On the July 21 broadcast of his radio show, FOX News Channel host Bill O'Reilly claimed that the popularity of Fahrenheit 9/11 has "fallen off now, dramatically," even though the film grossed nearly a million dollars that same day and remained the sixth most popular film in the country.
Arguing that Fahrenheit 9/11 viewers represent a small, vocal minority of the American public who "think in a pack mentality," O'Reilly suggested that ticket sales are now flagging.
From the July 21 broadcast of The Radio Factor with Bill O'Reilly:
O'REILLY: That movie has fallen off now, dramatically. So the -- the crazy Bush-haters who went out to see it, have seen it. And now the regular folks -- it's not like Spider-Man , where, you know, it's still doing great business. It's pretty much done.
Fahrenheit 9/11 grossed $985,000 on July 21 alone, making it the sixth most popular film in America that day -- ahead of Dodgeball: A True Underdog Story, King Arthur, and Shrek 2 -- according to Box Office Mojo, an online box office tracking firm. July 21 was actually the first day that the film dropped out of the top five, where it had remained for nearly a month since its opening on June 21. It is currently the tenth most popular movie of 2004.