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So who's still advertising on Beck? November 23 edition...

November 23, 2009 6:18 pm ET by Media Matters staff

Eighty advertisers have reportedly dropped their ads from Glenn Beck's Fox News program since he called President Obama a "racist" who has a "deep-seated hatred of white people." Here are his November 23 sponsors, in the order they appeared:

  • Rosland Capital
  • Freije Treatment Systems (EasyWater Systems)
  • Goldline International, Inc.
  • Sony Music Entertainment (Susan Boyle, "I Dreamed a Dream")
  • LifeLock
  • Clarity Media Group (The Weekly Standard)
  • 60 Plus Association
  • American Advisors Group
  • Warner Brothers (Invictus)
  • The Jewelry Exchange
  • News Corp. (The Wall Street Journal)
  • Merit Financial
  • The Foundation for a Better Life
  • Rosland Capital
  • Freije Treatment Systems (EasyWater Systems)
  • National Review
  • Hydroxatone

Tags: Fox News Channel, Glenn Beck, Glenn Beck Program

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    • Author by temphandle tearfully55timetable (November 23, 2009 6:26 pm ET)
      2 1
      Thank you MMFA for the updates on advertisers for Beck. Personally I like to shop on Overstock.com...and apparently they have pulled their ads. Phew!
      Report Abuse
    • Author by Martha (November 23, 2009 6:40 pm ET)
        2
      Unless and until the sponsors with draw from FOX altogether this doesn't mean much.

      FOX can afford to keep Beck 'till kingdomcome!
      Report Abuse
      • Author by mustardman (November 23, 2009 6:48 pm ET)
        2 1
        Actually, it DOES still have an impact as has been explained in great detail here and elsewhere from people who know about these things.

        Basically, there are a limited number of advertising slots in a day so a boycott by premium paying advertisers effectively reduces the number of slots.
        Report Abuse
      • Author by MickD (November 23, 2009 9:18 pm ET)
        1  
        I also love it when outsider cheer on the commerce that the Beckenstein Monster generates. Profits good for Beckenstein Monster.
        Report Abuse
      • Author by New Frontier (November 23, 2009 9:21 pm ET)
        2  
        Unless and until the sponsors with draw from FOX altogether this doesn't mean much

        Well, give Beck time. He lost 80 sponsors for calling the President a "white-hating racist". His mouth is big enough; no doubt it will disengage from his tiny, twisted brain as it so often does, open wide again, and he'll lost another 80.
        Report Abuse
    • Author by kasedase (November 23, 2009 6:40 pm ET)
      2 1
      last time i checked this list there were a lot of huge companys on there now its not that is good
      Report Abuse
      • Author by oscar the grouch (November 23, 2009 7:01 pm ET)
        1 2
        The only way to check this is to see how many advertisements there are in any 60 minute program. Advertisers before the open credits or following the closing remarks do not count. 17 slots an hour seems about average to me (except for major sporting events where commercial minutes outnumber action minutes)
        Report Abuse
    • Author by sailerfraud (November 23, 2009 6:53 pm ET)
      1  
      This list is incomplete because it only lists the advertisers who are still sponsering Glenn Beck and giving them publicity. You need two more lists.

      1) List of those who stopped sponsering Glenn Peckerhead, so they get publicity.

      2) List of competitors who compete with the Glenn Peckerhead advertisers.
      Report Abuse
    • Author by sailerfraud (November 23, 2009 7:18 pm ET)
      1  
      There are two more lists missing.

      1) Need a list of companies that ended their support of Glenn Beck, so they get publicity as well.

      2) Need a list of the competitors of the current Glenn Beck sponsors.
      Report Abuse
    • Author by wesley (November 23, 2009 9:31 pm ET)
        5
      Friday, 11-20-09

      Beck...2.4 million

      Big Ed...0.5 million
      KO...0.8 million
      Maddow...0.8 million

      Beck continues to clobber the Big 3 liberal bell cows. I don't watch Beck and I certainly don't watch the liberal trio...but maybe mmfa could tell us who is advertising on their shows and what they pay.
      Report Abuse
      • Author by steeve (November 23, 2009 9:57 pm ET)
        2  
        Oh boy, the Heisenberg Uncertainty Post is back -- it disappears as soon as it's observed.

        Your post debates against nobody, or so you'll admit if challenged. It asserts nothing about the quality of Beck's program or about the quality of MSNBC's liberal programs, or so you'll admit if challenged. It has no connection to the fact that 80 A-list advertisers have abandoned Beck, far more than any other ad boycott, or so you'll admit if challenged.

        It's time for you to own the fact that you think Beck's ratings mean he has a great show. There's no other reason to be such a fanboy.
        Report Abuse
        • Author by wesley (November 23, 2009 10:16 pm ET)
            5
          -- It's time for you to own the fact that you think Beck's ratings mean he has a great show -- steeve

          Nope...I've never argued that Beck has a great show. In fact, I couldn't tell what kind of show he has because I don't watch it...making your assumption witless.

