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Citing admittedly flawed Zogby poll, Novak claimed Obama result in CA "raises the specter of the ... 'Bradley effect' "

February 11, 2008 8:01 pm ET
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SUMMARY: Citing a "Zogby poll that showed a big Obama lead in California," Robert D. Novak asserted that Sen. Barack Obama's defeat in the California presidential primary "raises the specter of the dreaded 'Bradley effect.' " But in explaining why his poll showing Obama leading in California by 13 points did not match the actual results, John Zogby wrote: "It appears that we underestimated Hispanic turnout and overestimated the importance of younger Hispanic voters. We also overestimated turnout among African-American voters."

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In his February 11 column, conservative columnist Robert D. Novak claimed: "[T]he way [Sen. Barack] Obama [D-IL] lost California raises the specter of the dreaded 'Bradley effect.' Los Angeles Mayor Tom Bradley, an African American Democrat, unexpectedly lost his 1982 campaign for governor. His defeat came as voters told pollsters that they preferred the black candidate and then voted the other way. In California's primary last Tuesday, Obama lost by 10 percentage points despite one late survey showing him ahead by 13 points and two others giving him a one-point lead." Novak added, "[D]isbelief that their voters harbor racial prejudices leads Democrats to reject speculation that those voters lied to pollsters in claiming to support Obama. The Zogby poll that showed a big Obama lead in California, and the Suffolk and Rasmussen surveys giving him a narrow edge, it is argued, were just plain wrong. It is also claimed that the state's final tally was skewed by an unexpectedly low African American turnout."

But John Zogby, president of Zogby International, did not invoke the "Bradley effect" to explain why his poll showing Obama leading Sen. Hillary Rodham Clinton (D-NY) among likely Democratic primary voters in California by 13 points did not match the actual results. Rather, in a February 6 memo, Zogby wrote: "Some of you may have noticed our pre-election polling differed from the actual results. It appears that we underestimated Hispanic turnout and overestimated the importance of younger Hispanic voters. We also overestimated turnout among African-American voters."

Additionally, while citing three polls in his column, Novak did not note that a SurveyUSA poll, conducted over the same period of time as the Zogby poll, February 3-4, correctly predicted that Clinton would win the California primary by 10 percentage points.

From Novak's February 11 column, "Obama's Bradley Effect?":

Which Democrat won Super Tuesday? Thanks to the Democratic Party's proportional representation, it is not easy to say a week later. Sen. Hillary Clinton and Sen. Barack Obama ran to a virtual dead heat for the delegates at stake in 22 states that were clearly stacked in Obama's favor. But the way Obama lost California raises the specter of the dreaded "Bradley effect."

Los Angeles Mayor Tom Bradley, an African American Democrat, unexpectedly lost his 1982 campaign for governor. His defeat came as voters told pollsters that they preferred the black candidate and then voted the other way. In California's primary last Tuesday, Obama lost by a landslide 10 percentage points despite one late survey showing him ahead by 13 points and two others giving him a one-point lead.

Was this presumed 20-point reversal caused by the Bradley effect, which has worried Democratic leaders since Obama became an obstacle to Clinton's majestic procession to the Oval Office? It is much too early for that conclusion, but the subject is on the minds and is coming up in private comments of Democratic politicians pondering the stalemate for the party's presidential nomination.

[...]

The prospect of going into a convention with the nominee unknown for the first time since 1952 upsets Democratic insiders not merely because of the uncertainty. Splitting the party along ethnic and racial lines is troubling -- especially in California, where massive Latino support for Clinton canceled out Obama's base among blacks.

However, disbelief that their voters harbor racial prejudices leads Democrats to reject speculation that those voters lied to pollsters in claiming to support Obama. The Zogby poll that showed a big Obama lead in California, and the Suffolk and Rasmussen surveys giving him a narrow edge, it is argued, were just plain wrong. It is also claimed that the state's final tally was skewed by an unexpectedly low African American turnout.

But briefings on exit polls early Tuesday evening, the product of nonpartisan technicians, cautioned listeners not to be carried away by favorable Obama numbers around the country because his actual performance often is overstated by exit polls. (Indeed, contrary to early exit poll signals of an Obama upset in New Jersey, Clinton carried the state comfortably.) No explanation was given for this aberration, but many listeners presumed it was the Bradley effect.

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    • Author by archae (February 11, 2008 8:08 pm ET)
         
      Why is this traitor still even writing columns?
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      • Author by mary59 (February 11, 2008 8:28 pm ET)
           
        Amazing how political hacks and their hackery linger longer than skunk odor on a dog.  And the less credible and accurate, the longer they linger.
        Report Abuse
        • Author by spooky3 (February 11, 2008 9:13 pm ET)
             

          Regardless of how often they are wrong, there is always a safety net for right wing pundits. 

