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Eric Boehlert
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Why is Rupert Murdoch so clueless about Fox News?

November 17, 2009 5:57 am ET

Did you know that Sean Hannity is "an academic"? That Obama administration officials love Fox News' White House reporters? That CNN refuses to have Republicans on its program? That Glenn Beck is "purely Libertarian"? Or that there's no bias -- none -- in Fox's presentation of the news?

At least that's the gospel according to Rupert Murdoch this month.

In truth, thanks to Murdoch's recent laundry list of public falsehoods, we now know that Fox News' misinformation culture starts at the very top, inside the corner office of Murdoch, the CEO of News Corp., Fox News' parent company. It turns out Murdoch functions as his own one-man misinformation machine. Who knew?

Of course, the Murdoch falsehood that recently generated the biggest headlines last week came when, sitting for a television interview with Sky News Australia, he agreed with the claim made by Glenn Beck that President Obama (aka "this guy") was a "racist" with a "deep-seated hatred for white people." Defending Beck, Murdoch stressed that Obama himself had made a "very racist comment" (which apparently only Rupert Murdoch heard), and that Beck was "right" to point out Obama's racist ways.

Murdoch's claim was so bizarre (and false) that soon his corporate flak was forced into damage control mode and issued a non-apology apology in an effort to smooth over Murdoch's smear against Obama. But with his "racist" claim, as well as a collection of other recent falsehoods regarding Fox News, a rather obvious question has been raised: How come Murdoch remains systematically uninformed about his controversial cable channel?

The sad truth is Murdoch either has no idea what kind of programming Fox News now produces, or he's too embarrassed to watch and acknowledge it. Neither scenario is particularly flattering for the aging CEO.

Murdoch's Sky News interview in particular proved to be a treasure trove of misinformation. (See below.) But as I watched Murdoch casually toss out falsehood after falsehood about Fox News, I wondered if Murdoch was trying to fool viewers or if he was really trying to fool himself. Was Murdoch completely whitewashing the hate and unethical behavior that Fox News routinely traffics in because Murdoch himself doesn't want to be forced to honestly defend it? My hunch is that the answer is yes.

Murdoch wants to pretend (at least to himself) that ratings are up because of the sterling and insightful news reports and opinion programs Fox News is producing. He doesn't want to sully his reputation by acknowledging the hate speech and faux journalism he profits off of because Murdoch, no doubt, wants very much to maintain his charter membership in the very clubby social circles that he's traveled in for years between Washington, D.C., and New York City (i.e. Murdoch likes being invited back to Charlie Rose's round table). It's where the very serious gather to discuss the very serious topics of the day. But, of course, Fox News today is a purposefully un-serious operation (i.e. Obama is nothing more than a lowly racist/communist/Nazi/fascist), which, if Murdoch publicly acknowledged, would reflect poorly on him.

So, instead, he opts for the charade and he creates his own idea of what Fox News is today -- an idea that does not match reality.

In truth, Murdoch's outlandish claim about Obama's fictional "racist comment" is just one of many falsehoods the CEO has recently made, either during that Australian television interview or on a conference call with U.S. shareholders earlier this month.

Check out these recent greatest hits in which Murdoch:

  • falsely characterized Sean Hannity as being an "academic";
  • falsely characterized Glenn Beck as being "purely Libertarian";
  • falsely claimed nobody on Fox News had ever compared Obama to Stalin (i.e. "No, no, no, not Stalin");
  • falsely suggested Fox News' ratings shot up after its public dispute with the Obama administration began last month;
  • falsely claimed that administration officials agree that Fox News has been "absolutely fair" in its White House reporting;
  • falsely claimed the White House just doesn't like "two of our [Fox News] commentators";
  • falsely claimed Fox News' television competitors "only have Democrats" on to debate the issues;
  • falsely claimed Obama had made a "very racist comment"; and
  • falsely implied that The O'Reilly Factor, Your World With Neil Cavuto, and Fox & Friends, among others, are not "commentary" shows.

Where do you even start? Sean Hannity, the hyper-partisan and paranoid shouter/whiner who's built a career off being allergic to facts (and professional ethics), is an academic? Good Lord, I doubt even Hannity could keep a straight face hearing that whopper.

Meanwhile, Fox News' competitors ban Republicans from the airwaves? On what planet does that booking policy exist? Fox News' ratings spiked after its dispute with the White House went public? That's just plain false. No Obama/Stalin comparison? False. And Murdoch's cable channel only hosts two programs that traffic in partisan opinion? That's odd, because many of the channel's overt bouts of partisan misinformation appear outside the confines of Hannity and Glenn Beck:

Murdoch's robust bouts of misinformation in recent weeks have been impressive in their totality. But it was Murdoch's answer to the question about Beck's "racist" attack on the president that was disconcerting in so many ways; ways in which you rarely see the CEOs of media companies behave in public.

