Journalism veterans and media ethicists are criticizing Fox News and commentator Jim Pinkerton for failing to disclose that Pinkerton was being paid to partner with Michele Bachmann on her book while regularly speaking about the presidential campaign on Fox.
Among the critics is Fox News contributor Marvin Kalb.
"I believe in transparency and if Jim Pinkerton was talking about [Bachmann's] campaign on Fox News as a Fox News contributor it should have been pointed out to viewers that he was part of this campaign," said Kalb, former host of NBC's Meet the Press and a 30-year television news veteran. "I don't understand why this had to be a secret connection."
The reaction follows the disclosure -- first reported by Politico's Ben Smith -- that Pinkerton spent June, July and August 2011 as a paid collaborator on a book with Bachmann. Pinkerton did not tell Fox viewers about his role in the book while regularly appearing on Fox News Watch.
Pinkerton told Media Matters that his Fox News "superiors" knew of his secret arrangement and approved of it. He declined to name the superiors.
Pinkerton also said he had "zero regrets" about keeping his part in the book secret from Fox viewers, saying he always disclosed that his wife, a former Bachmann campaign chief of staff, was working for Bachmann.
David Zurawik, media critic for The Baltimore Sun, finds hypocrisy in Pinkerton being secretive while appearing on Fox News Watch, a media criticism program.
"All the dishonesty is multiplied by him doing this on a media review show," Zurawik said. "First of all, a media review show is the last place a guy who tries to shade his conflicts of interest this way and keep necessary information from viewers should be. And if Fox News knew, it tells you what management there thinks of telling the truth on such shows."
He later stated: "If Fox knew and did allow this, it gives lie to all of their P.R. about how unfair it is to call them biased. They can trot Bret Baier out all they want, but if they allow this kind of dishonest behavior, they are not an honest news operation that citizens should trust."
Bill Kovach, founder of the Committee of Concerned Journalists and former New York Times Washington, D.C., bureau chief, called the actions "deceitful."