This week's seamless Massachusetts election headline

It comes courtesy of Bloomberg News:

Republicans May Win Even If They Lose Massachusetts Senate Seat

Voilà! Pretty much sums up the Beltway coverage, yes? i.e. The GOP can't lose because--ta-da!--even if they lose, they “may win.”

Why do Dems even bother?

UPDATED: The Bloomberg headline has been tweaked [emphasis added]:

Republicans May Gain Even By Losing Massachusetts Senate Race