Does Gallup read its own polling results?

I ask, because of this:

President Barack Obama averaged 48.8% job approval for his fifth quarter in office, spanning Jan. 20-April 19 Gallup Daily tracking. That is the lowest of his presidency to date, though not appreciably worse than his 50.8% fourth quarter average. Obama's approval ratings have generally been near the 50% mark since mid-November, although all of his weekly approval averages since late February have been below 50%.

For a president who is supposed to be suffering from “falling polling numbers,” it's a bit odd that Obama's weekly rating as been “near the 50% mark since mid-November”, right?

But that's not the half of it.

Why Gallup routinely omits this fact is beyond me, other than perhaps it runs counter to the media's beloved narrative about “falling polling numbers”: Obama's approval ratings have generally been near the 50 percent mark since late last summer. Not just since November. And yes, that's according to Gallup's own numbers.

So why doesn't Gallup spell that out? Why does Gallup routinely report that Obama's been at nearly 50 percent since November, when in truth he's been holding steady there for more than 30 weeks now?