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Ailes: "I'm not in politics, I'm in ratings. We're winning"

January 31, 2010 11:05 am ET

From the January 31 edition of ABC's This Week:

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    • Author by Bad News (January 31, 2010 11:07 am ET)
      9  
      I cheated on a Math Test when i was 12, does that make me a Winner?


      Mr. News
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    • Author by dogbreath (January 31, 2010 11:11 am ET)
         
      What a sad commentary of America today. The more lies you spew, the more outrageous the propoganda, the better the ratings. FOX is like reality television for the easily manipulated.
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    • Author by temphandle tearfully55timetable (January 31, 2010 11:12 am ET)
      6  
      Who gave Jabba the Hut a job? Fox News Talking points...on ABC. Mr. Ailes should be careful when he uses the word trust. And he's touting Ferraro as Fox's answer to their conservative politics That's it!? Still jealous of Palin because she sold 2mil books in a week! He completely misses the point, or he's just that good at manipulation! We got it, you're in it for the ratings. Forget truth and integrity. You sir have lowered the bar substantially
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    • Author by gg (January 31, 2010 11:13 am ET)
      5  
      Fox News: All slogans, all the time.
      Roger got in 2 under a minute.
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    • Author by DAWUSS (January 31, 2010 11:14 am ET)
         
      ... and once again, we can tell that MMFA does all their work from DC...
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    • Author by Boxer1979 (January 31, 2010 11:31 am ET)
      6  
      Ailes: "I'm not in politics, I'm in ratings. We're winning"[http://mine.icanhascheezburger.com/completestore/2008/2/9/rofl128470858931406250.jpg]
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    • Author by MickD (January 31, 2010 11:44 am ET)
      3  
      And every one of your fearful, mis-informed audience is LOSING! AILES IS A LOSER! <making "L" shape on forehead>
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    • Author by GreenLantern (January 31, 2010 11:59 am ET)
      9 1
      I also posted this idea elsewhere, every time I hear them talking about ratings it reminds me that I go to a lot of places that have faux on the TV. In lobbies, businesses and even workplaces. (I work in a govt contractor environment and almost every TV is turned to faux, others to ESPN) Often when asked to change the channel or turn it off, I am told the management won't let them, there is only one channel, the remote is broken or in the managers office. So with that many TV's turned on to them, that must boost their ratings to false levels but also probably makes a lot more people turn to it when they are home due to the untrue slogans like "fair and balanced". If every business switched their TV's to CNN would their ratings go through the roof?
      I think that being on in so many businesses and other places gives them too much false power since people might lend them legitimacy because they see it turned on everywhere.
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      • Author by RKAllen (January 31, 2010 12:28 pm ET)
        4  
        That's not quite how ratings are determined.

        Typically a home or a family agrees to have their television viewing monitored by a ratings company... Nielsen's for example. The home is then installed with various peices of equipment to be installed into phone lines and their various electronic components that will be monitored.

        These families then become representatives of a certain percentage of the population and their viewing serves as a sample of a wider and unmonitored portion of the population. This is called satistical sampling.

        If I am not mistaken, commerical properties are not permitted to be part of the sample, and therefore would not be factored into the ratings.

        Ratings services also utilize tools like polling to gather further information and come up with their estimates.
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        • Author by Kikabi (January 31, 2010 12:37 pm ET)
          5  
          That's true, but I do think dave has a point about people seeing Fox on wherever they go having a kind of influence on them that could show up in the polls (not the ratings) as far as them answering question like who they think is the most trusted. Since Fox is just about all they might see, that's the only "news" outlet they might think of when asked.
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        • Author by GreenLantern (January 31, 2010 4:20 pm ET)
          3  
          Thanks RK. I can tend to spout off without facts on things that sound good to my gut pretty often. So your reply sent me off on a google search to learn more about he ratings and I found this one link interesting.
          http://www.fair.org/index.php?page=2005
          (Although a little dated)
          and Kikabi was able to articulate much better then I about my perceived influence of people that might answer polls or even watch more at home as their livelihood may depend on being how much they might relate to their management.
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          • Author by RKAllen (January 31, 2010 11:32 pm ET)
               
            And both of you would be exactly right. It is precisely why I am never swayed by arguments that "good" ratings somehow equates to some legtimacy of a networks ability to do honest news reporting.

            Also, never feel guilty about going with your gut. You could be wrong a thousand times, but that one time where your gut instinct took over, and the outcome is in your favor, could mean all the difference in the world.
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    • Author by Sks1 (January 31, 2010 12:43 pm ET)
      2  
      Ailes proved the point for what much of the country believes about fox news,facts doesnt matter,,truth doesnt matter we can misinform, distort balatanly lie about people we disagree with. so long as we get the ratings and we all know ratings mean $$$ so what if we are dividing the country, keeping our core audience dumb to the facts believing what we're selling,,,who cares all we want is ratings and while the rest of the country is trying to figure out how to meake this nation be great,,we're ie: Murdock and myself are laughing all the way to the bank...
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    • Author by canaanxing9025 (January 31, 2010 12:55 pm ET)
      3  
      "...I'm in ratings. We're winning"

      That quote is very reminicent of Limbaugh's" "Radio is first; a business." I swear these two were separated at birth, they even physically resemble each other.

      It doesn't matter what garbage people are handed for news, and/or commentary, it is the financial bottom line.

