MSNBC's Brewer asked if attack ad against Obama is "a new way to get your ad covered without buying time" -- while giving ad free airtime

SUMMARY: On MSNBC Live, while airing video of a new ad that attacks Sen. Barack Obama, Contessa Brewer said, "Well, here's the catch: [Floyd] Brown [the ad's creator] does not have a single ad buy in any TV market. Instead of paying for airtime, he just announces this in a press release for outlets like YouTube to pick up." Brewer then asked, "[I]s this a new way to get your ad covered without buying any time?" -- apparently missing the irony of MSNBC's giving the ad free airtime while reporting that the producer was hoping for free publicity.

Comments