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Jamison Foser
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The Washington Post's Tiger Beat

December 10, 2009 7:14 pm ET

There are important things going on in the world -- climate change talks in Copenhagen, health care reform nearing its endgame, President Obama sending more troops to Afghanistan (and receiving the Nobel Peace Prize), and continued economic uncertainty, just to name a few. And yet The Washington Post is obsessing over a decidedly less important story: Tiger Woods' sex life.

Today alone, Washington Post media critic Howard Kurtz -- one of the paper's most famous reporters, and the nation's most prominent media critic -- devoted more than 1,000 words to Woods, under the charming header "Harem management." (Followed by a mere 95 words about Afghanistan polling.) And so it goes at the Post, where Kurtz has written more than 4,600 words about Woods since December 1.

And that's just Kurtz. During that time, the Post has also published the following Tiger tales:

  • "Par for the coarse," by Kathleen Parker
  • "The game Woods couldn't control; With his bunker mentality, golfer whiffed on scandal's P.R.," by Paul Farhi
  • "A rough Tiger can't escape," by John Feinstein
  • "Tiger's validation complex," by Eugene Robinson
  • "If he's looking, Woods could find redemption at a historic golf course in D.C.," by Courtland Milloy
  • "Tiger should take a page from senator's playbook," by Dana Milbank
  • "Cheating? Hello, you've got e-trail; Technological gains may render one person extinct in adultery: The blindsided dupe," by Monica Hesse, which examined the pressing question: "In an age of iPhones, TMZ and standard-issue personal GPS devices, is technology killing the affair?"

I should note that I'm not even including the Post's Sports section in this tally.

Then there's the Post's recent online Q&As, including:

  • Opinion: Dana Milbank on Tiger, Baucus
  • Celebritology: Liz Kelly on Tiger Woods, more
  • The Reliable Source: The Salahis, Tiger, Ken Cen Honors, Peter Orszag, Shawne Merriman, more
  • Paul Farhi on pop culture: How should 'respectable' media cover tabloid news stories?
  • Howard Kurtz discusses Tiger Woods, Stephanopoulos, Climategate, more
  • Celebritology Live: Talk Tiger Woods, the other women, more: You've Been Served... a Heaping Plate of Gossip

Again: All that without even including Post sports pages.

It should go without saying that newspaper resources are finite -- even at a paper like the Post, which enjoys massive subsidies from its parent company's Kaplan Test Prep division. A reporter who spends his afternoon writing about a golfer is a reporter who is not writing about Afghanistan. A front-page article about Tiger Woods is an article that doesn't explain the basics of health care reform.

During his Q&A, the Post's Farhi defended the paper's resource allocation:

Paul Farhi: [W]e seem to have covered the health-care bill pretty well. I suppose one could make the argument that we would cover it BETTER if we dropped the Tiger/Salahi stuff and devoted more of our resources to it. But I don't know why we would want to do that.

Got that? Paul Farhi supposes the Post could cover health care better if it spent fewer resources on a golfer's sex life -- but why would they want to do that?

Well, I can think of a few reasons, starting with the dubiousness of the claim that the Post has covered the issue "pretty well." (There's plenty more where that came from.)

But The Washington Post needn't take my word for it (or its own ombudsman's word): The Post has a polling budget. If they're so convinced that they've covered health care "pretty well" -- well enough that they can devote extensive resources to figuring out who golfers sleep with -- let's see them prove it. I dare the Post to conduct a scientific poll of its readers, asking them a basic question about health care reform: According to the Congressional Budget Office, would health care reform that includes a government-run public insurance option increase the deficit or reduce it?

If the Post has done a good job of covering health care reform, a large majority of its readers should be able to answer that question correctly. It would cost just a few thousand dollars -- a drop in the bucket for a newspaper like the Post -- in exchange for which the Post would be able to brag about how great its reporting is, and how well informed its readers are. And the paper would get to throw the results in the face of the critics Farhi dismisses as "presumptuous and self-serving" people who "lecture" the Post about " 'serious' news" simply "to telegraph that they themselves are verrrrry serious people and that we should follow their sterling example." Won't that be satisfying!

What's the downside? There is none, unless, of course, the Post thinks that the results would embarrass the paper and undermine its claims to have done a good job of reporting on health care.

Back to Tiger Woods: Even if we stipulate that the Post has done a sterling job of covering health care and Afghanistan and the economy and everything that matters more than an athlete's girlfriends, I submit that would still not justify the paper's obsessive coverage of Woods.

There is limited public benefit to leering over celebrity sexcapades, and privacy implications -- for all of us -- that should be troubling. The more the media behave as though some people (politicians, actors, musicians, athletes) are undeserving of privacy in their private lives, the more it erodes the idea that any of us is entitled to such privacy. We can't expect the National Enquirer to take that into consideration, but it would be nice if "respectable" media like The Washington Post did.

It also might be in the paper's self-interest. After all, once the media decide that politicians, athletes, and entertainers have no right to privacy, how much longer will it be before the same applies to big-name journalists. Consider the standard justifications reporters give for covering sex "scandals" -- those involved are influential public figures, and they moralize about others or project an image that is inconsistent with their private actions. Which of those justifications don't apply to famous reporters?

Jamison Foser is a Senior Fellow at Media Matters for America, a progressive media watchdog and research and information center based in Washington, D.C. Foser also contributes to County Fair, a media blog featuring links to progressive media criticism from around the Web, as well as original commentary. You can follow him on Twitter and Facebook or sign up to receive his columns by email.

