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NY Times' Seelye, public editor give conflicting reports on whether Times promised to run Giuliani ad on specific day

September 26, 2007 4:54 pm ET
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SUMMARY: In a New York Times article, Katharine Q. Seelye reported that MoveOn.org paid the Times $77,508 for its controversial General Betray Us" ad, and that Rudy Giuliani's campaign said it "would not pay the difference" between the "standby" rate and its regular rate for an ad it ran in response to MoveOn.org's because the Times "did not guarantee when it would run" Giuliani's ad. But three days earlier, Times public editor Clark Hoyt had written that Giuliani "demanded space in the following Friday's Times to answer MoveOn.org" and "got it." Further, Seelye herself had previously reported Giuliani's intention to request space in that day's paper for a rebuttal ad.

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In a September 26 New York Times article, Katharine Q. Seelye reported that MoveOn.org paid the Times $77,508 "after the newspaper revealed that its advertising department had undercharged the organization for" its controversial "General Betray Us" ad. The Times "should have charged $142,083," according to the article, "because MoveOn wanted the advertisement to run on a specific day ...and was therefore not entitled to the 'standby' rate." It also reported that Republican presidential candidate Rudy Giuliani's campaign said it "would not pay the difference" between the "standby" rate and its regular rate for an ad it ran September 14 in response to MoveOn.org's because the Times "did not guarantee when it would run" Giuliani's ad. But in his September 23 New York Times column, Times public editor Clark Hoyt wrote that Giuliani "demanded space in the following Friday's Times to answer MoveOn.org. He got it -- and at the same $64,575 rate that MoveOn.org paid." Further, Seelye herself had previously reported Giuliani's intention to request space in the September 14 edition of the Times for a rebuttal ad.

On September 10, the Times ran an advertisement from MoveOn.org critical of Gen. David H. Petraeus. In response, the Times ran an ad from Giuliani's campaign, which charged that "[t]he Democrats orchestrated the attacks on Petraeus." Both MoveOn.org and Giuliani's campaign were charged the paper's discounted "standby" advertising rate of $64,575. Responding to conservative outcry over the rate charged to MoveOn.org, Hoyt wrote in his September 23 column that MoveOn.org "should have paid $142,083" for its advertisement, and that it paid the lower rate because an advertising sales representative "made a mistake." According to Hoyt, "Catherine Mathis, vice president of corporate communications for The Times, said... the advertising representative failed to make it clear that for that rate The Times could not guarantee the Monday placement but left MoveOn.org with the understanding that the ad would run then. She added, 'That was contrary to our policies.'" In response, according to the Times, MoveOn.org said it would pay the difference in advertising rates "out of an abundance of caution."

With regard to the Giuliani ad, however, Seelye reported in her September 26 article, "A spokesman for the Giuliani campaign said that it would not pay the difference because The Times did not guarantee when it would run the advertisement," and also reported that a Times spokeswoman confirmed the Giuliani campaign's account. But, according to Hoyt, Giuliani "demanded" -- successfully -- that his ad be run on a specific day:

In the fallout from the ad, Rudolph Giuliani, the former New York mayor and a Republican presidential candidate, demanded space in the following Friday's Times to answer MoveOn.org. He got it -- and at the same $64,575 rate that MoveOn.org paid.

Additionally, on September 13, Giuliani made clear he intended for his ad to run the following day, according to Seelye herself in a September 14 Times article:

During a campaign stop in Atlanta on Thursday, Mr. Giuliani told reporters that MoveOn.org and The Times had engaged in character assassination against General Petraeus.

"We are going to ask The New York Times to allow us tomorrow to print an ad that will obviously take the opposite view," Mr. Giuliani said.

The American Conservative Union has filed a formal complaint with the Federal Election Commission, which alleges that "MoveOn's acceptance of the discount constitutes acceptance of a soft money contribution from a prohibited source (the New York Times Company) in excess of federal contribution limits." In response, blogger Lane Hudson has stated that he has filed a formal complaint with the FEC, which alleges that that the difference in price between the discounted and regular advertising rates "is an in-kind corporate contribution" to Giuliani's campaign, which far exceeds the limits allowed by law."

From the September 26 New York Times article, headlined "MoveOn Pays The Times $77,508 for Ad Cost:

Among those attacking the advertisement has been Rudolph W. Giuliani, the Republican presidential candidate, who ran his own advertisement later in the week. He paid the same standby rate that MoveOn paid.

Lane Hudson, a liberal blogger (www.newsfortheleft.com), filed a complaint Monday saying the Giuliani campaign should pay The Times an additional $77,000 for its advertisement; otherwise it would be accepting an illegal corporate contribution that was over the legal limit.

A spokesman for the Giuliani campaign said that it would not pay the difference because The Times did not guarantee when it would run the advertisement. "Our ad not only met the acceptability standards of The New York Times, but it was placed at the standby rate with no commitment it would run on a specific date," the spokesman said.

