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News or editorial? Fox News uses Luntz-approved term "govt option"

October 26, 2009 6:25 pm ET — 23 Comments

Demonstrating once again that the line between Fox News' news and opinion programming is blurred, The Live Desk aired a caption referring to the "govt [government] option," a term right-wing pollster Frank Luntz suggested Sean Hannity use on his program because the term doesn't poll as well as "public option." Featuring captions that use language endorsed by a Republican strategist is only the latest evidence that Fox News is actually a conservative political organization.

Luntz to Hannity: Use "government option," not "public option"

Luntz tells Hannity "the public is overwhelmingly against" the "government option." On the August 18 edition of Hannity, Luntz explained to Hannity that "If you call it a public option, the American people are split," but "if you call it the government option, the public is overwhelmingly against it." Hannity replied that "from now on, I'm going to call it the government option."

Fox News follows Luntz and Hannity, refers to "govt option"

The Live Desk uses caption referring to "govt option." Although it airs during the "news hours" that The New York Times reported Fox "argues" are "objective," The Live Desk featured the caption "SEN REID TO SPEAK ON GOVT OPTION DECISION" [emphasis added] during its October 26 edition.

gov't option

Fox's "news" coverage is often indistinguishable from its "editorial" programming

In response to criticism, Fox News claims its "news hours" are objective. The New York Times reported on October 11 that in response to White House criticism, Fox News claimed that its "news hours" -- which it reportedly defined as "9 a.m. to 4 p.m. and 6 to 8 p.m. on weekdays" -- are objective, while its other hours consist of "editorial" programming.

But Fox's news programs echo its "editorial" shows: Smears, doctored videos, GOP talking points. Fox News' purportedly straight news programs echo its "editorial" programs: Media Matters for America has compiled numerous examples -- from this year alone -- documenting how Fox's news programming features smears, falsehoods, doctored and deceptive editing, and GOP talking points.

Fox News is a conservative political organization

"Voice of the opposition": Fox News openly advocates against Democratic Congress, White House. Since Barack Obama's inauguration, Fox News has frequently engaged in political advocacy against the Democratic Congress and White House. Specifically, Fox News personalities have promoted and encouraged viewers to "join" tea party protests, Glenn Beck's organization The 9-12 Project and its September 12 "March on Washington," and town hall meetings; engaged in a witch hunt seeking to "get rid of" Obama administration officials and nominees; implored viewers to call Congress and the White House to protest Democratic policies; and celebrated "victor[ies]" when Democratic legislation has been stalled.

Research and communications arm: Fox News is home to GOP in exile. A revolving door exists between the Republican Party and Fox News Channel, with a number of former Bush administration officials, former and potentially future GOP presidential candidates, and Republican strategists on Fox's payroll and airwaves. A Media Matters for America review of Fox coverage since September 1 reveals that these individuals, typically hosted alone or on unbalanced panels, often use their airtime to advance false and misleading claims about Democrats and progressives, as well as to fundraise, further demonstrating that Fox is effectively a conservative political organization and not a legitimate news outlet.

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    • Author by right ON (October 26, 2009 6:38 pm ET)
      2 14
      Once again, liberals just don't like it when their true intentions are out there for everyone to see. They poll test and focus group juggle every little thing to make sure the one that "sells" their ideas better gets out there. The public option is government run, so the government option verbiage is not incorrect at all. Even MMfA doesn't try to tell us they're different, they just complain that Fox uses it.

      But leave it to liberals to say, whoa - people will support it more if we can just tweak the wording or the description of it. And then complain when it's exposed.
      Report Abuse
      • Author by ReasonAndResolve (October 26, 2009 6:46 pm ET)
        7  
        They poll test and focus group juggle every little thing to make sure the one that "sells" their ideas better gets out there.


        That is a fitting description of what Frank Luntz does for a living.

        But leave it to the Party of No to say, whoa - people won't support it as much if we can just tweak the wording or the description of it. and then, when they are exposed, they accuse the other side of doing what they have done.
        Report Abuse
        • Author by Indy (October 27, 2009 12:01 pm ET)
             
          Yes the right wing do have some of the best tu*d polishers in the biz I will admit. Frank "Death Tax" Luntz is very good at it.

