Blog ››› ››› MATT GERTZ
Cable and broadcast networks are reporting that Fox host Megyn Kelly’s interview with presumptive Republican nominee Donald Trump made him look look “restrained” and “softer,” but they are playing down the role Kelly played in that depiction.
Print and online media critics have been submitting withering critiques of Kelly’s heavily touted sit-down. For New York Times TV critic James Poniewozick, Kelly’s questions were so nonsubstantive that they don’t even deserve to be described as softballs. Los Angeles Times critic Mary McNamara wrote that Kelly failed to “hold his question-dodging feet to some sort of fire,” instead preferring to have him “costar in an hourlong infomercial for her new book.” The Baltimore Sun’s David Zurawik wrote that Kelly “provided Trump a kind of sanction with some women that he could never buy” and added, “I’m surprised they didn’t exchange air kisses.” The Washington Post’s Erik Wemple homed in on the “scandalous” way that Kelly “withheld details of her ordeal” with Trump “in a performance that assisted Trump with his general-election pivot” in order to boost sales of her forthcoming book. The list goes on and on.
But similar criticisms of Kelly’s journalism were absent from the coverage of the interview on the broadcast and cable news morning shows. Instead, NBC’s Today, ABC’s Good Morning America, and CBS This Morning highlighted Trump’s effort to show a “softer side” during the interview, but made no mention of how Kelly helped him in that effort. CNN’s New Day completely ignored the interview, with the network’s media commentators instead appearing for a segment about Trump’s attacks on The New York Times.
It’s possible that one reason the networks are loathe to go after Kelly’s performance is that they are looking to hire her. Her contract with Fox News is up for renewal next year, she has openly said she will consider other offers, and news reports suggest that several networks will try to lure her away.
It would be awkward for executives to pitch Kelly on a move to their networks after their on-air talent ripped apart her effort to broaden her brand -- and even more awkward for that on-air talent to run into Kelly in the newsroom.