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So who's still advertising on Beck? March 8 edition...

March 08, 2010 6:21 pm ET by Media Matters staff

At least 80 advertisers have reportedly dropped their ads from Glenn Beck's Fox News program since he called President Obama a "racist" who has a "deep-seated hatred for white people." Here are his March 8 sponsors, in the order they appeared:

  • American Petroleum Institute
  • Lifestyle Lift
  • Sokolove Law, LLC
  • LifeLock
  • The Law Offices of Pulaski & Middleman
  • 1-800-PetMeds
  • Rosland Capital
  • DISH Network
  • Nutramax Laboratories, Inc. (Cosamin)
  • Carbonite
  • Stevenson Industries, Inc. (NoMask.com)
  • Survival Seed Bank
  • American Advisors Group
  • American Petroleum Institute
  • Goldline
  • Woodland Power Products, Inc. (Cyclone Rake)
  • IRSTaxAgreements.com
  • News Corp. (The Wall Street Journal)
  • LifeLock
  • LifeStyle Lift
  • Zero Technologies (ZeroWater)
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    • Author by wesley (March 08, 2010 9:48 pm ET)
      1 6
      It's time to update viewer counts...which shows that the boycott is not working...cable rates paid to programming is largely based on viewership and Beck's ratings are stable since the boycott started.

      Last week avgs:

      Beck - 2.7 million
      Big Ed - .5 million
      KO - .9 million
      Maddow - .9 million

      To save all the sycophants time and effort...this is not about quality. It's about the boycott...and it has been a big failure.

      mmfa's goal was to harm Beck/FOX financially and that hasn't happened. How do I know? Easy...mmfa would be trumpeting to high heaven if they had evidence...and they haven't.




      Report Abuse
      • Author by DellDolly (March 08, 2010 10:40 pm ET)
        5 1
        Liar, Liar, pants on fire, weasel.

        MMFA didn't sponsor the boycott in ANY WAY. Their goal was to document the lack of sponsors in an effort to reinforce their efforts to show how little credibility Glenn Beck has.

        You and RightON try to claim, without justification, that MMFA is an advocate for a political party or against a political effort. They don't. They fight against conservative media misinformation because it's bad for our nation. It poisons our national discourse, and that toxic misinformation needs to be confronted head-on.

        No one has ever suggested that MMFA would ever be able to 'stop it'. Only that they can make more people aware of it so that the nonsense has less power. It'd be great if your side would behave, but until/unless that happens, MMFA will continue to point out the weaknesses of your side.

        Again, you're a dishonest broker of deceit. Everyone knows that, Wesley the weasel.
        Report Abuse
        • Author by pete592 (March 08, 2010 11:36 pm ET)
          4  
          In addition, exposing which companies whose management agrees that Barak Obama is a racist with a deep-seated hatred for white people, without having to endure the unbearable lunacy of Glenn Beck, is a valuable public service.
          Report Abuse
        • Author by spooky3 (March 09, 2010 12:25 pm ET)
          2  
          Well said, Dolly. But Weasely probably won't understand any of your points because he, like his heroes, apparently thinks it's ok to just make stuff up and presumes everyone else does too.
          Report Abuse
      • Author by IRONY 101 (March 08, 2010 11:30 pm ET)
        5  
        Boycott a failure...? I don't think so.

        What about revenue generated by Glenn Beck's show. Are you seriously going to try to convince me that this ragtag bunch of second rate advertisers are paying standard rates?

        And, if Beck's ratings numbers are so high why doesn't Roger Ailes quickly move Beck into prime time and take advantage of higher advertising rates? They could make a fortune. Nope...can't do that because advertisers are staying away from Beck like he has herpes.

        The fact that Beck's ratings are high simply tells me there are a lot of stupid people watching...but there's are a second part to the equation , and that's advertising revenue. And Beck ain't delivering that to FOX.
        Report Abuse
      • Author by blk-in-alabam (March 08, 2010 11:58 pm ET)
        3  
        What will fox news ratings be when their competition ComcastNBC has to pay them while controling their inclusion in cable programing.The loss of all fortune 500 advertising is a big hit in the pocket for any national program.Many people will look at a car wreck,or a house burning.That does not mean they will financially help the resulting need.Glen Beck show is disporportionally supported by the gullible buying gold.Beck and the rest of republican party media's lost of fortune 100 ads is self-inflicted.Advertisers want to sell to everybody.Calls to sponsors by mad customers because a show made someone mad,means this is not the place to advertise.Advertising is selling a brighter day.Programs that constanly warn that the world will end any minuite only helps those selling survival gear and trinkets.
        Report Abuse
      • Author by jimieli (March 09, 2010 2:53 am ET)
        4  
        http://stopbeck.com/dropped-sponsors/


        Dropped Sponsors
        Total number of companies that refuse to have ads run on Glenn Beck: 119!