The obvious tact for a person in Murdoch's position when asked to defend the avalanche of Beck's odious and paranoid rhetoric would have been to stress that Beck's views were his own, and note that the cable channel's a defender of the First Amendment. Murdoch could have simply pointed out that while he himself would never use that kind of incendiary rhetoric, he respects Beck's right to do so. (i.e. Yada, yada, yada.)

And it's not like Murdoch doesn't have practice cleaning up after his outlets' tasteless Obama attacks. Last spring, when his money-hemorrhaging New York Post published a cartoon that seemed to liken Obama to a bullet-ridden chimp shot dead on the sidewalks of NYC, Murdoch released this statement:

Last week, we made a mistake. We ran a cartoon that offended many people. Today I want to personally apologize to any reader who felt offended, and even insulted.

Instead of taking that approach when pressed about Beck, though, Murdoch gamely defended the host by agreeing with him that Obama was a racist. Specifically, the CEO claimed Obama had made a "very racist comment" [emphasis added]:

MURDOCH: On the racist thing, that caused a [unintelligible]. But he [Obama] did make a very racist comment about, you know, blacks and whites and so on, and which he said in his campaign he would be completely above. And, you know, that was something which, perhaps, shouldn't have been said about the president, but if you actually assess what he [Beck] was talking about, he was right.

This was the context of the "racist" nonsense, which is key to understanding just how blatant Murdoch's misinformation was. Beck's "racist" attack was made in the wake of last July's controversy involving professor Henry Louis Gates and the Cambridge, Massachusetts, police officer, Sgt. James Crowley. After Obama made news with his comments about the issue during a July 22 press conference, Beck called Obama a "racist." Fast-forward to November, and Murdoch claimed that in that context, Obama made "a very racist comment."

That's pure fantasy. Obama did say that the Cambridge Police Department acted "stupidly" in arresting Gates in his own home; a comment Obama quickly walked back. But there's no way that was a "racist" comment. Murdoch's claim that the president made a "very racist comment" last summer was a pure fabrication.

Again, for the head of a media and "news" company to go on international television and peddle that kind of racially tinged misinformation about the president of the United States is really quite stunning. It's more akin to what Obama's partisan political enemies would do, not a businessman.

Question: Why won't Murdoch just stand up and proudly defend what Fox News has actually become? Instead of defending what Fox News really is, Murdoch goes on television and pretends it's something else entirely. Murdoch doesn't want to talk about what Fox News has transformed itself into. He doesn't want to talk about how it's become a hothouse for the most hateful and ill-informed elements in our society. Murdoch doesn't want to acknowledge what Fox News has become because the CEO thinks of himself as a serious man, and a very serious man would be embarrassed to be associated with today's Fox News.

And who knows? Maybe deep down, Rupert Murdoch is.

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    • Author by Bad News (November 17, 2009 9:13 am ET)
      7 3
      News Corp. "A Racist Enterprise"
      Where's the Proof? Just look in Rupert Murdoch's Eyes.
      Or ask Mark Furman to whom the "N" word is a Party Favor.
      Or ask Fox & Friends who thinks Hispanics are only good for Manual Labor.

      Speak truth to power.


      Mr. News
      Report Abuse
    • Author by only_myschly3567 (November 17, 2009 11:01 am ET)
      8 2
      I think that Fox News is just another piece of his sensationalism-conglomerate. It's just like The Sun. Reality, facts, journalistic credibility, throw all that out the window. If ending an piece of a woman who's husband left her to become a vampire with "Would you take him back if he asked? -I'd say Fangs, but no Fangs" will bring a smile to your idiot readers, then that's perfectly fine.

      Same goes for Fox. In the USA, there's no crowd more wanting for sensationalism with no basis in reality than the Fox News & Talk Radio-audience. Glenn Beck is only to catch up those loonies who thought Fox News was part of the liberal conspiracy!