          Report Abuse
      • Author by Victor Colorado (October 26, 2009 6:58 pm ET)
        3  
        Whom do you think the option is for?
        Report Abuse
        • Author by oscar the grouch (October 26, 2009 7:54 pm ET)
          2 7
          Definitely not members of the government, they don't want to give up their Cadillac Plans.
          Been listening around and there are a lot of people in this country that thinks all their "public" monies come from the government (Cash for Clunkers is a good example, "I got $3000 from the government to help me buy my new car.") Luntz is wrong, Shamity is wrong, it won't be government money that funds the program (including subsidies), it will be the public.

          Be interesting to see the latest CBO numbers, supposedly tomorrow.
          Report Abuse
          • Author by Victor Colorado (October 26, 2009 8:51 pm ET)
            2 1
            And Fox News will no doubt report those numbers complete with full GOP spin.
            Report Abuse
          • Author by roundhouse (October 26, 2009 8:57 pm ET)
            2  
            Big deal? So what if it's called public money or government money? The government is, by definition, a public entity. The problem is that people have been actively separated form their government by anti-government conservatives.
            Report Abuse
          • Author by magnolialover (October 27, 2009 8:42 am ET)
            2  
            Interestingly engouh, the current CBO numbers show the public option plan leading to lower deficits. Those numbers have been pooh-poohed by conservatives, because basically, the numbers disagree with the arguments they've been trying to make.
            Report Abuse
            • Author by rms (October 27, 2009 2:50 pm ET)
              1  
              Pooh-poohed? Of course!

              The bottom line is that the Republicans don't want any kind of Obama victory. What is good for the party is far more important than what is good for the country.
              Report Abuse
          • Author by jbrantow (October 27, 2009 11:54 am ET)
            2  
            how horrible. the "public's" money being spent on the public and not going to Iraq or the top 1% for their bush tax cuts.
            Report Abuse
      • Author by roundhouse (October 26, 2009 9:10 pm ET)
        5  
        Whatever, Right-On. Fox got popped again for parroting right wing talking points and passing them off as legitimate concerns. Just suck it up, you cons can't debate on the merits of your ideas because you have no ideas how to solve the the healthcare crisis.

        Republicans are so desperate to regain power that the only thing they stand for is standing against the president.

        The most telling aspect of the healthcare debate is the utter lack of Republicans to give any relevant solutions. Ya got nothing. Bring some ideas or get out of the way.

        Despite what you say, liberals are out there making it very clear that we want medicare for all. It's really very simple. You can try to introduce all the fuzzy sets you want to in this issue, but the fact remains that you guys stand for nothing. You only stand against an American healthcare plan.
        Report Abuse
        • Author by Victor Colorado (October 26, 2009 9:13 pm ET)
          4  
          Just imagine the tizzy he must be in as he watches us liberals fix the mess he and his conservative friends made.
          Report Abuse
          • Author by roundhouse (October 26, 2009 9:43 pm ET)
            3  
            I know, right? And he thinks libs are the ones who want everything fixed for them.
            Report Abuse
      • Author by ajzito (October 26, 2009 9:18 pm ET)
        3  
        The issue in this article is not who likes what, or whether "government option" is a fair or unfair characterization of proposed in congress. The issue is that FOX programming is permeated through and through with a right wing point of view, even in its so-called "news" programming. I agree with the White House and many others that for this reason, FOX is not a news organization at all, but a propaganda show for conservative interests. And conservatives certainly have a right to a 24-hour propaganda network if they can afford it - but I resent their insistence on pretending to be a news organization. A lie that big is bound to be a bad influence on rational debate.
        Report Abuse
      • Author by DellDolly (October 26, 2009 11:35 pm ET)
        4  
        It would be your side that doesn't like it when their true intentions are out there for all to see.

        That's why you throw a hissy fit when I point out that you're trying to derail a thread. That's why you don't want FoxNews called out by the White House, because it gives the meme that MMFA has been pushing for years more credibility, and you can't stand that. You can't have regular people who don't keep themselves as well informed as MMFA would provide understanding and being aware of the shenanigans that are FoxNews.