        The boycott is working: After advertisers flee, Glenn Beck’s show in the U.K. has run without ads for the past 14 days.

        Also, it has been reported that the Glenn Beck show is losing more than 50% of its weekly ad revenue as a result of this boycott. Keep it up!

        To date (02/20/10), here is the full list of sponsors that have pulled ads from the Glenn Beck Program in the United States, the U.K., or both:

        •Aegon (added 9/14/09)
        •Airmiles.co.uk (added 10/20/09)

        •Allergan (added 8/17/09)
        •Allstate Insurance (added 2/16/10)
        •Ally Bank/GMAC Financial Services (added 8/17/09)
        •Alpro Soya (added 01/11/10)
        •AmMed Direct (added 10/6/09)
        •Ancestry.com (added 8/24/09)
        •Anheuser-Busch (added 2/16/10)
        •Applebee’s (added 8/27/09)
        •Ashley Furniture (added 8/28/09)
        •AT&T (added 8/24/09)
        •Bank of America (added 8/25/09)
        •Bell & Howell (added 8/27/09)
        •Best Buy (added 8/17/09)
        •Best Western (added 2/5/10)
        •Binder & Binder (added 9/2/09)
        •Blaine Labs (anti-fungal & scar treatments) (added 8/24/09)
        •Boehringer Ingelheim Pharmaceuticals (added 2/16/10)
        •Brez (anti-snoring strips) by Airware Inc. (added 8/21/09)
        •British Airways (added 12/14/09)
        •Broadview Security (added 8/17/09)
        •Brother International Corp. (added 2/16/10)
        •Campbell’s Soup Co. (added 8/24/09)
        •Capital One (added 9/2/09)
        •Celsius (added 2/16/10)
        •Citrix Online (added 10/6/09)
        •Clorox (added 8/23/09)
        •Closing.com (Closing Corp.) (added 8/28/09)
        •Concord Music Group (Hear Music) (added 10/6/09)
        •CVS (added 8/17/09)
        •Dannon Co. (added 9/2/09)
        •Diageo (Guinness, Cuervo, Baileys’, etc) (added 10/5/09)
        •DirecTV (added 8/27/09)
        •Discover (added 9/2/09)
        •DITECH (added 8/24/09)
        •EggLands Best (added 9/21/09)
        •Elations Co. (added 8/24/09)
        •Equifax (added 10/6/09)
        •Eulactol USA (maker of Flexitol) (added 10/6/09)
        •Farmers Insurance Group
        •FreeCreditReport.com/Experian (added 8/24/09)
        •GEICO
        •General Mills (added 8/27/09)
        •George Foreman Cooking (added 2/20/10)
        •GetARoom.com (added 10/6/09)
        •GlaxoSmithKline (added 1/12/10)
        •Healthy Choice (owned by CongAgra)
        •History Channel (added 11/11/09)
        •Hoffman La Roche (maker of Boniva) (added 10/6/09)
        •Honda (added 1/31/10)
        •HSBC (added 9/2/09)
        •Humana (added 9/14/09)
        •ICAN Benefit Group Insurance (added 9/2/09)
        •Idaho Potato Commission (added 2/16/10)
        •Infiniti (added 9/2/09)
        •Intersections Inc. (added 2/16/10)
        •ING DIRECT (added 01/07/09)
        •Jack Daniels (added 12/28/09)
        •Jelmar (CLR cleaner manufacturer) (added 9/2/09)
        •Johnson & Johnson (added 8/24/09)
        •Jordan McKenna Debt Counseling Network (added 9/2/09)
        •KRAFT Foods (added 8/20/09)
        •KRAFT Foods (UK) (added 11/13/09)
        •Lawyers.com (owned by LexisNexis)
        •Le Cordon Bleu Culinary School (added 2/16/10)
        •Lowe’s (added 8/24/09)
        •Luxottica Retail (parent company of Pearle & LensCrafters) (added 9/14/09)
        •Mars (maker of Snickers, M&Ms, Pedigree, etc..) (added 10/20/09)
        •Marriott International (added 2/16/10)
        •Men’s Wearhouse
        •Mercedes-Benz (added 9/2/09)
        •Metropolitan Talent Management (added 10/6/09)***
        •Natwest (UK) (added 12/11/09)
        •Nestle (added 11/23/09)
        •NutriSystem (added 8/24/09)
        •ooVoo (added 10/6/09)
        •Overture Films (added 10/6/09)