      This is of course, my guess, and it might be wrong. Maybe Murdoch has investments in big oil & Halliburton etc, and wants to dumb down the people to support W Bush and the like.
      Report Abuse
      • Author by Meremark (November 17, 2009 12:14 pm ET)
          5
        -
        It is NOT a "guess" to speak the only total truth around -- "investments in big oil & Halliburton etc" is just another phrase meaning Military-Industrial Complex (MIC) -- as the entire American dollar is invested (through 'stocks') in MIC. And Future (of The Economy) obtains exactly only whatever happens to Military Industry, then those being THE ONLY INVESTMENTS Murdoch has, since Militarism is THE ONLY INVESTMENTS there ARE. The way to destroy Murdoch, Fox, and ALL the ETCs, is Abolish the Pentagon and realize in reality there is NO 'enemy' except as a FEARGHOST marketed and sold by Murdoch-WBush for programming impressionable minds with ingrained haunts and specters, the ScareDRUGS of brainfright in hypnotized dumbed-down people; Abolish the Pentagon and those people -- everyone in the cable TV audience, then lose their jobs. Or ... everyone walk off their jobs and in solidarity it can Abolish the Pentagon.

        -
        [For intervention and recovery treatment from overprogrammed FEAR and ScareDRUGS, there is immersion therapy which undoes some of the psychodamage of brain 'fright tattoos' -- recovery treatment available online seeing the movie Zeitgeist (trans. 'white ghost'). ]
        Report Abuse
    • Author by bernielatham8059 (November 17, 2009 11:55 am ET)
        1
      Eric
      I'm not at all sure your thesis here (ignorance/shame) is correct. Trying to ascertain this man's mind and motives is no easy task. If shame is a component to his inner life, it may well be that it manifests in the manner of any bully - shame where he is bested by another or ignored by another, particularly when it occurs publicly.

      In an interview some years back, Ted Turner recounted a conversation he had had with Tony Blair, who Turner referred to as "a friend". Turner said he had talked to Blair about Murdoch's increasing influence on Brit politics, advising that Blair really ought to do something to lessen that power and influence. Blair's response? "I can't touch him. If it weren't for Rupert, I wouldn't be Prime Minister". I see no reason to reject Turner's account and many reasons to imagine it accurate.

      James, in England, is presently working hard to derogate and disempower the BBC and to create legal regimes which facilitate increasing media control by the family and its interests. Precisely the father's business/media/political strategy. In both countries (as in Australia), political discourse has been severely diminished (a la FOX) by the Murdoch enterprises (see for example Melvyn Bragg's interview with Dennis Potter just prior to Potter's death from cancer).

      I expect, given Murdoch's wide-ranging international activities, that he probably is unaware of much of what is shown on FOX, as you surmise whereas Ailes is surely right on top of it all. But it seems to me that a workable explanation of what Murdoch is up to recently over here is a purposeful ramp-up against the Obama people because they are not succumbing to the typical tricks and threats of a bully, and because they pose a real threat to his desires/needs (whatever is the correct term to describe his particular pathology) to expand his media reach and thereby his power.

      The author of the recent book on Murdoch suggested (on Olbermann, I think it was) that Murdoch (and thus FOX) would turn on a dime politically if that's where the money looked good. I doubt this very much. I know of no instance in the man's past where he has acted in any other way than to foster business-friendly politicians and legal regimes which increase his capacity to wield power.
      Report Abuse
    • Author by Meremark (November 17, 2009 12:39 pm ET)
      4 2
      -
      Gee, Eric, y'think? Murdoch is FOX-embarrassed being 'associated' with the fascism, when totally Murdoch CreATEd It, the fascism? Perhaps beyond "embarrassed" Murdoch is at risk of being imprisoned, a la Nuremberg for Goebbels propaganda broadcaster and liar, matching Murdoch now and indictable for human rights (brain) violations and war crimes.

      Remember the first visitor the first day Jan.9,'95 Newt occupied the Office of (House) Speaker, was Murdoch -- who cut a $5 million check to Newt then and there, ostensibly for a 'book deal' some unsaid and uncertain time later. ('1945,' stinkier than 'Going Rogue.')

      What the 'deal' produced exactly one year later is the 1996 Telecommunications Act (replacing the 1934 Telecomm.Act), as amended, which directs the F.C.C. to provide all spending to make Murdoch rich, also fascist, also embarrassed ... also psychodamaged by believing his own broadcast brainfright bullsh!t.

      Report Abuse
      • Author by Meremark (November 17, 2009 12:42 pm ET)
        3 2
        -
        "I don't remember what I did" (as Cheney testified in Court) is the new 'clueless.'

        Unless it's the old clueless. Either way, it is what Murdoch is.

        -
        Report Abuse
    • Author by papa bear3 (November 17, 2009 1:32 pm ET)
      5 2
      The goal is $ and anything will be used to get it. With the 2010 elections seeming to be a watershed mid-term election Murdoch and therefore Fox are being used to gather more and more of the "inadequately informed" or "informationally challeged" to its side. Now with Palin, Miss info, dumping more it's a reall challenge to keep up and try to verify.

