Fox News hosts are attacking Apple for defending its green energy measures against right-wing activists. However, Apple is simply the latest business to realize the strategic value of sustainability -- a list that includes Fox's own parent company.
On Friday, the right-wing National Center for Public Policy Research urged Apple CEO Tim Cook at a shareholder meeting to pledge to end all environmental initiatives that didn't lead to a return on investment (ROI), complaining that Apple was concerned with the "chimera" of "so-called climate change." Cook responded that Apple's environmental efforts make economic sense, and that those who want Apple to blindly pursue profit regardless of societal impact should "[g]et out of this stock." Cook added, "When we work on making our devices accessibleby the blind, I don't consider the bloody ROI."
Cook's righteous indignation didn't sit well with Fox News and its sister network Fox Business, which accused him of putting "politics before profits" and "ideology ahead of the shareholders." Fox News host Sean Hannity even announced that he's going to drop his stock after Cook's announcement.
Hannity's bizarro version of the fossil fuel divestment movement would have to extend to Fox News' parent company 21st Century Fox as well. Chairman Rupert Murdoch has trumpeted FOX's efforts to "become carbon neutral" and the corporation touts sustainability efforts at Fox News and Fox Business.
Sustainability is not only smart public relations, but also key in long-term planning for businesses according to business leaders such as McKinsey and Co. A recent report by the investor group Ceres found that clean energy investments must reach $1 trillion a year (a "Clean Trillion") in order to have an 80 percent chance of avoiding global warming of more than two degrees Celsius (3.6 degrees Fahrenheit) -- a measure deemed necessary by international governments at the Copenhagen climate conference to avoid the most catastrophic impacts of climate change. However, without greater commitments to addressing climate change, we face the potential of 4 degrees Celsius (7.2 degrees Fahrenheit) warming, which would severely disrupt global supply chains including food stocks. That is one reason why companies such as Apple are recognizing the risks climate change poses to their businesses and turning toward cleaner sources of energy.
This is not the first time Fox News has politicized voluntary corporate social responsibility measures. Earlier this month, Fox News criticized CVS for announcing it would stop selling cigarettes, asking if it was potentially illegal for the pharmacy chain to do so.