Blog ››› ››› CRISTINA LóPEZ G.
Republican presidential nominee Donald Trump has broken the precedent set by presidential candidates before him by avoiding speaking to major Spanish-language media networks and outlets since June 2015, posing an unexpected challenge for the Spanish-language reporters covering his campaign, and forcing them to rely on campaign press releases, televised news conferences, the candidate’s Twitter account and the work of other journalists. Media Matters interviewed La Opinión’s Washington correspondent Maria Peña to find out what it’s like to cover Trump for an audience of Spanish-speakers in such conditions.
While Trump’s animosity toward the major Spanish-language networks Univision and Telemundo has been well documented, the fact that his Hispanic media blackout has also affected print outlets is less discussed. La Opinión -- the Los Angeles-based largest Spanish-language daily newspaper in the U.S. -- has a strong digital and print presence among Latino readers. La Opinión’s Maria Peña told Media Matters that “the main difficulty” in covering Trump for a Spanish-language outlet has been “access” since the campaign “does not even respond to emails.”
Trump has set himself apart from other candidates -- Democratic and Republican -- by repeatedly ignoring Spanish-language media figures’ requests for access. Peña said she had “no problems whatsoever with [covering] Mitt Romney’s campaign,” and was able to interview Romney’s wife and son during the 2012 Republican convention in Tampa, FL, and “almost always got written responses or helpful info[rmation]” from the other campaigns during the 2016 Republican presidential primaries.
In this election cycle, Peña has interviewed “Hillary Clinton and Gary Johnson, as well as some of their surrogates” about the issues that “Latinos care [about] the most this year” such as “jobs, health care, education, national security, and immigration.” While a growing portion of the Hispanic community gets their news in English, Spanish-language media is still the tool many Latinos rely on to help them “navigate America.” According to Peña, “for many Latino voters who are just now flexing their political muscle, or learning about the electoral process in this country, getting reliable and accurate information in their own language is very important.”
Spanish-speaking audiences have yet to hear Trump’s unfiltered views on the things that matter to them the most, since even when his campaign caved to Hispanic media’s pressure and conceded a short interview to a local Miami, FL, Telemundo station, Trump was neither challenged on issues that Hispanics prioritize nor questioned on his dismal Latino outreach strategy.
Trump’s shirking of Spanish-language media is just one prong of his media strategy wherein he seeks exclusively fawning press coverage by denying interviews if he cannot have the questions in advance, or changing his mind seconds before interviews with local Hispanic journalists his campaign has already agreed to. Trump also has an extensive record of attacks against media figures and outlets he perceives as critical, and has a tendency to retreat to the protection of the sycophantic right-wing media bubble, often to whine about the “very evil” press.
To many Hispanic journalists, Trump’s “unprecedented and dangerous” antics with the news media echo those of “political figures” who “use whatever is at their disposal to punish and silence unfavorable news coverage.” But, as Peña pointed out, Trump’s ignoring Spanish-language media figures “at his own peril” because "this voting bloc has the power to swing elections.”