing such crimes in the future. Do you agree or disagree with the Hate Crimes bill?


        Seriously, "As it is currently the written," this junk has no legitimacy whatsoever.
        Report Abuse
        • Author by goesto11 (October 28, 2009 10:26 am ET)
          3  
          Yeah, I imagine that particular question would elicit very different responses if they phrased it as:

          "Do you think talk show hosts like Glen Beck should be allowed to encourage audience members to perpetrate acts of politically motivated violence?"


          Report Abuse
          • Author by vysotsky (October 28, 2009 11:18 am ET)
            3  
            I suspect the question was originally phrased this way: "You agree that inciting violence shouldn't be prosecuted or taken seriously if the violence in question is directed at homos, trannies, non-Christians or non-White people, right?"
            Report Abuse
    • Author by newzhound (October 28, 2009 9:36 am ET)
      2  
      Does Zogby have a "question limit?" Is there a poll they would not run - if the money's right?

      Sounds to me like a natural set-up for a Progressive "sting." Somebody ought to contact Zogby with a very far-out question and see if they accept.

      NB: These really aren't stings, of course. Anyone who has seen the movie knows that.
      Report Abuse
      • Author by goesto11 (October 28, 2009 10:28 am ET)
        1  
        If Harris' current financial woes (layoffs right and left) are any indication of the health of the polling industry, I'd say there's a good chance Zogby will run any poll with any wording if the money's right.
        Report Abuse
    • Author by jpknig (October 28, 2009 10:34 am ET)
        5
      Wow. I'm a little surprised you guys don't conduct better research. Makes me wonder what other factually wrong stuff you've published. Anyway, it wasn't O'Leary who chose that so-called "racially charged" language, but it was Obama's Diversity Czar Mark Lloyd HIMSELF who used that language -- O'Leary was just asking Americans how they felt about Lloyd's proclamation. You can see for yourself here:

      http://newsbusters.org/blogs/seton-motley/2009/09/23/fccs-diversity-czar-white-people-need-be-forced-step-down-so-someone-0
      Report Abuse
      • Author by New Frontier (October 28, 2009 11:32 am ET)
        1  
        it was Obama's Diversity Czar Mark Lloyd HIMSELF who used that language

        No, you are wrong. Unless you can prove otherwise, Lloyd did not use that language.

        Zogby's poll question claims Lloyd wants the FCC to force white people out of their jobs. Lloyd has never said that.

        I'm a little surprised you don't conduct better research.
        Report Abuse
      • Author by vysotsky (October 28, 2009 11:40 am ET)
        1  
        Actually, MMFA's research is accurate in this case. Mark Lloyd certainly did use the words "good white people", but otherwise the position attributed by the poll question to Lloyd bears little resemblance to the substance of his comments. I'd refer you to this post by the commenter "The_Cat" yesterday for a thorough account of how Lloyd's position was misrepresented in the poll.

        Considering how long-winded many of these questions are in the poll, you'd think that if the real goal had been to get people's honest responses to Lloyd's actual comments then the question could have included at least a full sentence of Lloyd's original remarks.

        Report Abuse
      • Author by DellDolly (October 28, 2009 1:17 pm ET)
        2  
        The Newsbusters article has already been debunked. They deceptively cropped Lloyd's statement, and distorted its meaning.
        Report Abuse

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