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Zogby poll falsely claims Lloyd wants FCC to "force" replacement of whites in broadcast industry with minorities

October 28, 2009 12:39 pm ET — 37 Comments

A Zogby poll commissioned by a conservative activist included a question falsely claiming that Federal Communications Comission official Mark Lloyd "wants the FCC to force good white people in positions of power in the broadcast industry to step down to make room for more African-Americans and gays to fill those positions." In fact, in audio clips conservatives have circulated of a speech Lloyd made four years before joining the FCC, Lloyd does not suggest that the FCC or any other government agencies should do anything -- let alone require white people to "step down" -- to increase diversity in the broadcast industry.

Zogby poll question distorted Lloyd's comments

A Zogby Interactive poll conducted October 23-26 asked respondents:

Federal Communications Commission Chief Diversity Czar Mark Lloyd wants the FCC to force good white people in positions of power in the broadcast industry to step down to make room for more African-Americans and gays to fill those positions. Do you agree or disagree that this presents a threat to free speech?

Lloyd has not said FCC should "force good white people" to step down

Lloyd made comments years before joining FCC, did not address role of FCC in increasing diversity. According to audio circulating on conservative blogs and aired on Fox News' Glenn Beck, at the May 2005 National Conference for Media Reform, Lloyd -- then a senior fellow at the Center for American Progress and currently FCC associate general counsel and chief diversity officer -- did not say the FCC should "force good white people in positions of power in the broad cast industry to step down." Indeed, Lloyd did not mention the FCC or government agencies in his discussion of the need for diversity in the broadcast industry. Rather, he stated:

There is nothing more difficult than this, because we have really, truly good white people in important positions. And the fact of the matter is that there are a limited number of those positions. And unless we are conscious of the need to have more people of color, gays, other people in those positions we will not change the problem.

We're in a position where you have to say who is going to step down so someone else can have power.

Poll reportedly commissioned by right-wing activist with history of ordering misleading Zogby polls

O'Leary reportedly commissioned poll. Fairness and Accuracy in Reporting's Peter Hart reported that he received an email on the poll from conservative activist Brad O'Leary's public relations outfit with the subject line "President Obama's Attacks on Free Speech Opposed by Most Americans, Zogby/O'Leary Poll Finds." According to his website, O'Leary is "president of ATI-News, an online magazine and information Website that provides links to more than 750 English newspapers and magazines worldwide," "Chairman of the Board of PM Direct Marketing, one of the country's leading Perception Management firm" and "bestselling author of twelve books," including the WorldNetDaily-published The Audacity of Deceit: Barack Obama's War on American Values.

O'Leary previously commissioned Zogby poll asking slanted questions about stimulus. As Media Matters for America senior fellow Eric Boehlert noted, in February, O'Leary sent a press release highlighting an "ATI News/Zogby International poll" which included the following questions:

"Some people say that the nearly one trillion dollars in debt and subsequent interest incurred by the stimulus bill during an economic downturn will make the recovery hard to achieve. Do you agree or disagree?"

"Some Republicans say the Obama stimulus package spends too much and stimulates too little. Do you agree or disagree?"

"Most Republicans oppose the currently proposed stimulus bill supported by President Obama because they say there is too much money being spent for non-stimulus items. Do you agree or disagree that too much money is being spent on items that won't improve the economy?"

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    • Author by The_Cat (October 28, 2009 12:45 pm ET)
      2  
      I actually did a little research on this...
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    • Author by right ON (October 28, 2009 12:54 pm ET)
      1 10
      Another weak parsing attempt by MMfA to change the real meaning of what this guy meant. One doesn't need to be a liberal elitist to know what he was referring to, for crying out loud. Operative words highlighted, referencing government positions.

      "There is nothing more difficult than this, because we have really, truly good white people in important positions. And the fact of the matter is that there are a limited number of those positions. And unless we are conscious of the need to have more people of color, gays, other people in those positions we will not change the problem. We're in a position where you have to say who is going to step down so someone else can have power"
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      • Author by NG_Officer (October 28, 2009 12:59 pm ET)
        3  
        who is parsing(highlighting) words?
        we
        important positions
        limited number of those positions
        power

        <sarcasm> Wow, that does look like he wants to remove all white folks from power </sarcasm>
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        • Author by right ON (October 28, 2009 1:06 pm ET)
          1 8
          Because MMfA maintains that LLoyd "did not mention the FCC or government agencies in his discussion". Well, maybe not by name but the words I highlighted are obvious references to government. Typical hair splitting liberal parsing. Weak.
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          • Author by Victor Colorado (October 28, 2009 1:12 pm ET)
            6 1
            Lloyd never said he wants the FCC to force good white people to step down.

