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Fox Nation touts "hero" labeling of Obama photos, ignores that it's a photographic term

January 29, 2010 10:53 am ET — 37 Comments

The Fox Nation highlighted a Mediaite post claiming that "the individual responsible for the naming convention of the presidential imagery on the official White House website has literally 'given' hero status to the photos" of President Obama because the file names of "all the Presidential images" begin with "hero_." But Fox Nation did not mention that the Mediaite post was later updated to note that "hero" is photographic terminology for "the image selected for final use. i.e. typically the best image from the selection" -- as conservative bloggers pointed out when the issue was raised in March 2009.

Mediaite: "Obama Named 'Hero' In Official White House Photos"

From a January 28 Mediaite post by Colby Hall:

Well this is potentially embarrassing. It appears that the individual responsible for the naming convention of the presidential imagery on the official White House website has literally "given" hero status to the photos. Any effort to save the lead photos off the Whitehouse.gov homepage saves a file that starts with "hero_." But its not ALL images on the site, nor the homepage. For example, the "Photo of the Day" is given the rather pedestrian name "P012710SA-0476.jpg." Cue conservative critics using this as an example of the administrations Messianic complex in 3, 2, 1...Updated

For the non-blogging set, allow me to explain. Somebody at the White House is in charge of updating images on the White House website. And it appears that either that person (or more likely his or her boss) created some sort of naming structure for images of President Obama. Alas, it appears that this individual (or perhaps group of people) thought it smart/clever/ironic to name all the Presidential images by starting with the following prefix "hero_".

Fox Nation repeats Mediaite item

Fox Nation promotes item, but ignores Mediaite's subsequent update. Fox Nation teased the Mediaite item on its front page on January 28:

The front-page tease linked to an article that in turn linked to Hall's Mediaite post. Fox Nation repeated the first two paragraphs of the item -- including the word "updated" at the end of the first paragraph -- but not the update itself:

Mediaite update: "Hero" is a photographic term for "image selected for final use"

From the Mediaite item:

Update -- a savvy commenter below points out the following: "Photographic Terminology & Glossary: When viewing a proof sheet or selection of images, the "Hero" image is the image selected for final use. i.e. typically the best image from the selection."

The definition is taken from a "Photographic Terminology and Glossary" page posted on the Benjamin Townsend Photography website.

Conservative bloggers highlighted "hero" shots in March '09, noted that it's a photography term

Malkin: " '[H]ero shot' is a common photography term to describe the best images of a series of shots." In a March 10, 2009, post on her blog, Fox News contributor Michelle Malkin wrote:

Several bloggers are having good fun with the discovery of a subdirectory of White House photos categorized under the name "hero." (See Small Dead Animals, Jeff Emanuel, and Bob McCarthy).

What's amusing is not that the term "hero" was used -- "hero shot" is a common photography term to describe the best images of a series of shots.

What's amusing is that every damned shot that's ever taken of Dear Leader is classified as a "hero shot."

Outside the Beltway notes photography glossary definition. From a March 10, 2009, post on conservative blog Outside the Beltway:

UPDATE 2: Commenter Urbaniac may have solved our little mystery:

"Hero: When viewing a proof sheet or selection of images, the Hero image is the image selected for final use i.e. typically the best image from the selection." -- Photography terms glossary

Not necessarily the most efficient way of cataloging the images but it makes some sense. The folder is protected (as it should be) so I can't review the images collectively but it would indeed be useful to have the "heroes" in a separate folder.

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    • Author by IRONY 101 (January 29, 2010 11:00 am ET)
      7 1
      The memory of the average right wing zealot/FOX fan does not go back ten months.

      More FOX pandering to an ignorant, knuckle-dragging base...
      Report Abuse
      • Author by txthinker (January 29, 2010 11:36 am ET)
           
        The memory of the average right wing zealot/FOX fan does not go back ten months.

