The Washington Post's Jennifer Rubin interviewed Tim Miller, executive director of a new conservative political action committee centered on opposition research, who reminisced about how conservative operatives successfully used blogger Matt Drudge to push debunked or thinly-researched smears against Democrats in 2004, describing it as a "great model" that needs to be updated.
In a March 24 post at Rubin's "Right Turn" blog, Miller described his organization, America Rising, as being dedicated to the "collection, dissemination and deployment of opposition research against Democrats," and uses Drudge's DrudgeReport.com circa 2004 as a model to return to (emphasis added):
Last week former Mitt Romney campaign manager Matt Rhoades and two young Republican sharpshooters, Tim Miller and Joe Pounder, announced they would set up a new organization, America Rising, devoted to the collection, dissemination and deployment of opposition research against Democrats and a counterpart to the hugely successful American Bridge on the left. On Friday I sat down with Miller and Pounder at a Capitol Hill Starbucks to talk about their new venture.
They plan on instigating nothing less than a revolution in the way the right does and uses oppo research. They are keen on connecting research to communication and every other aspect of campaigns. Pounder tells me, "It must be responsive to the news cycle and polling." Miller jokes that "research has been people sitting in a dungeon or going through trash cans" and then funneling the information up to a press person to send out in a mass e-mail. Miller says, "Now you have to drive the news cycle."
The Romney campaign was certainly hobbled by the Democrats' opposition machine, which cranked out information on everything from Bain to Cayman bank accounts, funneled it to friendly press outlets and the Obama super PAC, and kept the Romney team on perpetual defense. But the problem is not specific to the Romney campaign. Miller recalls, "We had a great model in 2004 -- research guys who fed to Drudge. Drudge drove the mainstream media." But, he says, "in a lot of ways we haven't done a good job of updating [that model]. Over time we rested on our laurels."
In 2006, ABC News highlighted Drudge's influence on media, particularly in the 2004 election cycle, saying, "Republican operatives keep an open line to Drudge, often using him to attack their opponents...And then the mainstream media often picks it up."
Drudge did help drive stories to Fox News, right-wing radio and other outlets during the 2004 presidential election, but much of the blogger's content -- which included discredited attacks on John Kerry's military service -- was thinly-researched, deceptively edited, or flat-out wrong.