            And poll questions framed in present time that use words spoken several years ago BOGUS.
            Report Abuse
            • Author by right ON (October 28, 2009 1:14 pm ET)
              1 8
              "We're in a position where you have to say who is going to step down so someone else can have power"

              Sounds pretty forceful to me.
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              • Author by DellDolly (October 28, 2009 4:39 pm ET)
                4  
                But he didn't mean, nor did he say, that the FCC should force the replacement of those people. He said that we should get rid of the near monopoly in media ownership.
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          • Author by DellDolly (October 28, 2009 6:51 pm ET)
            3  
            Because MMfA maintains that Lloyd "did not mention the FCC or government agencies in his discussion". Well, maybe not by name but the words I highlighted are obvious references to government.

            But the words you highlighted didnt' even reference the government, or anyone who works for the government! Omigod you're thicker than a brick sometimes.

            Lloyd was talking about positions of power within private companies that own media outlets! The words you highlighted were related to those people losing their jobs because Lloyd has advocated that the near-monopoly of media ownership be broken up, and he believes that if there's more local ownership, there will be more minorities in positions of authority and in broadcast roles.

            This would be how the people in positions of power would lose those positions of power, not by the FCC forcing the replacment of any of those people. Those individual companies could employ whoever they want to - there would be no forcing involved.
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        • Author by daakaa828 (October 28, 2009 1:49 pm ET)
            3
          I think what should be seen behind any political figure's carefully chosen rhetoric, in this case Mark Lloyd's, is that he holds these positions: that there are inherently not enough black and gay people in the industry, that some should willingly step aside to create new opportunities, and that the FCC does not go far enough in forcing a balance between conservative and liberal radio broadcasts. Whether fair or not, many reasonable people take these positions, coupled with the influence an Obama czar holds, and rationalize that such an influence would be used to influence broadcasting, quotas, or both. While the Zogby question overreaches, the more liberally minded seem to be more about attacking conservative posturing and not supporting or challenging Lloyd's stated opinions.
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          • Author by right ON (October 28, 2009 1:59 pm ET)
              5
            You make a good point. Instead of rushing to parse Lloyd's comments and reflexively twist away the real intent of his words, liberals should just defend and discuss it, not deflect away from them. If their convictions were strong enough that would be the logical battle to wage, not slicing and splicing up words and meanings to divert attention.
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            • Author by Victor Colorado (October 28, 2009 2:30 pm ET)
              2  
              Lloyd still never said he wanted the FCC to force good white people to step down in 2005, even though Zogby claimed Lloyd wanted FCC to do this in 2009.
              Report Abuse
              • Author by right ON (October 28, 2009 2:32 pm ET)
                  4
                So Lloyd has now backed away from his statement back in 2005, "We're in a position where you have to say who is going to step down so someone else can have power", and wants no such thing in 2009? Can you link to where he does that, please?
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                • Author by Victor Colorado (October 28, 2009 2:38 pm ET)
                  4  
                  He never wanted the FCC to force the replacement of any whites in favor of minorities.
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                  • Author by right ON (October 28, 2009 2:40 pm ET)
                      5
                    Ok, you asked for it again.

                    "We're in a position where you have to say who is going to step down so someone else can have power"

                    Sounds pretty forceful to me.
                    Report Abuse
                    • Author by Victor Colorado (October 28, 2009 3:08 pm ET)
                      4  
                      So?

                      By the way, you sounded pretty forceful when you use to claim to hate race-baiting. Knowing you're OK with it as long as it's in a misquoted right-wing poll question gives me just enough cause to dismiss your parsing nonsense.
                      Report Abuse
                      • Author by right ON (October 28, 2009 3:14 pm ET)
                          4
                        The poll question was completely accurate in its summarization of Lloyd's position, so if there was any race baiting going on it was Lloyd. You can dismiss it by all means, though.
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                        • Author by Victor Colorado (October 28, 2009 3:45 pm ET)
                          3  
                          Again, as Media Matters asserts, Lloyd never said FCC or any other government agencies should do anything. Around the same time he made that comment, he considered the FCC a failed alternative to publicly owned communications. His words are grossly misrepresented in the right-wing poll. "Sounds pretty forceful" does not = "FCC".
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                • Author by DellDolly (October 28, 2009 3:57 pm ET)
                  2  
                  Lloyd hasn't backed away from his comments.

