About us Login Get email updates
County Fair
Print

CBS helped craft anti-choice Super Bowl ad

February 03, 2010 12:27 pm ET by Karl Frisch

Last week I wrote about the hypocrisy on display by CBS when it agreed to air an anti-choice ad from the right-wing Focus on the Family during this year's Super Bowl after rejecting an ad from the United Church of Christ intended for the 2004 Super Bowl that advocated the inclusion of LGBT people and others.

Well, CBS has doubled down on the hypocrisy rejecting a gay-themed ad that was intended to run during this weekend's big game.

It gets worse.

According to a report in The Daily Beast, CBS worked for months with Focus on the Family developing the anti-choice ad's script featuring college football star Tim Tebow which the network ultimately approved (surprise, surprise):

The major broadcast networks have avoided political advocacy ads for years, so CBS's decision to air the Tebow ad caught abortion rights advocates off guard. But Focus on the Family, the Colorado Springs-based conservative Christian group founded by Dr. James Dobson, says that it has actually been working closely with CBS executives for months on the ad's script.

"There were discussions about the specific wording of the spot," said Gary Schneeberger, spokesperson for Focus on the Family. "And we came to a compromise. To an agreement." Schneeberger declined to comment on exactly how CBS changed the ad's message.

CBS has said that in the last year, in an acknowledgment of "industry norms," it loosened previous restrictions on advocacy advertisements, accepting ads that pushed for health reform and environmental activism.

Related:

Expand All Expand 1st Level Collapse All Add Comment
    • Author by MickD (February 03, 2010 12:31 pm ET)
      5  
      Cool. An "ant" choice commercial. Black or red, chocolate covered or crispy? What...never mind (apologies to the late great Gilda Radner).
      Report Abuse
      • Author by all your eyes (February 03, 2010 1:02 pm ET)
        2  
        Huh?
        Report Abuse
      • Author by Don Hussein Fabuloso (February 03, 2010 3:25 pm ET)
        1  
        Don't worry MIck, I made a "Land Shark" reference on the O'Keefe/disband the secret service thread. I'm 47, so I figure anybody who gets these is at least my age.
        Report Abuse
    • Author by nerzog (February 03, 2010 12:33 pm ET)
      3  
      There's that "Liberal Media Bias" again.
      Report Abuse
    • Author by Zwingli (February 03, 2010 12:44 pm ET)
         
      It probably bears pointing out that CBS recently signed a billion dollar plus TV contract with the SEC football conference. Considering Tebow's iconic status in SEC circles, it doesn't surprise me to hear that CBS is being so deferential to Mr. Tebow about this ad.
      Report Abuse
    • Author by epkklk851 (February 03, 2010 12:46 pm ET)
      5  
      Seems to me like the boobs at CBS haven't gotten over Janet's "wardrobe malfunction" six years ago. To be perfectly honest, Focus on Family has always made want to run screaming towards the hills. And James Dobson makes me want to rip off my clothes and dance while screaming obscenties and blasphemies in front of him.
      Report Abuse
    • Author by bintx (February 03, 2010 1:59 pm ET)
      2  
      As a football fan who loves the Super Bowl, I'll tell you that when this ad comes on . . . it'll be beer or bathroom time. Not going to attract much of a buzz. Most folks who watch the SB for the commercials will be turned off by this ad. Wrong focus group!
      Report Abuse
    • Author by jediknight65 (February 03, 2010 2:07 pm ET)
      3  
      guess there wont be anymore Go Daddy commercials
      Report Abuse
      • Author by Don Hussein Fabuloso (February 03, 2010 2:45 pm ET)
        1 1
        As noted at The Borowitz report;

        Elsewhere, CBS said it had rejected an ad for a gay dating site for the 2010 Super Bowl, but that it would still air three hours of men in tight pants slapping each other on the [azz]

        I don't know how to post a link when there's a naughty word in the url. Dang cyber-nanny.)
        Report Abuse
        • Author by foghornleghorn (February 03, 2010 6:42 pm ET)
          1  
          I would think a gay dating site ad would be only acceptable if the Oilers and the Packers were playing. (Old Wayans Bros. joke)
          Report Abuse
    • Author by Brian in FL (February 03, 2010 2:52 pm ET)
      2  
      CBS is also banning a Danica Patrick advertisement for a website hosting company. The ad shows a fictional male character named "Lola" who is very feminine. "Lola" starts an online lingerie company. CBS is claiming the ad was banned because it showed a women in lingerie, but CBS as a network actually runs the "Victoria's Secret Fashion Show" every year. The "Fashion Show" is specially featured on their website with it's own section. Funny how lingerie only became a problem for them when it was in an ad with a flamboyant male character.
      Report Abuse
      • Author by jediknight65 (February 03, 2010 3:06 pm ET)
        1  
        an episode of my favorite tv show how i met your mother was based around the VS fashion show. and i can tell you heidi klum was dressed in something that aparently cbs now finds inappropriate
        Report Abuse
    • Author by wesley (February 03, 2010 3:29 pm ET)
      1 4
      Frisch has a reading comprehension problem when he compares this decision to one made in 2004 as hypocrisy...as standards at CBS have evolved...by their own admission:

      -- We have for some time moderated our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms. --

      Ads that ran during Super Bowl I were subject to different standards than 2004 or 2010.

      But his umbrage at CBS rejecting a teabagger's dating ad while allowing an ad that supports life, procreation and raising a family is certainly in-step with some Americans today.

      Report Abuse
      • Author by DellDolly (February 03, 2010 3:42 pm ET)
        2 1
        His umbrage here is that CBS worked with Focus on the Family to get the ad to pass muster. You might want to read the headline at a minimum to understand this! Since CBS hadn't told anyone that they had loosened the restrictions, it was reasonable to talk about hypocrisy last week.

        Again, you miss the point. Frisch doesn't have the reading comprehension problem that's evident here. You do.
        Report Abuse
      • Author by mikehuck1976 (February 03, 2010 4:58 pm ET)
        2  
        "But his umbrage at CBS rejecting a teabagger's dating ad while allowing an ad that supports life, procreation and raising a family is certainly in-step with some Americans today." - wesley


        There's an ad for a dating site for Glenn Beck supporters. And they rejected it. Wow. What could he think of next?
        Report Abuse
    • Author by wesley (February 03, 2010 4:28 pm ET)
      1 1
      If you haven't seen the Mancrunch ad...here it is.

      Two homosexuals dry humping while the musical score belts out "I really, really want to kiss this guy".

      I'm down with the black guy.
      Report Abuse
    • Author by thebewilderness (February 04, 2010 12:57 am ET)
         
      I think their policy change was prompted by the realization that they promote the same propaganda on a regular basis for free on infotainment shows, so hey, why not get paid for it.
      Report Abuse

my.MediaMatters.org

Login  Sign Up

About the Blog

Feed Icon
  • County Fair is a media blog featuring links to progressive media criticism from around the Web as well as original commentary, breaking news and rapid response updates to major media events from Media Matters senior fellows and other staff.