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So what exactly is CBS' Super Bowl ad policy?

January 25, 2010 12:30 pm ET by Karl Frisch

Back in 2004, the United Church of Christ (UCC) attempted to run the following advertisement during CBS' broadcast of the Super Bowl:

The attempt was thwarted however when CBS rejected the ad – apparently because of the network's policy of "prohibiting advocacy ads, even ones that carry an 'implicit' endorsement for a side in a public debate."

Now, six years later, CBS is set to air an ad by the anti-choice, anti-gay, far right-wing Focus on the Family during this month’s Super Bowl broadcast.

It isn't surprising the CBS' hypocrisy has sparked an effort throughout the progressive blogosphere and on Facebook demanding that the network either reject the Focus on the Family ad or agree to also air the UCC's.

h/t Towleroad.

Tags: CBS, Focus on the Family

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    • Author by nerzog (January 25, 2010 12:34 pm ET)
      4  
      This is just the beginning. Now that the Troglodyte Supreme Court has given Corporations First Amendment rights, we'll be inundated by political ads, even when there's no election going on.
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      • Author by shaggles (January 25, 2010 1:17 pm ET)
        1  
        Hmm. If it's unrelated to an election I don't think the Citizens United ruling affaects anything. But yeah-it's f-ed up.
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    • Author by Limit Corp. Ownership (January 25, 2010 1:30 pm ET)
      4  
      Hypocrisy with a capital H...

      Perfect example of corporate media bias favoring the Reich-Wing.

      Report Abuse
    • Author by DAWUSS (January 25, 2010 2:04 pm ET)
      1 2
      Hopefully that ad airs late in the 4th quarter while the Colts are losing 38-0, and Peyton is in playoff form once again.
      Report Abuse
    • Author by DellDolly (January 25, 2010 3:47 pm ET)
      2 1
      CBS says that they've already vetted the script of the ad, and it's okay.

      But I don't understand how that can be so. The ad is about how Tim Tebow's mom supposedly had an abortion recommended to her when she was pregnant with Tim, and she decided to not have the abortion, and risk her health to continue the pregnancy.

      How can an ad that discusses those issues NOT be an advocacy ad? An ad that at least implicitly endorses that meme that abortion is wrong and refusing an abortion that's recommended for health concerns is the right thing to do? The only reason I can think of to refuse a recommended, legal medical procedure would be because you think there's something bad or wrong about that medical procedure.
      Report Abuse
    • Author by gailoverton (January 25, 2010 5:23 pm ET)
      1  
      I am totally against advocacy ads and plan on NOT watching this ad during the SB. My sister feels the same way. I plan to tell CBS directly.
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    • Author by Boxer1979 (January 25, 2010 8:30 pm ET)
      1  
      So what exactly is CBS' Super Bowl ad policy?

      That is only the beginning. Watch the retard flooding of commercials. Man CBS already has retard shows or had retard shows.


      Example: Survivor! Look what that gave us!

      [http://www.accesshollywood.com/content/images/60/originals/60314_video-121164-on-air-answer-elisabeth-hasselbeck.jpg]

      We have to stop the nonsense period!
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