      Now there is integrity for you. JR Ewing "Oh hell, once you have lost your integrity, the rest is easy."
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    • Author by SMTDL (January 31, 2010 1:28 pm ET)
      2  
      After seeing Ailes lie and distort continuously during this program,it is easy to see why his on-air subordinates do it with such enjoyment and enthusiam.They are doing just what the boss wants!!!To answer a serious question like the programming decision to cut away from the President's meeting with House Republicans by just saying " We are fair and balanced/The most trusted name in News" is just pathetic .They will never be taken seriously by the real Journalism community or those seeking fact based news!! Of course I know that is not their goal anyway! Their goals are purely political and its beyond obvious!!!
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      • Author by mescal (January 31, 2010 11:03 pm ET)
        1  
        "We are the most trusted name in news." - Roger Ailes

        If I recall correctly, Bernie Madoff was quite well trusted by HIS clients... right up until the moment of his indictment.
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    • Author by DellDolly (January 31, 2010 2:54 pm ET)
      2  
      So if he's not "in politics, but is "in ratings", WTF is he doing on a Sunday morning political talk show?

      I think that's the point off MMFA's posting.
      Report Abuse
    • Author by Sharpe (January 31, 2010 3:08 pm ET)
      1  
      Who doesn't when kick this guy where it hurts right now after watching this interview. Ailes really makes me blood boil. I dont know how Arianna can sit there and contain herself from jumping across the room and straggling ailes. She is a better person than I am I guess. And I know she wants to do it because ive read about 100 articles that she's written and i agree with her 99.9 percent of the time so obviously she wanted to hurl a chair at him as well but she kept her composure. Props for that arianna. I dont think most progressives could sit there and listen to those bold faced lies and the ridiculous grin on his face knowing he is lying.
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    • Author by sluggo (January 31, 2010 4:10 pm ET)
      1  
      This was the single honest thing Ailes said.

      Here is how Ailes brain likely works.

      1. Ratings are good because I can make lots of money.
      2. Talking about politics in a completely partisan way gets me high ratings because people (at least the ones that buy stuff from my sponsors) don't want debate on air, they want a point of view.
      3. The more partisan FOX is the better the ratings and the more money I make.
      4. The Republicans/Tea Baggers have started adopting the talking points I am pushing on my shows.
      5. Politics = Ratings

      When you reach number five you really understand why Ailes was making an honest statement. There is no difference between Politics and Ratings in our media perverted country. The feedback loop between FOX reporting on/pushing political ideas and getting people elected, which then go on FOX to push new ideas which causes a ratings increase which makes Rodger more money.

      A perfect feed-back loop.
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      • Author by GreenLantern (January 31, 2010 4:27 pm ET)
        2  
        True but then faux will eventually top out of possible ratings (I Hope). There will be no more radically right viewers to bring in. Ratings will plummet then what does he do? They are already wagging the dog with okeefe and that ilk trying to make the news fit their script. Maybe they would do a terrorist attack that they are exclusive to just to have the ratings? Scares the heck out of me just thinking about it!
        (Granted only sci-fi movies have been made about that so far, but it is "entertainment"
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        • Author by GreenLantern (January 31, 2010 4:30 pm ET)
          1  
          Another point made much better then me.

          http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=389x5616437

          Cheers
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      • Author by MickD (February 01, 2010 8:20 am ET)
           
        If this is true then they should have been able to win every election since 1996. But they haven't. Because despite his claim of Fox being "winners," they don't speak to the entire nation of voters.
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    • Author by Publius39 (January 31, 2010 4:24 pm ET)
      2  
      It's infuriating that he uses ratings as a reason behind the crap that his network spews out as if it's an excuse to do so. A lot of people do drugs, but it doesn't make it right. These Ad Populum arguments further outline the idiocy of the wing nuts and their lack of facts to support their position of lying and fact-distortion.
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    • Author by bintx (January 31, 2010 4:58 pm ET)
      2  
      What a sad statement. He cares nothing about anything except ratings and "winning." What is he winning? Destruction of our country by deliberate divisiveness and lying? How very sad.
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    • Author by blk-in-alabam (January 31, 2010 5:27 pm ET)
      1  
      I want to know what the so-called conservatives opinions are on this clip.Where are you??
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    • Author by ProgLib (January 31, 2010 6:15 pm ET)
      2  
      You gotta love that talking point... I was on the TVnewser blog the other day, which is just packed with wingnuts, foxbots and Fox News sympathizers, and this one poster, who I can't stand, repeated that same, exact talking point... "They also have Geraldine Ferraro, which is the only other woman nominated for Vice President for the Democrats. That means they are 'Fair and Balanced'." I was literally about to burst into laughter, but I made my rebuttal, and then I laughed my @ss off. How anybody could make such a claim is beyond me, because they fail to realize that while Fox has that ONE former Democratic VP nominee, they also have/had Dick Morris, Newt Gingrich, Karl Rove, Tony Snow, Dana Perino and a slew of other well-known Republican's and former Bush Administration officials.

      So that's Ailes' answer? They cut away from the Obama speech at the Republican Retreat because they are the "most trusted name in news". Talk about repeating slogans.
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    • Author by raddave43 (January 31, 2010 6:32 pm ET)
      1  
      Hey Roger if you are not in poltics, then why does your "news" channel spew publikun talking points non-stop and your opinion parts attack the Dems every chance they get? If you are into ratings, then you would be running American Idol type shows 24 hours a day.
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    • Author by GrandpaMark (February 01, 2010 8:27 am ET)
      1  
      Ailes fails to acknowledge the damage he does to the republican party itself. Promoting willfully ignorant blowhards like Beck and Palin is destroying the fabric of a party that always took the votes of the loud, racist rabble for granted, but, now the inmates are hijacking the asylum. Country club, moneyed elitists are being drowned out and discarded by the know-nothing hate-the-evil-liberal-gay-socialist crowd. I watch this struggle firsthand; my mom is a Palinoid, my dad a 42 year oil exec and anti tax retired golfer. Anyone old enough to remember Perot splitting the right's vote?
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    • Author by shaggles (February 01, 2010 4:57 pm ET)
         
      That pretty much says it all.
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