          What I have pointed out is the impotent boycott led by CoC and mmfa...which has not damaged his ratings one bit. Has the boycott damaged his revenue? Couldn't say...and neither has mmfa...and don't bother putting out that unfounded report "from industry sources" promoted by the CoC.

          What I own is my opinion that this debacle is nothing more than an inside the beltway catfight between competing partisan wonks...silliness personified.
          Report Abuse
          • Author by ReasonAndResolve (November 23, 2009 10:44 pm ET)
            2  
            So, you don't perceive any lack of stature in the total lack of front line sponsors? You don't see that there is a difference between Lifelock and General Motors.

            Who sponsors a program makes a huge difference to people with outsized egos such as Beck. Imagine the ribbing he takes from Hannity and O'Reilly while sitting around the Focks lunchroom.

            Having actual legitimate sponsors lends the imprimitur of legitimacy to a show - and Beck sadly lackes that legitimacy. We have actually reduced him to the third-rate, second-class citizen he has tried so hard to leave behind. This effort has returned him to that playground of his childhood where he was teased for being the only fifth grader with training wheels.
            Report Abuse
            • Author by oscar the grouch (November 24, 2009 12:14 am ET)
              1 2
              Yeah, there's a difference between Lifelock and GM. Lifelock is solvent, GM went through bankrupcy. Lifelock is 100% in the private sector, GM has some government backing.
              Report Abuse
          • Author by steeve (November 23, 2009 11:38 pm ET)
            2 1
            "What I have pointed out is the impotent boycott led by CoC and mmfa...which has not damaged his ratings one bit."

            So your post debates against nobody, exactly as I said. Since you can't tell us what your post is for, I told you what it's for.

            ("impotent" of course means "unable to deprive Fox of free will")
            Report Abuse
      • Author by New Frontier (November 23, 2009 9:57 pm ET)
        2  
        Yes, it's time once again to argue with the imaginary person who said "Beck's ratings will drop!".
        Report Abuse
      • Author by ReasonAndResolve (November 23, 2009 10:07 pm ET)
        3  
        The mainstream media is all liberal, according to conservatives, so when are you going to dtart doing an honest comparison, Wesley?

        You are leaving out the 300 million Americans who don't watch your girlfriend on Fox.
        Report Abuse
      • Author by Ruby (November 24, 2009 1:02 am ET)
        2  
        Your point is that...what? Liberals don't watch as much television?

        I don't really take that as an insult.
        Report Abuse
      • Author by mustardman (November 24, 2009 1:36 am ET)
        2  
        MMA/WWF have big ratings too. Does that mean they are somehow relevant as well? Perhaps that means the next prez will have a Mixed Martial Arts background?

        I hear the movie 'New Moon' had a record breaking boxoffice opening weekend. I guess that means teenage vampires are required to fix our political problems.

        Report Abuse
        • Author by political_left-religious_right (November 24, 2009 12:40 pm ET)
             
          That's four good rebuttals in a row (thanks, NF, R&R, Ruby, and mustardman), but Weaselly won't have a substantive response, if he even bothers to try. His modus operandi is to babble about ratings and disappear until next time, when, determined to miss the point yet again, he'll make the same empty comment. It's bad enough that he's consistently wrong, but worse still that he's consistently wrong and boring.
          Report Abuse
      • Author by cant_keep_us_down (November 25, 2009 4:53 pm ET)
        1 1
        Scoreboard. All of the sponsers will be back when they see the scoreboard this time next year and Beck, O'Reily, and Hannity are still beating down the liberal shows. Sponsers that keep supporting the liberals will starve and a conservative backed company will repalce them. I love capitalism. It sorts everything out in time.
        Report Abuse
    • Author by PaulinMaryland (November 24, 2009 8:38 am ET)
         
      As Glenn sings in I Got Twaddle (The Glenn Beck Song), "Gotta scare my last remaining sponsor to Quebec."

      [http://lh4.ggpht.com/_lv2lT2p-LYA/SwvhcZLnW1I/AAAAAAAAJKM/L0eDGNwCU9c/s144/I%20Got%20Twaddle%20screencap%20%28rhymes%20with%20Beck%29.jpg]
      Report Abuse
    • Author by sam3681 (November 24, 2009 10:49 am ET)
      1 1
      80 advertisers dropped him, that leaves about 5,000+ companies left. Let's see what those 80 advertisers say when 5 million plus people converge on Washington DC on August 28th, 2010. I guess those 80 advertisers like the fact that the deficit will choke our country for decades and probably hurt the consumer. If the USA spends $700 billion on interest alone to pay for the deficit and taxes are raised for every person, who will buy their products ?
      Report Abuse
    • Author by sam3681 (November 24, 2009 10:50 am ET)
      1 1
      80 advertisers dropped him, that leaves about 5,000+ companies left. Let's see what those 80 advertisers say when 5 million plus people converge on Washington DC on August 28th, 2010. I guess those 80 advertisers like the fact that the deficit will choke our country for decades and probably hurt the consumer. If the USA spends $700 billion on interest alone to pay for the deficit and taxes are raised for every person, who will buy their products ?
      Report Abuse