Blog ››› ››› JOE STRUPP
While Fox News contributor and former Sen. Scott Brown ended his financial relationship with the conservative website Newsmax after the company sent his email list controversial solicitations, National Review and the Christian Broadcasting Network (CBN) tell Media Matters they will continue to let Newsmax send dubious ads to their own email lists.
Newsmax previously used both outlets' email lists to send advertisements plugging the same questionable doctor that caused Brown to sever relations with the company this week.
Brown cut ties with Newsmax on February 5, hours after the media began reporting on a missive the company had sent his political email list trumpeting the Alzheimer's disease cures of Dr. Russell Blaylock. In the email, Blaylock linked fluoridated water and flu vaccines to Alzheimer's and excessive exercise to Parkinson's disease.
In recent years, several prominent conservative outlets and personalities have sent Newsmax-sponsored emails to their followers pushing Blaylock's questionable medicine. In addition to Brown, National Review, and CBN, similar email ads have been sent through Newsmax from Dick Morris, Mike Huckabee, and Herman Cain. Newsmax frequently advertises for dubious health and financial products.
When asked about the questionable claims made in Blaylock's ads and the decision of Sen. Brown to terminate his relationship, National Review Publisher Jack Fowler told Media Matters he had no plans to end his magazine's Newsmax agreements.
"We have a relationship with Newsmax and that's all I'm going to say," Fowler said in an interview Thursday. "I can't speak for what Scott Brown does or doesn't do. I don't know who he has had a relationship with or whatever, but we have a relationship with Newsmax and that's it."
Asked if he had concerns given the questionable elements of Blaylock's claims, Fowler said, "Have a good day."
Chris Roslan, a spokesman for Christian Broadcasting Network, also defended the Newsmax/Blaylock email ads, describing Blaylock as a "qualified medical professional" and stating that "it is not uncommon for medical professionals to have differing points of view on medical conditions and their treatments." But he also pointed out that CBN includes a disclaimer in each email that states CBN does not endorse the products.
CBN attempts to vet all potential advertisers based on multiple criteria including pending legal complaints or conflicts, general business practices and also to make certain that there is no offensive material. CBN also evaluates potential advertisers and products based on their compatibility with the online environment we strive to create and the shared common faith values with our website users.
Regarding Dr. Blaylock, he is a retired neurosurgeon and an author with a very large following. As an M.D. he is certainly qualified to weigh in on the tragic disease of Alzheimer's.
As it is not uncommon for medical professionals to have differing points of view on medical conditions and their treatments - case in point: the use of vitamin supplements - CBN does not, and will not, attempt to validate medical opinions from qualified medical professionals in determining whether an advertisement is appropriate.
CBN includes a disclaimer in every sponsored email stating that the content is a paid advertisement and that it is not an endorsement by CBN. We feel our viewers can determine for themselves whether the content is valuable or not. We have not received a single complaint about this advertisement.
Dick Morris and Mike Huckabee did not respond to inquiries from Media Matters, while a spokesman for Herman Cain declined comment via email.