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    • Author by leftofwhat (December 10, 2009 7:57 pm ET)
         
      why would a "news"paper like that even care?don't they have other stories to cover about things they don't agree with like global warming,health care,obama and folks who think progressively?
      Report Abuse
    • Author by bruce1ace (December 10, 2009 8:54 pm ET)
      4  
      It's in the papers self interest to put stuff in the paper that people are interested in so that they sell more copies. If they stay in business maybe they can cover the stuff you want them to cover.

      Tiger Woods is popular.

      That's a separate argument from the paper providing some public service, perhaps the media should be federalized so they don't have to worry about making a profit because most of them are getting destroyed.

      This is not difficult.

      Woods made millions in endorsements by selling a certain public image and now his hypocrisy is being exposed. I thought that was a good thing. He chose to take the endorsements, he did the deed, he gets the consequences.

      Report Abuse
      • Author by phredicles (December 10, 2009 11:43 pm ET)
        1  
        I don't think he's THIS popular. Of course, I guess a lot of newspapers' remaining readers are aging guys who think golf is a sport. But it's hardly like Woods is the first celebrity ever who's on the road a lot and who got caught with his trousers down. In any case, I'm still really skeptical that the public at large thinks this is as big a deal as the press clearly thinks it is.
        Report Abuse
        • Author by spooky3 (December 12, 2009 10:47 pm ET)
            1
          André Agassi once said about golf that "it's not a sport if you can win playing it drunk." But the good ol' boy readers like to think they're playing a sport and probably like watching someone who's many times better than they are slipping up.

          I think Bruce is absolutely right that they are doing this to sell papers. But why they can't admit it or even brag about it - that it pays the bills so that others in the newspaper can do the serious stuff - unlike other papers that don't do any serious stuff, I don't get.
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      • Author by MickD (December 11, 2009 6:53 am ET)
           
        I consider myself lucky that I don't give a damn about the Tiger saga. But I also know that most likely I'm in the minority on that one. Despite Mr. Foser's usual excellent analysis, the Post is giving the "people" what they want, to sell ads during the crucial holiday rush.
        Report Abuse
      • Author by wookie (December 11, 2009 8:58 am ET)
        2  
        Stewart and Colbert have gotten pretty popular covering policy wonk stuff. This seems like the usual businessmen underestimating their customers stuff.
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    • Author by Aldo (December 10, 2009 9:13 pm ET)
         
      Another non-story for the rags to try sell their trash like the balloon boy. Who cares? It's just another guy cheating on his wife, yawn.
      Report Abuse
    • Author by vwcat (December 10, 2009 9:31 pm ET)
      2  
      Isn't just the post. Seems all the so called mainstream news is obsessed.
      What burns me is that these journalists who are obsessing blame us, the people, for it.
      they want to do 24-7 coverge for weeks and know that they will get piled with complaints. So, the begin soon after they begin the gossip story of the month and blame us, the people, by saying they just cannot do enough stories to satisfy demand and that we are clamoring for more.
      No. The journalists are clamoring because they are addicted to titilation.
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    • Author by siam (December 11, 2009 3:34 am ET)
      1  
      I used to be a regular reader and admirer of the Post (an admirer of most of it anyway) but am no more. The caviar-to-crap decline of its editorial page initiated in 1999-2000 with the death of the page's editor, the legendary Meg Greenfield, and the ascendancy of Fred Hiatt to the position (Hiatt is still the page's editor) was particularly dismaying.
      Report Abuse
    • Author by eniobob2631 (December 11, 2009 10:37 am ET)
         
      How low will it go?

      Homeless Man: "I Had an Affair" With Tiger Woods

      http://www.nbcnewyork.com/news/local-beat/Homeless-Man-I-Had-an-Affair-With-Tiger-Woods-79049512.html
      Report Abuse
    • Author by overmars jr. (December 11, 2009 1:10 pm ET)
         
      WaPo = joke.
      Report Abuse
    • Author by terrapin53 (December 11, 2009 1:29 pm ET)
      1  
      Did they spend this much time on John Ensign, the Family on C Street, or Mark Foley. I live local to the Post, but I don't read them so I don't know, but somehow I kind of doubt it. Tiger cheated on his wife, more than once and with more than one woman. So did I and he won't be the last.
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    • Author by steeve (December 11, 2009 2:09 pm ET)
         
      Thumbs up to the Post. If it was covering anything important, it'd only be screwing it up.

      Democracy is better off with the national media playing in its little trivia sandbox.
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    • Author by rsinebada7366 (December 11, 2009 3:49 pm ET)
         
      Bruce: My question is why readers of newspapers and viewers of tv/cable news are so interested in Tiger Woods alleged infidelities. What is fascinating about it? Why are so many desperate for so much detail?
      I have had an affair with Tiger. He spied me in the gallery at one of his tournaments and had his caddy/pimp bring me a little note to meet him later at the hotel. It was difficult to keep the appointment but well worth it. At 76 years old and with quite debilitating arthritis, I did find someone to give me a ride there and back. Dreamy.
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      • Author by bruce1ace (December 11, 2009 7:08 pm ET)
           
        A variety of reasons. Some are interested when successful people fail. Some are nosy, some are bored, etc...People's own lives aren't that interesting so they look at others.

        There's a whole industry out there devoted to telling the American people what the "beautiful people" are up to.
        Report Abuse
        • Author by jeff191 (December 12, 2009 1:53 pm ET)
             
          it seems to be an aspect of human nature that we look up to archetypes be they royalty, celebrities, politicians etc and project ourselves into their lives.
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        • Author by spooky3 (December 12, 2009 10:50 pm ET)
             
          ...and escape from stresses everyone's dealing with in varying degrees in today's economy.
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