        Their memory doesn't go back ten minutes. That's why Faux keeps repeating the same lies over and over again - as George W. Bush put it "to advance the propaganda".
        Report Abuse
    • Author by marco21 (January 29, 2010 11:04 am ET)
      6 1
      There wingnut appetite for whine and fake outrage is limitless. They'll latch onto anything in an attempt to attack this President.
      Report Abuse
      • Author by whatIthink (January 29, 2010 1:53 pm ET)
        5 1
        They'll latch onto anything. Remember the big stink they made when peope were refering to the Mass Senate seat as "Kennedy's seat", demanding that it was the "peoples seat"? Unsurprisingly, they didn't make a peep when people were refering to "Strom Thurmonds seat" and who was going to fill that vacancy.
        Report Abuse
      • Author by whatIthink (January 29, 2010 2:33 pm ET)
        5 1
        I just remembered when the right wing lambasted Obama for going to Hawaii, calling it "foreign" and "exotic" and making him look out of touch with people...then the RNC decides to hold it's annual shindig in...Hawaii!!!
        Report Abuse
    • Author by SLRTX (January 29, 2010 11:06 am ET)
      7 1
      Not surprised in the least.

      They apply the same twisted, goofy "logic" to their climate change and gay marriage rants.

      And that's why I call them "conservatards."
      Report Abuse
      • Author by IRONY 101 (January 29, 2010 11:20 am ET)
        7 1
        Zealots...no beter than the freakin' Taliban.
        Report Abuse
      • Author by Don Hussein Fabuloso (January 29, 2010 3:28 pm ET)
        1 1
        They apply the same twisted, goofy "logic" to their climate change...


        I think many of them are still having trouble with the word "trick" in the context used by scientists.

        I wasn't familiar with this use of the word "hero", but I've never worked for a media outlet, and my photography experience is limited to a community college darkroom sometime in the 80s .
        Report Abuse
        • Author by Old_Benjamin (January 29, 2010 4:05 pm ET)
          2  
          and my photography experience is limited to a community college darkroom sometime in the 80s .


          How'd THAT get through the profanity filter?
          Report Abuse
    • Author by nerzog (January 29, 2010 11:20 am ET)
      6 1
      Surely, someone who works there must know this. Is there anyone over 22 in their office? Is there anyone who has worked with photographs before?

      My guess is that they know better, and are just fabricating more outrage... which is their specialty.
      Report Abuse
      • Author by SLRTX (January 29, 2010 11:45 am ET)
        4 1
        nerzog -

        Fox probably gets their interns from unaccredited "christian" universities.

        Those "schools" are too busy teaching creationism and how Jesus founded the US to explain the real world to them.
        Report Abuse
        • Author by nerzog (January 29, 2010 11:55 am ET)
          4 1
          Maybe the Justice Department quit hiring graduates from Pat Robertson's phony Law School when Bush left office. Now they're all getting jobs at FOX.
          Report Abuse
          • Author by Onyxcat (January 29, 2010 2:35 pm ET)
            2 1
            You know, I'm thinking that this could be true. Sad, but true. They have little knowledge of the law, those folks over there at FOX, or Fix News as Mr. Olbermann calls them.
            Report Abuse
    • Author by shaggles (January 29, 2010 12:21 pm ET)
      5 1
      HA! That's pretty funny. Although I admit I didn't know about that use of hero.
      Report Abuse
    • Author by goesto11 (January 29, 2010 12:23 pm ET)
      5 1
      How does a media outlet not know what a "hero shot" is?

      Unreal.
      Report Abuse
      • Author by nerzog (January 29, 2010 12:46 pm ET)
        4 1
        I guess it's possible, if FOX Nation is staffed by a bunch of 19-20-year-olds who don't know what transparencies or contact sheets are. (Even though Photoshop will create digital "contact sheets") Maybe their only experience with Photos is what they download from their cell phones.

