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So who's still advertising on Beck? February 5 edition...

February 05, 2010 7:08 pm ET by Media Matters staff

At least eighty advertisers have reportedly dropped their ads from Glenn Beck's Fox News program since he called President Obama a "racist" who has a "deep-seated hatred for white people." Here are his February 5 sponsors, in the order they appeared:

  • Rosland Capital
  • American Advisors Group
  • Clinton Bush Haiti Fund
  • Value City Furniture
  • Mattress Warehouse
  • Value City Furniture
  • Tax Masters
  • DISH Network
  • Premier Bathrooms
  • American Petroleum Institute
  • Zero Technologies (ZeroWater)
  • Carbonite
  • Lifestyle Lift
  • ShareBuilder Corporation
  • Goldline
  • The Jewelry Exchange
  • Comcast Corporation
  • Roni Deutch
  • Broadband for America
  • The SCOOTER Store Ltd.
  • Chattem, Inc. (ACT mouthwash)
  • Damages on FX
  • Rosland Capital
  • Lifelock

Tags: Fox News Channel, Glenn Beck, Glenn Beck show

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    • Author by mustardman (February 05, 2010 7:36 pm ET)
         
      I stopped using Carbonite since being made aware of their support so I'm doing my part.
      Report Abuse
    • Author by ifthethunderdontgetya™³²®© (February 05, 2010 10:28 pm ET)
         
      Clinton Bush Haiti Fund

      WTF? Come on Bill. Wake up.
      ~
      Report Abuse
    • Author by wesley (February 05, 2010 10:43 pm ET)
        4
      When you're shilling for the stopglen.com express it helps to stop hitting Beck in the face with your fist.

      As of 2-4-10:

      Beck 3 million viewers

      The liberal side of the ledger:

      0.5 Big Ed
      0.9 Olbermann
      0.7 maddow

      The attempt by mmfa to stop Glen Beck with the advertiser boycott has proven impotent.

      Report Abuse
      • Author by wesley (February 05, 2010 10:55 pm ET)
          4
        -- When you're shilling for the stopglen.com express it helps to stop hitting Beck in the fist with your face. --
        Report Abuse
      • Author by ReasonAndResolve (February 05, 2010 11:15 pm ET)
        1  
        2% of the people who voted in the last election (if all his viewers voted- which is doubtful). Furthermore, almost none of them voted for the winning candidate,

        Whereas, according to EVERY ONE OF THE CONSERVATIVE MOUTHPIECES, the entire mainstream media has a liberal bias.

        This means Beck is influencing absolutely no-one.

        How is that for some convincing math?

        And, Fox gets paid by advertisers, not by viewers. If they bump up his rates because of viewership, most of the lower tier advertisers he currently draws will have to pull out.

        You are arguing from a losing perspective.

        Sucks for you.
        Report Abuse
      • Author by IRONY 101 (February 05, 2010 11:18 pm ET)
        1  
        Then why hasn't Roger Ailes moved Beck into a prime time slot where the advertising is more expensive?

        Oh, I know...it's because advertisers don't want their products associated with an insane person who not only says crazy things but may very well self destruct on live TV one day.
        Report Abuse
        • Author by ReasonAndResolve (February 05, 2010 11:27 pm ET)
          1  
          We all know that a large share of his ratings come from people who want to be able to say they witnessed the breakdown when it happens (well, plus all the college students playing the Beck drinking game).
          Report Abuse
        • Author by pete592 (February 06, 2010 12:45 am ET)
          1  
          I don't think he's going to self destruct. As I've said before, it's going to take a Jack Lucas incident to get Beck's employer and his audience to see him for what he is.
          Report Abuse
      • Author by highlyunlikely (February 06, 2010 1:49 am ET)
        2  
        which only makes the irony - that is, the disparity between viewership and advertising rates - that much more maddening for FOX.
        Report Abuse
      • Author by New Frontier (February 06, 2010 9:59 am ET)
        1  
        The attempt by mmfa to stop Glen Beck with the advertiser boycott has proven impotent.
        Apparently Best Western and 100 other former sponsors abandoned Beck's show because its ratings were too high.
        Report Abuse
      • Author by DellDolly (February 06, 2010 1:56 pm ET)
        1  
        Viewers don't pay the bills. Advertisers do.

        Popularity doesn't equate to legitimacy either. He's lost advertisers because he is so off the rails that he's not legitimate. He continues to lose advertisers because he's not legit.
        Report Abuse

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