Even more bad ratings news for Glenn Beck

Blog ››› ››› ERIC BOEHLERT

Remember when Beck recently lashed out at Media Matters, insisting we were smearing him for pointing out he'd lost one-third of his audience this year? Remember how Beck insisted his ratings were actually up in the month of May? (Which turned out to be a bogus claim.)

Well, I can't wait to hear this latest spin because there's yet another batch of Nielsen numbers and they continue to tell the same story: Glenn Beck is in a ratings free fall [emphasis added]:

Also on the decline was FNC's Glenn Beck, which [h]as lost -26% of its total viewer audience and -23% in the demo.

Oh my.

Perhaps the only consolation for the host is that Fox News ratings in general have been plummeting this year:

FNC declines were also substantial when comparing May to the their recent peak at beginning of the year (January 2010), with the network's audience falling off by 20-35% every hour of the day in the demo except "Fox and Friends," which was down -8% and their 1-3p block which fell -15%. FNC's M-F primetime audience dropped by -26% in total viewers (2.17m vs. 2.95m) and -30% in the demo (554k vs. 795k)....Other double-digit demo losses included the 9a hour (down -22%), 10a (-21%), 11a (-27%), Noon (-28%), Studio B/Smith at 3p (-28%), Cavuto at 4p, (-29%), Bret Baier at 6p (-24%), Fox Report/Smith at 7p (-29%), O'Reilly at 8p (-30%), Hannity at 9p (-35%) and Greta at 10p (-29%).

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