          Right after the NH primary, Andrew Cline explained in the WaPo how there was no evidence of a Bradley effect in New Hampshire. For one thing, he noted that pollsters were very accurate in predicting the % Obama would receive (contrary to the Bradley effect hypothesis); what some pollsters failed to predict was how the undecideds would break for Clinton.

          http://www.washingtonpost.com/wp-dyn/content/article/2008/01/18/AR2008011802705.html

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          • Author by hogprint (February 12, 2008 8:56 am ET)
               

            Not so fast Spooky.  You can't just waive a magic wand and make it (Bradley effect) go away. 

            http://www.alternet.org/columnists/story/73284/

            How did the pollsters get it SO right for the R's but so wrong for the D's? 

            Report Abuse
            • Author by tex (February 12, 2008 9:18 am ET)
                 

              In a way, we're all a little like today's polls.

              We tend to overestimate the value of pundits, what they say, and the importance of their opinions. That's why guys like Novak still have a job. If they worked for a firm as a plumber, and their record was as dismal as these pundit's record of accuracy and prediction has been, they would be summarily FIRED.

              At the same time, we tend to UNDERestimate their determination to affect politics, to inject venom, to defy all logic and reason in order to promote their narrow partisan views.

              So, like the polls, there's lots of OVERestimations and UNDERestimations going on in Media today. The difference is, POLLING companies CHARGE for their labors. We pay dearly for our inaccurate appraisals. 

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      • Author by captfoster2 (February 11, 2008 10:10 pm ET)
           

        ARCHEA,

        I not only will second that thought.... I will third and forth it!

        This slimy flea ridden filth should have been rotting in prison over three years ago!

        Of course, in the corporate run world we now live in, outing a CIA Under Cover Op doesn't seem to be as much of a crime than getting ones knob polished by a 23 year old intern.......

        No, it seems that you are invited to the FOX Noise machine where being a lying sack of liquid crap gets you constant camera time!

        It's all such a disgrace!

        Report Abuse
        • Author by captfoster2 (February 11, 2008 10:14 pm ET)
             
          I should also add that he also gets print space to spew his garbage.... not just visually on FOX.... I was on a roll and forgot that this was from a column not from an appearance on FOX, which likely will occur soon enough!
          Report Abuse
    • Author by lostlogic (February 11, 2008 8:36 pm ET)
         
      Are they goign to play this tired song everytime there is a Black candidate for some office?  There are numerous reasons for these results but Novak can't help but go with the unproven racial one.  The actuaol voting percentages are clear Obama has no problem getting a cross section of votes so the bradley effect theory doesn't make logical sense.  In addition to the reasons sited about underestimating and over estimating actual turnout skewing the math CNN (I think it was CNN, Fox maybe too) reported that those who made there decision in the last 24 hours favored Clinton so that also skewed the math because the assumtion previously had been undecideds were breaking for Obama.  Apparently, there were two different classes of undecideds the ones who decided in the week or two befoe the vote broke for Obama and the ones who decided in the last 24 hours broke for Clinton so the 24 hour deciders didn't get counted in the earlier projection that included the 2 week deciders.  The logical answers are much less sensational so the media will resort to floating the illogical race baiting one because it makes for better story.
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    • Author by isit2009yet (February 12, 2008 9:49 am ET)
         

      Far be it from me to actually agree with Novak, but if you expect that there will be NO Bradley effect whatsoever, then you are mistaken.  First off, the Bradley effect appeared to be in play in NH.  Yes Obama's numbers were the same as projected, and therefore technically "right", but does that mean that ALL undecideds went to Hillary?  That is what the poll numbers seem to suggest.

      And in California, the Zogby poll was far off the mark, but other polls also projected a much closer race than what we got there.  Don't forget that Zogby has a history of backing down at the possibility of being discomforted by what his numbers show --- in 2004 he projected a Kerry victory (as most polls did), and was the first to apologize for the "flaws" in his poll, none of which were evident.  He will excuse what his numbers show, rather than justifying what they show.

       I think it is rather pie-in-the-sky to assume that the effect does not exist.  And if you are seeing traces of it in the Democratic primaries, imagine what we'll see come fall.  This country is less than a decade removed from the Jena 6, the racially motivated response to Hurricane Katrina, and the horrible murder in Jasper, TX.   We're not even 20 years removed from Rodney King and O.J. Simpson.  There still exists a lot of hatred toward the black community in certain segments of our society, and there also exists a lot of guilt about political correctness.  These are very real things to consider come November.  I am disappointed that people are afraid to address this issue, so that we can better confront it and learn from it.

      Report Abuse
      • Author by jeter2 (February 12, 2008 11:36 am ET)
           

        I agree Isit, it's perfectly feasible that folks will tell a pollster one thing [They don't want to appear to be a racist so they say they are voting for the African-American candidate] and then do just the opposite in the privacy of a voting booth.

        It's nice to think this doesn't still happen, but not very realistic.

