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NYT's Harwood equates CNN & MSNBC with Fox News; doesn't bother actually comparing them

November 02, 2009 9:39 am ET by Jamison Foser

Under the header "If Fox is partisan, it is not alone," the New York Times' John Harwood suggests that other cable channels are "partisan," just like Fox.  Why does Harwood think this? Because their audiences lean to the left:

Fox News has attracted the most attention because of its "fair and balanced" challenge to its competitors and its success. But the audiences of its competitors have tilted sharply in the other direction.

...

In audience surveys from August 2000 to March 2001, Fox News viewers tilted Republican by 44.6 percent to 36.1 percent. More narrowly - 41.4 percent to 39.4 percent - so did the audience for MSNBC. The audiences of CNN, Headline News, CNBC and Comedy Central leaned Democratic.

By 2008-9, the network audiences tilted decisively, like Fox's. CNN viewers were more Democratic by 50.4 percent to 28.7 percent; MSNBC viewers were 53.6 percent to 27.3 percent Democratic; Headline News' 47.3 percent to 31.4 percent Democratic; CNBC's 46.9 percent to 32.5 percent Democratic; and Comedy Central's 47.1 to 28.8 percent Democratic.

This, it must be said, is inane.  Harwood doesn't spend so much as a single word assessing or even mentioning the actual journalism of any of the channels in question. (There's a lot of that going around.)  He just looks at their viewership, and concludes that the content of all the news channels is partisan.

That is a ridiculous way to assess whether a cable channel is "partisan."  ESPN's audience probably skews Republican, too.  Is ESPN a "partisan" Republican channel?  Of course not.

Harwood also seems unaware of the possibility that the audiences at CNN and MSNBC are trending leftward for no reason other than that Fox is scooping up all the right wing viewers.  If you assume a relatively finite universe of cable news viewers, CNN and MSNBC would see their viewership skew increasingly Democratic as Fox's skews Republican simply as a result of Republicans flocking to Fox.

Finally: Let's say you had three cable news channels.  One was a bit to the right of center, one was slightly more to the right of center, and the third was far to the right of center.  What do you think their viewership might look like?  One would have a very Republican audience, and the other two would probably have audiences that lean Democratic.  And John Harwood would tell you those two right-of-center channels were "partisan" because their audiences were disproportionately Democratic. 

If you actually look at the content of what the three cable news channels broadcast, it's clear that there's no comparison between Fox News and its rivals.

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    • Author by wesley (November 02, 2009 10:28 am ET)
        5
      -- ESPN's audience probably skews Republican -- Foser

      Well, that's kind of a strange statement...I'd like to see a little more from Foser on that comment.

      As usual, Foser takes a pretty reasoned approach to his disagreement on an issue. However, this one falls flat when he leads us to the conclusion by citing the example of "Let's say you had three cable news channels. One was a bit to the right of center, one was slightly more to the right of center, and the third was far to the right of center."

      That would be a perfectly reasonable conclusion if the viewers had no choices to choose from except republican programming...which is clearly not the case in cable news programming.

      The dust-up between media figures about the political leanings of cable news is nothing more than a hair pulling slap fight between conservative and liberal beltway media insiders...providing them with justification for spilling barrels of ink on the subject.

      You can certainly debate the merits of whether a network should skew right or left...but the facts are that they do. FoxNews is definitely a proponent of conservative and/or republican views...just as MSNBC supports liberal and/or democrat views, evidenced by their prime time lineup of liberal advocates.

      The cable news networks provide endless hours of partisan programming...there is no debate about that...except among those media members endlessly "debating" what we already know.

      Report Abuse
      • Author by smarshall1432997 (November 02, 2009 11:54 am ET)
        3  
        Once "again" you "missed" what is really going on with FoxNews "pushing" a Republican Talking Point as a real story to report as "news" to Audiences across the world, and that is - 'FoxNews should "ADMIT" to "PUSHING" Republican Talking Points' throughout it's progamming every hour, on the hour, 24/7.