        The public option is called the "public" option because it is different than the "private" option that most people use now to get health insurance from private health insurance companies.

        It's called the public option. The news dept of Fox, on a news show, used the misleading name in order to satisfy their viewers preconceived notions about this Dem-sponsored proposal. That's not what a legit news source does. That's what an illegitimate news organization does.
        Report Abuse
      • Author by Brabantio (October 27, 2009 7:16 am ET)
        2  
        As pointed out, it's pretty easy to understand why it's called the "public option". Besides that, the merits of the label don't particularly matter. If MSNBC insisted on calling abortion protesters "anti-choice" in news reports, the debate as to whether that labeling is "incorrect" or not is utterly irrelevant. It's opinion, pure and simple, and critics would rightfully slam them for mixing it with reporting.

        And why is this supposed to be some "liberal" thing, exactly? Do you really believe that if the "anti-choice" example I provided actually occurred that conservatives wouldn't be lighting up the blogosphere over it? Both sides choose their labels, and objective sources accept them.
        Report Abuse
      • Author by shaggles (October 27, 2009 10:36 am ET)
          1
        The right would never do anything like that, would they? But I agree that it is govt run healthcare and it's not wrong to call it that.
        Report Abuse
      • Author by jbrantow (October 27, 2009 11:51 am ET)
        1  
        and what do you think wingnut opportunist frank luntz is doing before advising the rethugs on their gop talking points? You rethugs are so narrowminded you cannot see your party is guilty of doing everything that you whine the other side does. Pathetic.
        Report Abuse
    • Author by Diosnomeama (October 26, 2009 10:19 pm ET)
      2  
      I both hate and admire Frank Luntz at the same time. People like him are one of the reasons this country is going down the toilet, but it takes some skill to manipulate that many people with seemingly innocuous phrases. Democrats need someone like him, only without the complete lack of conscience.
      Report Abuse
    • Author by National_Insecurity (October 26, 2009 10:32 pm ET)
      4  
      Did news organizations call the PATRIOT Act the "BIG BROTHER Act"??

      Did news organizations call "Operation Iraqi Freedom" the "Invade Iraq" war?

      Did news organizations use the name "DEATH TAX" or did they call it "ESTATE TAX" which is what the IRS code called it?

      Do news organizations call it the "PUBLIC OPTION" or the "GOVERNMENT OPTION?"

      Of course news organizations don't make those decisions. But FauxNoise is not a news organization so they name legislation whatever they want. News organizations don't choose the name, they allow the sponsors of legislation to choose the name, and then report what the sponsors said, even if buried in the body of the report is a restatement of the effects of the legislation.
      Report Abuse
      • Author by ReasonAndResolve (October 26, 2009 11:56 pm ET)
        3  
        Let's not forget that they have also chosen to consistently say that the Government Option is a part of "Obamacare".

        They are partisan hacks.
        Report Abuse
    • Author by magnolialover (October 27, 2009 7:32 am ET)
         
      This is just called branding, and as much as I hate to do it, everyone does it. As someone else pointed out, remember the scary "DEATH TAX" we heard about for months and years on end? It's not really called the Death Tax at all, but that was how it was rebranded by republicans (well done by the way) to make it sound worse than it really was, and to help in trying to defeat it.

      Same thing for this. We've had this health care debate going on and on now for months. If you don't know that the Public Option is a government run portion of healthcare, then you haven't been paying attention. If you use the newer term folks from the democratic side have been using the past few days, Medicare for All, and you don't know that Medicare is a government run plan (from some of the tea party protesters, I'd say they don't know actually), then again, can't help you there.

      It's not as if democrats are hiding the facts in this case, they're just rebranding something.
      Report Abuse
      • Author by John Paradox (October 27, 2009 4:20 pm ET)
           
        Rather than 'death tax' or the correct 'estate tax', I tend to refer to it as the 'stupid millionaires tax'. Any family with enough money to be affected (over a million dollars IIRC), can easily hire a competent and honest CPA to create Trust Funds and other 'loopholes' that bypass the inheritance as taxable. They still stay within the law, and have a way to bypass taxes on their estate.
        (BTW, the money my parents left was termed an 'estate', though it was far below the point where any taxes would be due)
        Report Abuse

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