        I still think it's fabricated outrage.
        Report Abuse
    • Author by goesto11 (January 29, 2010 12:26 pm ET)
      7 1
      What next? Accusing the White House of assault because one of its press releases said "slug" at the top of the page?
      Report Abuse
      • Author by foghornleghorn (January 29, 2010 1:23 pm ET)
        2 1
        Ha!! As a former journalist, that's hilarious.
        Report Abuse
      • Author by bobklahn (January 30, 2010 4:15 pm ET)
        1 1
        Newspaper submissions end with 30 as the marker for the end of the item. Now they can say the Whitehouse is lying about Obama's age.
        Report Abuse
    • Author by So Fain (January 29, 2010 12:44 pm ET)
      4 1
      Too bad no one at Fox has enough of a soul to be ambarrassed.
      Report Abuse
    • Author by RKAllen (January 29, 2010 1:16 pm ET)
      6 1
      I've looked at alot of textures and bitmaps for 3d models and quite often the final product, by certain graphic artists, would often label their skin textures "hero." At first I thought that it was a reference perhaps to the actual model and its purpose. Was told by a friend of mine that it was a carry over term from photographers.

      Made sense to me at the time, because alot of graphic artists have experience, have studied, or are into photography in some sort of way.
      Report Abuse
      • Author by nerzog (January 29, 2010 1:29 pm ET)
        6  
        Your friend is right. I worked at an Ad Agency in the dark ages before digital cameras. We'd get color transparencies in clear plastic sleeves which held a dozen or so photos, depending on film size. The good ones were marked "Hero" with a grease pencil (on the sleeve). The remaining photos were referred to as "out-takes". As I understand it, the same terms are used by photo journalists.
        Report Abuse
    • Author by NiceguyEddie (January 29, 2010 1:31 pm ET)
      4 1
      Malkin: What's amusing is that every damned shot that's ever taken of Dear Leader is classified as a "hero shot."

      Hey... the dude looks good.

      --------------------------------------------------
      Jealous?
      Report Abuse
    • Author by thaneb (January 29, 2010 1:45 pm ET)
      1  
      "Stupid is as stupid does." (Gump, Forrest 1994)
      Report Abuse
    • Author by cdb (January 29, 2010 3:31 pm ET)
         
      In advertising, on the web and in print, the main shot- typically the largest or most prominent image ina layout or page is commonly referred to as the hero image.
      Report Abuse
    • Author by DAWUSS (January 29, 2010 5:02 pm ET)
      4  
      Come for the fact-check, stay for the photography jargon.
      Report Abuse
    • Author by $RedistributionDoesNotWork (January 29, 2010 5:49 pm ET)
         
      Slightly off topic:
      You MediaMatters types must be in denial with respect to FOX News Channel ratings.

      We are cleaning the clocks of NBC, MSNBC, ABC, CBS. It's almost laughable how MUCH you guys remain in denial.

      Just check the distortions contained in your "The myth of Fox News' ratings spike November 03, 2009 9:32 am ET" at
      http://jam.canoe.ca/Television/2010/01/26/12622731-ap.html
      Report Abuse
    • Author by Johaely (January 29, 2010 8:26 pm ET)
         
      [http://verydemotivational.com/wp-content/uploads/2009/12/129046544509030726.jpg]
      Report Abuse
    • Author by Dradeeus (January 29, 2010 11:05 pm ET)
      1 1
      "Sir, you don't understand, that story makes no sense, because it's a photographic term."
      "..But it makes them look bad, right?"
      "Well, in the mainstream context, it does, but it's misleading and dishonest."
      "...So what you're saying is, that it DOES make Obama look bad, right?"
      Report Abuse
    • Author by John Paradox (January 30, 2010 3:37 am ET)
      1  
      After reading this (and knowing what a 'hero' shot was before), I was watching the second Fantastic Four movie, including some of the 'extras' during breaks. There was a reference to the 'hero suit' for The Thing, the one for full shots without a lot of action.
      Report Abuse
    • Author by fantagor (January 30, 2010 5:19 pm ET)
      3  
      It's a hard call as to which is the most egregious sign of desperation in the Fox New catelog of bull.

      1. Making an issue out of photo labeling.
      2. Insisting "hero", "savior" and "celebrity" are to be construed as pejorative terms.
      3. Cutting away from the GOP Q&A with Obama 20 minute before it ended.

      Ooh, that smell. Can't you smell that smell?

      Randy
      Report Abuse
    • Author by cugagcmu805031 (February 01, 2010 9:51 am ET)
         
      The Google Search Engine doesn't work on the computers they use. That has to be the explanation for their "take it and run whether it's true or not" type of non-reporting.
      Report Abuse