      Try this absurdity: I was going to physical therapy last week, Murdock's FOX was on at every excercize station, the audience was a busload of diversity, young old, black, white, hispanic and asian all locked into listening why Healthcare should be defeated!! This audience, including myself, many on the verge of losing their health care insurance nodding in approval at the canned cliches being spoon-fed to them.

      Murdoch is more of power/greed than racist, for him racism is just a tool.
      Report Abuse
    • Author by open_mind (November 17, 2009 2:36 pm ET)
      5 2
      Nice homage to Benny Hill:

      [http://cloudfront.mediamatters.org/static/images/home/225/murdoch2.jpg][http://2.bp.blogspot.com/_drUMJ9HF-tQ/SZXGeHii5II/AAAAAAAAHj4/dutl9ARVq1I/s400/BennyHill.jpg]
      Report Abuse
    • Author by SpacePedestrian (November 17, 2009 3:14 pm ET)
        1
      Sensationalism sells. I wonder whether we should pay it so much mind.
      Report Abuse
    • Author by News Corpse (November 17, 2009 4:49 pm ET)
      6 2
      Murdoch desperately wants to create his legacy. He knows he is in his golden years and he wants to be remembered positively. Unfortunately, he is stuck with the image he has created for himself:

      Guilt By Association With Fox News

      Murdoch cannot be permitted to wash the slime from his hands. Rupert Murdoch IS Glenn Beck. They are inseparable and indistinguishable. Murdoch likes to present himself as an old school news publisher, but he is actually a tabloid sensationalist who has done more to tarnish the profession of journalism than anyone before him. His purchase of the Wall Street Journal was intended in part to bring him respect and to co-opt the credibility of the iconic financial digest. But instead of the Journal lending its glow to Murdoch, Murdoch has leeched his bile onto the Journal. From now on the Wall Street Journal is the paper of Glenn Beck. His picture should appear in the masthead. In fact, Glenn Beck’s alternately smirking and scowling visage should grace the cover of every News Corp enterprise. It should be sewn onto the lapels of every News Corp reporter. It should edited into every Fox News program and promo.
      Report Abuse
      • Author by mikeharleyster@gmail (November 19, 2009 4:36 pm ET)
        1 2
        Nobody really gives a squat that Murdock called Beck a Libertarian or Hannity a academic. Actually his legacy will be heading the most successful and popular cable news network by far. No one will associate him with Beck or Hannity only the fact that Fox consistantly stomps every similar network at every hour of every day.
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    • Author by lindaswan (November 18, 2009 12:58 am ET)
      1  
      I think Murdock knows exactly what he is doing and is doing it brilliantly. With all the other news channels reporting catering to the Obama administration, you have to have some sort of balance out there for rational thought. And Beck was right on track!
      Report Abuse
    • Author by Unreality (November 18, 2009 11:11 am ET)
      1 1
      "Sean Hannity, Academic®"

      I think MMFA should constantly hang this albatross around it neck for all time.

      Calling Beck a libertarian (small or capital L) is even more of a stretch as Beck has no interest in liberating his viewers.
      Report Abuse
    • Author by peets101 (November 18, 2009 11:12 am ET)
      1 1
      It is long past the time for Americans to give Murdock some backlash. I'm trying very hard not to be anti-foreigner, but he is not an American and he is the most subversive force in our country. He has no right to do what he is doing, and I, for one, would like to see massive protests against FOX.
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    • Author by baddestbob (November 18, 2009 1:17 pm ET)
        1
      i don't think murdoch is clueless about his network. he realizes that all of his programming appeals to a segment of the population that will watch only fox. this gives him a guaranteed revenue stream. because of this he will not rein in those who advocate those positions which are detrimental to this nation.
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    • Author by sunlander (November 18, 2009 2:33 pm ET)
         
      Add this to the list:

      www.cbsnews.com/stories/2005/03/07/opinion/main678638.shtml

      http://mediamatters.org/research/200502160003

      settled matters of history are fair game in their attempt to destroy our American model of democracy.
      Report Abuse
    • Author by ignatov (November 19, 2009 3:51 pm ET)
        1
      "The sad truth is Murdoch either has no idea what kind of programming Fox News now produces, or he's too embarrassed to watch and acknowledge it."

      Couldn't both be true? Better to say, "Murdoch either has no idea what kind of programming Fox News now produces, or he's a liar."
      Report Abuse
    • Author by oneworldoneview (November 19, 2009 10:41 pm ET)
        1
      Murdock has investments from the old bush admin, so why would he want to pull out of the contract of the century. Murdock probably hates the right but loves the falling dollar more. Besides he has a great carnival happening now!
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