Pew Center Annual Media Study Finds Online Audience Up, Original Reporting Down
March 15, 2010 9:10 am ET by Joe Strupp
The Pew Project for Excellence in Journalism released its annual State of the Media report for 2010.
The findings revealed more people are getting news online, while all areas of print and non-cable television audience are shrinking. Original reporting is also taking a hit.
From the study:
For the third consecutive year, only digital and cable news saw audiences grow among the key sectors that deliver news.
In cable in 2009, those gains were largely captured by one network, Fox, though during the day, a breaking-news time, CNN also gained viewers.
What's more, the data continue to suggest a clear pattern in how Americans gravitate for news: people are increasingly "on demand" consumers, seeking platforms where they can get the news they want when they want it from a variety of sources rather than have to come at appointed times and to one news organization.
The entire report is HERE.
