Blog ››› ››› JOE STRUPP
Following reports that firearms industry trade magazine Guns & Ammo yielded to advertiser pressure when it fired a columnist for arguing that Second Amendment rights are subject to regulation, editors at trade magazines that cover other industries are speaking out against such a response, stressing the need for such publications to be independent.
Guns & Ammo fired gun journalist Dick Metcalf after he wrote a piece for the December 2013 edition of the magazine arguing that, "[W]ay too many gun owners still seem to believe that any regulation of the right to keep and bear arms is an infringement. The fact is, all constitutional rights are regulated, always have been, and need to be."
According to The New York Times, Metcalf's column caused two "major gun manufacturers" to threaten to pull advertising support from Guns & Ammo publisher Intermedia Outdoors (IMO) if Metcalf wasn't fired. (IMO is the publisher of 15 sportsman themed magazines and owns The Sportsman Channel, which is known for its Ted Nugent hunting specials and airs the National Rifle Association's daily news show.)
Jim Bequette, the editor who approved Metcalf's column, also apologized to readers and resigned.
Metcalf's firing highlights one of the key challenges that niche trade publications face. While all news outlets have to make sure their ad dollars keep coming in, those who cover specific industries and narrow areas of interest often feel even greater pressure.
That pressure requires trade journalists to manage a balancing act that is paramount to keeping journalistic ethics and reader trust solid. Even if you are reporting for a smaller audience about a specific industry or area of interest, your credibility needs to be as unyielding as any other news outlet.
Perhaps more so because trade magazines in many areas are often the only outlet for relevant news about a specific business or niche interest.
"Writing for a trade magazine can occasionally be tricky, because you're in a unique position: You run the risk of potentially upsetting an advertiser by writing something that they could find objectionable," said Shawn Moynihan, executive managing editor at National Underwriter, Property & Casualty, which covers property and casualty insurance issues. "The truth is the truth, though, for better or worse, and that's your job -- to report it. To do less would violate the trust your readers place in you."