        It's funny how the "ONLY" people who wants to 'debate' rather or not a Cable Network is Democrat, or Republican when that is "NOT" what the 'debate' should be, or has been, Wink, wink.

        When Republicans are caught doing "wrong", then they "cloud-up" the 'wrong-doings' with their "debate distractions", Uh, oh. LOL.
        Report Abuse
      • Author by shaggles (November 02, 2009 12:29 pm ET)
        1  
        "-- ESPN's audience probably skews Republican -- Foser

        Well, that's kind of a strange statement...I'd like to see a little more from Foser on that comment."

        Easy. Men tend to vote Republican more often than women and more men watch ESPN than do women.
        Report Abuse
      • Author by DellDolly (November 02, 2009 12:40 pm ET)
        3  
        You buy into and try to sell us on the false belief that MSNBC is definitely left-leaning when they have Joe Scarborough, Andrea Mitchell, Chris Matthews, and several other journalists who are not left-leaning. You ignore the fact that the few journalists who can be identified on CNN as leaning one way or another all lean right - John Harwood, Campbell Brown, Kitty Pilgrim, Candy Crowley, Lou Dobbs.

        This posting is about how it's inaccurate to describe a cable news network by their viewership. Did you miss that? That's why he brought up what he did. Try reading it again without your blinders on.

        He's not arguing what the make-up of any cable channel is - he's arguing that one cannot make that determination based upon the viewership!
        Report Abuse
        • Author by political_left-religious_right (November 02, 2009 1:30 pm ET)
          1  
          Try reading it again without your blinders on.

          Who, weaselly? Don't get your hopes up.

          He's not arguing what the make-up of any cable channel is - he's arguing that one cannot make that determination based upon the viewership!

          Exactly. Weaselly is absolutely notorious for missing the point. And here is yet another example:

          The dust-up between media figures about the political leanings of cable news


          For the umpteenth time, it was never about the political leanings, it was about the terrible journalism practiced!

          Weaselly, please give us some kind of evidence that you're not an idiot!
          Report Abuse
    • Author by MrPlow99 (November 02, 2009 10:38 am ET)
         
      Isn't a big part of the difference the fact that a lot more people self-identify as Democratic in 2008-09 as opposed to in 2000-01?
      Report Abuse
    • Author by smarshall1432997 (November 02, 2009 12:01 pm ET)
      3  
      So, where are the ratings from John Harwood for FoxNews' breakdown of ratings in 2008? Why did Harwood throw in Headline News', CNBC's, and Comedy Central's ratings for 2008? Why did Harwood only use numbers from 2000 and 2001 during the Republican Administration for FoxNews' high numbers? Uh, oh. Something seems a little bit, hmmm.... - LOL.
      Report Abuse
    • Author by PigFox (November 02, 2009 4:45 pm ET)
         
      Any reasonably intelligent viewer can see that John Harwood is right. In general, Democrats like to watch MSNBC, CBS, CNN and Headline News because they're journalists lean to the Left and so does their coverage. Where was the coverage on Rev. Wright?, Obama's penchant for appointing czars thus avoiding congressional scrutiny?, the ACORN scandal? Democrats can avoid these nasty inconvenient truths about the current administration and Republicans can watch Fox News to see what's really going on with Washington. We get what Harwood is saying. We don't need it spelled out for us--and spelled out wrong at that.
      Report Abuse
      • Author by steeve (November 02, 2009 6:45 pm ET)
           
        "Any reasonably intelligent viewer can see that John Harwood is right."

        I'd like to, but Harwood spent all his time puking logical fallacies all over the page. Even if Harwood's conclusion is right, Harwood himself sure as hell isn't.

        "Where was the coverage on Rev. Wright?, Obama's penchant for appointing czars thus avoiding congressional scrutiny?, the ACORN scandal?"

        All over the place, vastly out of proportion to their importance.
        Report Abuse
      • Author by vmott (November 03, 2009 10:29 am ET)
           
        Rev. Wright - czars - ACORN. It's painfully apparant where you get your "news?"
        Report Abuse

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