                  He never wanted the FCC to force replacement of whites in management or broadcasting positions.

                  He wanted the industry to be diversified by breaking up the near monopoly that exists currently in the marketplace. That would allow for local ownership, which he believes would lead to more minorities being owners, executives and broadcasters.

                  And The Cat has already provided the links necessary to back this up. Why should someone else have to duplicate that work?
                  Report Abuse
                  • Author by right ON (October 28, 2009 4:18 pm ET)
                      5
                    What he wanted or wished for is irrelevant, the focus is here is on what he said, which is exactly as the poll indicates.

                    Look, are you a deflection troll, because it sure looks like you are trying to deflect away from what Lloyd said to what you say he wanted. Better watch that Suzy, MMfA doesn't take kindly to trolls and may get banned (again), you may be on the hunt for another screen name, and you've about run outta 'dem.
                    Report Abuse
                    • Author by Victor Colorado (October 28, 2009 4:32 pm ET)
                      2  
                      the focus is here is on what he said


                      You might be interested in knowing that there's an entire book by Lloyd about the exact topic he was speaking about in 2005. Not once does he call for FCC or any other government agencies to "force good white people in positions of power in the broadcast industry to step down to make room for more African-Americans and gays to fill those positions."
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                      • Author by right ON (October 28, 2009 5:27 pm ET)
                          4
                        Nope, sorry. When someone says ""We're in a position where you have to say...", it is perfectly reasonable and logical to summarize that with the very appropriate word "force". That is what Zogby apparently did and it is not a distortion of any kind.
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                        • Author by DellDolly (October 28, 2009 6:57 pm ET)
                          3  
                          Yes, we're in a position where one has to say that in order for minorities to have more rights and more positions of authority, we have to break up the near monopoly so that there is more local ownership. We won't then tell those local owners anything about who they must fire or must hire.

                          Nothing about the FCC forcing any media company to hire or fire anyone. You're totally wrong here, and you won't admit it. But we're used to your stubborn refusal to admit you're wrong. It's one of your prominent characteristics.
                          Report Abuse
                    • Author by DellDolly (October 28, 2009 4:43 pm ET)
                      3  
                      His words and the meaning behind his words are distorted by the poll question. The poll does not "indicate" his exact words at all!

                      The poll question is "Federal Communications Commission Chief Diversity Czar Mark Lloyd wants the FCC to force good white people in positions of power in the broadcast industry to step down to make room for more African-Americans and gays to fill those positions." But he never said he wanted the FCC to do that. You're lying when you claim that the poll indicates what he "said". Truncating a comment or adding other words to change the meaning of a comment is not "what he said".

                      I am not trying to deflect anything. You, on the other hand, are trying to derail the conversation with a personal attack because you know that your behavior being called out is a disadvantage to you. Too bad, so sad.
                      Report Abuse
            • Author by DellDolly (October 28, 2009 2:35 pm ET)
              4  
              The kneejerk reactions to Lloyd's comments have not come, in general, from our side.

              The poll question was not accurate in the least. Lloyd never wanted the FCC to force the replacement of any whites in favor of minorities.

              He wanted the corporate ownership by a few groups of almost all the media outlets across our nation to be diversified. If that happened, then local control would wrest that domination from white heterosexual men and allow a greater diversity in on-air personalities and ownership and executive positions.

              These are the real meanings of his words.

              But as you did yesterday, you tried to pretend that only you know the real meaning, and no one can convince you otherwise. Despite the evidence that was placed in front of you numerous times yesterday, you refused to acknowledge your error, your misinterpretation, your cropping of a comment to distort its meaning. You are doing the same thing here today.
              Report Abuse
            • Author by bluestate69 (October 29, 2009 7:29 am ET)
              3  
              so, by quoting someone, you are inherently slicing and splicing up words to divert attention?? in actuality, o'leary was splicing and slicing lloyd's words to derive new meaning from them, and make it appear that he was saying something that he wasn't. i'm sure you(righton) watch hannity's "liberal translation" segment he does on his show? you know, where he plays something a liberal says, stops the tape, then tells us what they're really saying? not what they said, but what hannity says they said.
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      • Author by DellDolly (October 28, 2009 1:44 pm ET)
        3  
        It's not "who" individually. It's the movement away from centralized ownership of the airwaves that he was in favor of.

