In his book, A Slobbering Love Affair, Bernard Goldberg publishes the transcript of an interview he conducted with Rush Limbaugh, including the following:
LIMBAUGH: Bernie, I honestly believe the following: I believe that I, Rush Limbaugh, am responsible for the mainstream media's behavior today because they think I am the one who destroyed their monopoly beginning in 1988 when I started my show. Back then, we had the three nets, CNN, and the big papers. They owned what was news and what was not news. They owned commentary. Now they don't. I believe the creation of the New Media has made the mainstream media now openly competitive with the New Media, which is why they are so open now about choosing sides.
This is not my ego speaking, Bernie, but since I started in 1988, look at what has happened. There were 125 talk stations in 1988. Now there are over 2,000. Right-wing blogs have sprung up. FOX News prime time is simply talk radio on TV. So all this New Media pisses off the mainstream media. They are in open competition with us and as such have now been forced to openly declare what they used to hide behind their so-called objectivity: and that is their liberalism. [pp. 55-56]