Ms. Mathis, The Times spokeswoman, confirmed that the newspaper did not commit to a specific date.

From Hoyt's September 23 New York Times column:

In the fallout from the ad, Rudolph Giuliani, the former New York mayor and a Republican presidential candidate, demanded space in the following Friday's Times to answer MoveOn.org. He got it -- and at the same $64,575 rate that MoveOn.org paid.

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    • Author by nerzog (September 26, 2007 5:10 pm ET)
         

      Okay, if we're going to charactierize this as an "in-kind corporate contribution", then we need to go back and add up all the hundreds of hours of free advocacy advertising the GOP has gotten from Rush Limbaugh, Sean Hannity and FOX "News" in every election since 1992. Bring it on.

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      • Author by Conchobhar (September 26, 2007 6:13 pm ET)
           

        Right.  And the second tier presidedntial candidates in both parties would seem to have an argument against the overwhelming disparity in media coverage betrween them and the first tier.

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      • Author by oldmarine (September 27, 2007 1:09 am ET)
           

        Right.  In so doing, I guess we’re supposed to forget the free advocacy for Democrat candidates over the past thirty-plus years on NBC, ABC, CBS, CNN, MSNBC, Time, Newsweek, US News and World Report, the front pages of the NYT, LAT, USA Today, … the 90-plus percent of “journalists” who vote Democrat, the liberal domination of both the secondary school / university campuses and practically every bureaucratic element of every agency of state, local, and Federal government in the country, and the confiscation of union dues for Democrat party candidates in defiance of a Supreme court decision on the matter which does not get enforced by these aforementioned bureaucrats.

         

        You folks really do have a lot to complain about alright.

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        • Author by pearlene_scott1602 (September 27, 2007 4:35 am ET)
             

          Go out be fruitful and multiply, Go out be fruitful and multiply, Go out be fruitful and multiply, Go out be fruitful and multiply, Go out be fruitful and multiply!!!!!!

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        • Author by Conchobhar (September 27, 2007 10:00 am ET)
             

          A nice bouquet of vintage right-wing whine.  Take a look at the free pass all the outlets you cite gave Dubya from the 2000 campaign to Katrina.

          Then take a look at the way they savaged Al Gore, who has been proven right on every major issue he's addressed (his choice of Lieberman as VP being the major exception.)

          When reporters were hard-living "ink-stained wretches," obsessed with ferreting out facts and getting it right, you might have had a point.  Since they became overpaid and overexposed pundits and celebrities, however, they became tame.

          Add to that the corporate consolidation of media, with the inevitable downsizing of less-than- profitable news divisions (to say nothing of the killing of stories by corporate masters), and your rant has to be seen as what it is: absurd.  

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          • Author by oldmarine (September 27, 2007 5:58 pm ET)
               

            Liberal bias in the media and the education sytem has been catalogued over the past few decades chapter and verse.  Do you deny statistics regarding how, for example, U.S. journalists and university professors vote between the two parties, i.e. something on the order of 90% Democrat party?  Check it out (on something other than a left-wing blog).

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    • Author by snoopy (September 26, 2007 6:10 pm ET)
         

      Hey Jeter and Tommy, looks like the ad issue hasn't died down yet. I'd say this should garantee another 3 days of o"reilly the racist posts to compliment it! ;)

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    • Author by eatons5174696 (September 26, 2007 6:16 pm ET)
         

      I think that words are getting mixed up here. "Demanding" a time, and being given a time are different. You can request a specific time without having that time being committed to you. The stand-by rate does not GUARANTEE a specific day. Why don't you learn to lay off of people

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    • Author by truthseeker77 (September 26, 2007 11:44 pm ET)
         

      I strongly believe the NY Times is lying about not guaranteeing the Friday date for Giuliani's ad. 

      I hope this blogger wins his case. 

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    • Author by Mr Blifil (September 27, 2007 12:50 pm ET)
         

      What am I missing here? How can providing a discounted rate to MoveOn.org contitute an "in kind contribution?" MoveOn.org is not a political campaign organization, and is not advocating for a particular candidate. They aren't even allied with the Democratic party.

      Meanwhile Ghouliani is an official candidate for President, and he DID receive the discounted rate. Yet the ACU is filing their complaint against the entity that is not affiliated with any candidate or party? Do they not see the absurdity? If anyone is in trouble for this scenario, it would seem to be Ghouliani. I hope MoveOn.org is similarly disposed to file a complaint with the FEC about Ghouliani getting special favors from the NY Times.

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      • Author by oldmarine (September 27, 2007 6:02 pm ET)
           

        I agree on the absrudity of campaign finance laws.

        Money, in the modern day, IS the medium of free speech.  Change the law to "Give whatever the hell you want to whomever you want to say whatever they want, BUT provide full disclosure via the internet so any interested voter or political group can easily check on who is giving what to whom to say what.  (Whew!)

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