        From poster The Cat.

        Now, on to Mr. Lloyd's remarks. In the face of this loss of local opinion and voice, Mr. Lloyd has suggested that major corporations and conglomerates be divested of their radio and TV station holdings to the extent that there are opposing voices in all markets where this is possible. What does that mean? Well, for one thing, it means that a white national programming director of many stations may lose his job, but that this position will be filled by available local programming directors that more closely resemble the community in which the station exists.

        Is he talking about walking into boardrooms, firing all the white employees, and forcibly replacing them with people of color, or different sexual orientation? No. He is pointing out the stranglehold that a very few men hold over far too much of our media, and is proposing returning to rules that encourage local stations to be locally owned and operated. Network affiliation will likely continue, of course, if only for news and prime time hours of operation, especially in the land of TV. However, it will not be nearly as easy to drive from New York to LA listening to the same program the entire way.
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      • Author by carlileb5935 (October 28, 2009 10:00 pm ET)
        2  
        Another weak parsing attempt by MMfA to change the real meaning of what this guy meant.

        Regardless of what the guy said, this Zogby question is a perfect example of push polling-- it's a leading question designed to get a built-in response.

        What does anyone think people will say when posed with a question like this? And what's this thing with "good" white people?
        Report Abuse
    • Author by darr (October 28, 2009 1:23 pm ET)
      3  
      Psssst, I'll tell you all a little secret....this is really what they are afraid of. This is really why they attack Obama so much. To quote Sen. Grayson "If the President said he like BLT sandwiches, then the right wing will try and ban bacon". The world as they knew is now gone forever and it hocks them off.
      Report Abuse
      • Author by daakaa828 (October 28, 2009 1:54 pm ET)
        1  
        Stereotyping of any large group and assigning motives to those actions may provide an easy answer, but it is unfair. I personally know liberals who oppose some of Obama's overreaching of government and conservatives who favor many of the president's policies. Forcing people into camps to make ourselves feel better about our position is beneath true and honest debate, left or right. If the President does, in fact, like BLT's, the "lettuce" be more honest about how we defend him.
        Report Abuse
    • Author by DellDolly (October 28, 2009 1:52 pm ET)
      3  
      What the rightwing machine has done is scour the web for anything and everything that anyone within the White House has said or done, looking for dirt. They then have kneejerk reactions to it, like they did here. They listen for certain words that to them indicated political correctness or subversive tendencies or immoral behavior, and then run with that belief, regardless of the factual nature of the evidence. They fail to complete the due diligence required of real news organizations before publishing and promoting their smears, so they continually get caught.

      But the damage has been done. The smear is already out there, despite the fact that it's pretty quickly debunked.

      And that's why the nonsense from FoxNews, et al, needs to be called out. Eventually, they will either quit in shame, quit because their audience deserts them, correct their behavior, or become a fringe group trusted by almost no one except true believers. I don't care which way their nonsense gets stopped, but it needs to happen. Our nation and our citizens deserve better. We deserve a fair debate of the issues, undistracted by this nonsense.

      Should we be talking about imaginary death panels or should we be talking about how end-of-life counselling would provide our seniors with much needed advice that will be paid for by Medicare? Should we be talking about this nonsense about Lloyd wanting the FCC to force replacement of whites in positions of power, or should we be talking about how centralized ownership of our media by a few groups has been a net negative for the industry? I think the answers are clear.
      Report Abuse
    • Author by caveman (October 28, 2009 11:03 pm ET)
      3  
      The poll question is not only obviously biased, its very wording is outright racist. This is a new low.
      Report Abuse
    • Author by Mr. Buzztime (October 29, 2009 2:45 pm ET)
         
      We're in a position where you have to say who is going to step down so someone else can have power.


      Did he say this several years ago? Yes. Was it before he got his job with the FCC? Yes. But guess what? He is now in that job and he now has the power to make his wishes come true. Will he actually he do it? Who knows? Only time will tell.
      In the meantime, the poll question seems perfectly valid to me. Why blame the messenger? This person has voiced an opinion which many people, myself included, would consider to be racist. In this day and age, those words will come back and bite you.
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