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So who's still advertising on Beck? November 24 edition...

November 24, 2009 6:04 pm ET by Media Matters staff

Eighty advertisers have reportedly dropped their ads from Glenn Beck's Fox News program since he called President Obama a "racist" who has a "deep-seated hatred of white people." Here are his November 24 sponsors, in the order they appeared:

  • Goldline International, Inc.
  • American Advisors Group
  • BMW
  • National Highway Traffic Safety Administration (boosterseat.gov)
  • Sony Music Entertainment (Susan Boyle, "I Dreamed a Dream")
  • USfidelis
  • Merit Financial
  • Clarity Media Group (The Weekly Standard)
  • LifeLock
  • The Foundation for a Better Life
  • News Corp. (The Wall Street Journal)
  • Rosland Capital
  • TaxMasters
  • The Villages

Tags: Fox News Channel, Glenn Beck, Glenn Beck show

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    • Author by ReasonAndResolve (November 24, 2009 6:13 pm ET)
      5  
      300 million Americans do not watch Beck.

      (Your turn Wesley - tell us how MSNBC is a failure, even though Beck is talking to less than 1 percent of the country and this isn't about MSNBC, anyway.)
      Report Abuse
      • Author by New Frontier (November 24, 2009 7:03 pm ET)
        3 1
        Yes, the Straw Man is ready to be knocked-down now! You know: The Straw Man who says Beck's ratings are bad 'cuz he's losing sponsors.
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        • Author by ReasonAndResolve (November 24, 2009 7:06 pm ET)
          3  
          No - the straw man is introducing ratings into a discussion of sponsorship.
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          • Author by New Frontier (November 24, 2009 7:28 pm ET)
            2  
            No one here as far as I know is claiming Beck's ratings are going down due to lost sponsors, are they? That's Wesley's and other's straw man argument. That was my point--that ratings aren't the point of this boycott. Don't know if it was you, but it wasn't deserving of a thumb-down.
            Report Abuse
    • Author by worrierking (November 24, 2009 6:44 pm ET)
      4  
      Does BMW actually think any of these people are going to buy one of their cars?


      [http://z.about.com/d/politicalhumor/1/0/h/z/2/teabaggers-stole-dictionary.jpg]
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      • Author by ReasonAndResolve (November 24, 2009 6:58 pm ET)
        4 1
        This is the first time I have seen BMW advertise on Beck. I am pretty sure it was a mistake they will rectify.

        I think the time-zone issue hasn't really been addressed here. Beck is televised on the east coast at a time when a few people have gotten home from work, but the demographics of his audience are, for the most part, people like you show in your picture, and retirees.

        BMW doesn't reach too many potential customers during Beck's show. I would think that his show should have more Depends ads and Medicare supplements.
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        • Author by worrierking (November 24, 2009 7:28 pm ET)
          1  
          Cable and satellite companies fill slots with ads too, so it might not be intentional on BMW's part.


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          • Author by ReasonAndResolve (November 24, 2009 7:32 pm ET)
            1  
            True.

            Tragically, our local Cox Cable has often placed Fox News ads on MSNBC. It makes for some really interesting justapositions.
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            • Author by worrierking (November 24, 2009 7:44 pm ET)
              1  
              I see them on DirecTV too. I also see a lot of anti-health care reform ads on Countdown. Sometimes following a pro health care reform ad.

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    • Author by Arlea (November 24, 2009 6:55 pm ET)
      1  
      Well I can't say I use any of those sponsors anyway..... chuckles
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    • Author by oscar the grouch (November 24, 2009 7:23 pm ET)
      2 1
      Interesting. Had the afternoon off today, so thought I would watch Beck and, in a spirit of fairness, Mr. Ed.
      BMW must have been a regional thing, did not show up here on the local cable, nor did NHTSA or Foundation for a Better Life. All told, Fox sold 19 minutes of advertising for a 60 minute show (probably about average). MSNBC sold about 17 1/2 minutes. Don't care what their rating are, they seem to be bringing advertisers to the corporate tables, which is what it is all about, right? Oh, I did notice neither is a news show, but opinion shows.
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      • Author by ReasonAndResolve (November 24, 2009 7:37 pm ET)
        3  
        MSNBC (Microsoft/National Broadcast Company) does not actually market itself as a news network. Their tag line is, "The Place For Politics". If you go to their website, you will see a separate link for "MSNBC News". It has never really been a reasonable comparison for this reason.

        On the weekends, MSNBC gives over 100% of their programming to reruns of newsmagazines that do crime re-enactments and to documentaries.

        On the other hand, Fox uses the word "news" in its name, and its tagline is "Fair and Balanced".
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        • Author by oscar the grouch (November 25, 2009 10:10 am ET)
          1  
          And if Fox News rebranded as Fox Opinion Network, that would be ok? But then MMFA would probably have to rebrand as Media Matters for 50%+/- of America.
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          • Author by ReasonAndResolve (November 25, 2009 10:42 am ET)
               
            Yes, if they re-branded, that would be okay. It would not mean that MMfA would need to do a thing. The editorial content of Fox is rich with source material (and telling the truth matters for more than half of America - Fox is only seen by about 2%, the rest of us prefer reality).
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    • Author by Mayflower (November 24, 2009 9:26 pm ET)
         
      I love that Glenn Beck advertises Goldline International.It's a huge scam, just like Beck. Anyone who buys from them will lose massive amounts of money. If they're dumb enough to believe him, they deserve to lose their shirts.
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    • Author by Mayflower (November 24, 2009 9:56 pm ET)
         
      Glenn Back followers deserve to be ripped off by his gold advertisers.
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