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        • Author by lostlogic (February 12, 2008 1:10 pm ET)
             
          Hi Jeter, I can see your point if the question being asked was "would you vote for an AA".  I could see where some racist people might not want to come out and admit to their bias so they answer in the positive.  But how is answering the question of do you support Clinton or Obama perceived as racist.  I don't think the same false positive comes into play when you ask about the actual candidate rather then the general which basically asks are you a racist or not .  So while the so called "Bradley effect" may come into play when asking a person about their bias of what type of person they would or would not vote for I think it makes no impact when the question askes specific preferences of one candidate over another.  These polls asked about specific candidates so I don't see how the argument can be made that the "bradley effect" came into play.
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          • Author by jeter2 (February 12, 2008 5:13 pm ET)
               

            Hey LostLogic,

            Yeah I guess I was kind of generalizing, not focusing on the direct question who would you vote for Hillary or Obama?

            Though I do still wonder if some folks might say they are voting for Obama then get cold feet when they get into the voting booth.

            BTW glad to see around more these days. Your logic has been missed :-)

            Report Abuse
    • Author by Dem02020 (February 12, 2008 11:03 am ET)
         

       

      There's two things coming out of this televied "media's" obsession with invoking the racial heritage of any of the presidential candidates:

       

      1. To continuously note the color of someone's skin, is a form of RACISM. True.

      If RACISM is thinking that a HUMAN MAN (or WOMAN) is not exactly the standard form of HUMAN, because we perceive something different about them, and we call it RACE, then to continually note the color of a person's skin, is RACIST.

      Otherwise you'd just get over it, wouldn't you, and just move on and accept the person as HUMAN... but again, to forever be noting a person's racial heritage (as though there is an asterisk next to their name) is not accepting that person as HUMAN, and is RACIST.

      Children, naturally and without corruptive influence from others, are not RACIST and could never be RACIST, and don't even see it and therefore can't take notice of it, and can't comment upon it or even understand it, because they simply see a HUMAN... that's all they see, their young and uncorrupted eyes just see another HUMAN.

      And so this continual noting of a person's racial heritage is refusing to get over it, and just see and accept that person as HUMAN.

      As a form of RACISM, I guess you would categorize it as "non-hateful, non-hostile type"... but that's only a diagnosis based upon a cursory examination of appearances, and who knows what the person truly thinks and feels, or what they might say in private or under stress (like maybe the "N" word).

       

      2. Television (and movies too, which inevitably end up on television) is as influential and significant an agent of RACISM in America today, as any other single thing I can think of. True.

      Television rarely if ever accepts a person of some racial heritage as simply HUMAN, but must always it seems make that person as something else, something noteworthy, something about their racial heritage. 

      Sidney, Denzel, Morgan, Samuel L., and many others, it's nearly impossible for them to ever be simply a HUMAN MAN in any movie they are in... they always have to be a black man.

      You've noticed that already, right?

      Sure you did. That's a form of RACISM being practiced in that.

      But you know who hasn't noticed it, and wouldn't have a clue what it is I'm referring to?

      Children, that's who.

      Because they just don't naturally see a person's racial heritage, but just see another HUMAN... and they never would see this thing, unless some corruptive influence or person pointed it out to them... which is what television does, continuously.

       

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      • Author by jeter2 (February 12, 2008 11:26 am ET)
           
        Damn good post Dem. As with most of the stuff you post here you bring an excellent insight to this topic.
        Report Abuse
      • Author by dbeden4153 (February 12, 2008 11:55 am ET)
           

        Dem, great post, I wholeheartedly agree with everything you say, except for the fact that kids would never know racism if a corrupting influence never shows them it.  IMO, a child, say of maybe 7 or 8, as an example, naturally does not see other skin colors as inferior to their own, but they do see the difference.  And in seeing that difference, coupled with some traumatic experience, say getting beat up by a group of people of different skin color, could very well influence that child's perceptions of that race as a whole.  they could become fearful of anyone in that race, or could feel hatred towards them.

        I'm not saying it happens, just that it's a possibility.   

        As far as the Bradley effect is concerned, what a total wash.  First, it depends on the manner of question asked as to how the Bradley effect will work.  If you say "Would you vote for a Black candidate"  most people would say yes, even if they aren't going to vote for Obama for reasons wholly unrelated to his skin color. It's intellectually dishonest, and pins Obama as the "black candidate," when that's not what we should be focusing on.  

         

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        • Author by isit2009yet (February 13, 2008 11:39 am ET)
             

          Sorry so late with the reply, but I disagree.  My wife is doing research about the difference in perception among girls about their on race / socio background, etc.  It is a sad, yet well researched opinion that young Black girls have an inferiority complex regarding their own race.  I think this video link is very telling:

           

          http://youtube.com/watch?v=z0BxFRu_SOw 

          Report Abuse
      • Author by lostlogic (February 12, 2008 1:04 pm ET)
           
        Dem, I disagree with your use of racist.  I think you are watering down what racist and racism means.  The important component of racist/racism is the superior/inferior aspect of the view.  I also disagree that children can't recognize the difference between white and black or asian or any other group that has noticable visual differences.  What children don't recognize is a negative or positive aspect of the differences without outside influences giving them that framwork. 
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