        •Premier Foods (UK) (added 11/18/09)
        •Premier Inn (UK) (added 12/20/09)
        •Procter & Gamble
        •Progressive Insurance
        •PUIG Beauty (added 12/14/09)
        •Radio Shack
        •Re-Bath (added 8/17/09)
        •Reckitt Benckiser (UK) (added 12/04/09)
        •Regions Financial Corporation (added 8/27/09)
        •Republic of Macedonia (added 2/16/10)
        •Roche *
        •S.C. Johnson
        •SAM (Store and Move) (added 8/27/09)
        •Sanofi-Aventis
        •Sargento Cheese
        •Scarguard (added 10/6/09)
        •Schiff Nutrition (maker of Tiger’s Milk & Fi-Bar) (added 10/6/09)
        •Seoul Metropolitan Government (added 10/6/09)
        •Simplex Healthcare (Diabetes Care Club) (added 9/2/09)
        •Sprint (added 8/23/09)
        •StarKist (tuna) (added 2/8/10)
        •State Farm Insurance
        •Subaru (added 10/6/09)
        •Sylvan Learning (added 2/20/10)
        •Tesco (added 12/19/09)
        •Toyota-Lexus USA (added 10/6/09) / Toyota (GB) (added 2/3/10)
        •Travelers Insurance (added 8/27/09)
        •Travelocity
        •UPS (added 8/23/09)
        •United Healthcare (added 2/16/10)
        •United States Postal Service (added 9/14/09)
        •US Fidelis (added 2/16/10)
        •Verizon Wireless (added 8/21/09)
        •Virgin Atlantic (added 01/08/10)
        •Vonage (added 8/24/09)
        •Volkswagen (added 2/16/10)
        •Waitrose (added 10/4/09) **
        •Walmart (added 8/17/09)
        •Weight Watchers (added 2/20/10)
        •Western Union (added 2/16/10)
        •Woodland Power Products (added 10/6/09)
        •Wyeth Consumer Healthcare (added 9/14/09)
        * [Roche has withdrawn their commitment to cease sponsoring Glenn Beck, and is now running ads again on the Glenn Beck show.]

        ** [Waitrose has actually removed all advertising from the Fox News Channel in protest over Glenn Beck.]

        *** [Metropolitan Talent Management will not purchase any ads on the Fox News Channel in protest over Glenn Beck.]

        ***** [Jack Daniels is pulling their ads from all political shows.]

        ****** [Alpro Soya has pulled their advertisements from all of Fox News.]

        This list was previously maintained at JenkinsEar.com.
        Report Abuse
        • Author by blk-in-alabam (March 09, 2010 7:27 am ET)
          1  
          The lost advertiser list for Hannity,and Limbaugh also has many of the same advertisers.
          Report Abuse
      • Author by New Frontier (March 09, 2010 8:18 am ET)
        1  
        sycophants
        Let's see.

        You suck up to Glenn Beck with your post and then---lo and behold---we're the "sycophants"??? Hahahaha.

        That. Is. Rich.
        Report Abuse
      • Author by bintx (March 09, 2010 8:48 am ET)
        2  
        And???

        BTW, you are aware that Beck has lost ALL of his advertisers in the UK. Sky [Fox's European arm] has been running news and weather updates. Beck's lunacy has increased greatly over the past month and he has made several references to people "coming after him," and when he's gone. Beck's running scared, Wesley. Watch for his numbers to decline . . . not because of the boycott, but because his lunacy is beginning to turn off many of his core viewers. His recent rant regarding churches who preach "social justice" has already started rumblings in my very church oriented community. His full-out crazy, dishonest and decidedly non-Christian routine is going to come back and bite him in the a**. I hope it does . . . soon. He is dangerous and his false rhetoric is destructive.

        BTW, you posted Beck's numbers with two shows which are not in the same time slot as his? Why? Personally, I don't care what an entertainment program's numbers are. If I like it, I watch it. I wouldn't watch Ed Schultz [can't stand him] or Beck [think he is a lying, crazy A**hole] because I'm at work when they are on and I rarely watch the other two MSNBC shows . . . I like REAL entertainment programming in the evening.
        Report Abuse
    • Author by jimieli (March 09, 2010 2:56 am ET)
      2 1
      http://stopbeck.com/remaining-sponsors/
      Report Abuse
    • Author by cneerual (March 09, 2010 9:52 am ET)
      1  
      I sincerely hope that Dish network will reconsider their sponsorship of this show or I may have to reconsider my TV service provider.
      Report Abuse

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