The National Rifle Association (NRA) used its online magazine to encourage readers to "splurge on a new gun" to mark National Gun Violence Awareness Day, a nationwide event that commemorates victims of gun violence.
Americans are wearing orange on June 2 to honor victims of gun violence as part of a national campaign organized by the Everytown for Gun Safety Action Fund. According to an Everytown press release, "More than 200 organizations, cultural influencers and elected officials" will promote wearing orange as "a way to visibly honor the 88 American lives cut short by gun violence every day, plus the countless survivors forever altered by shootings each year."
The "Wear Orange" campaign is an outgrowth of efforts to honor the life of Chicago teenager Hadiya Pendleton. On January 29, 2013, Pendleton was fatally shot while taking shelter from a rainstorm in a South Side Chicago park, allegedly by gang members who thought the group she was standing with included rival gang members. The Chicago Tribune called Pendleton's murder "arguably Chicago's most galvanizing killing in recent years," and noted that "Pendleton, a dimple-faced sophomore drum majorette, had performed just a week earlier at festivities for President Barack Obama's second inauguration."
Following her death, Pendleton's friends decided to honor her life with a series of events revolving around the color orange in a project called Project Orange Tree. The group's past president, Nza-Ari Khepra, told the Chicago Sun-Times, "The question then was, 'What's the next step?' We brainstormed. Someone said we should use orange because that's the color hunters wear to alert other hunters they're not the targets."
Everytown built on Project Orange Tree's efforts by asking Americans to wear orange on June 2 -- which would have been Pendleton's 18th birthday -- to mark the first National Gun Violence Awareness Day.
The NRA's online magazine, America's 1st Freedom, lashed out at the campaign, calling it pointless in a May 30 post. On June 2, it encouraged readers to mark the day by buying a gun, saying, "If you see any friends or neighbors wearing orange, consider the possibility that they: a) don't support your right to self-defense; and b) have a rather naïve view of what constitutes real activism."
The NRA proposed an "alternative" way to mark the day: "Actually go to the range; splurge on a new gun; take someone shooting for the first time. It's that kind of quiet but productive activity that makes the NRA base so powerful -- and that Everytown is still trying to figure out."
Media Matters is a partner in the "Wear Orange" campaign.
Editors of the National Rifle Association's magazine, America's 1st Freedom, attacked a national plan to honor Hadiya Pendleton, the Chicago teenager whose 2013 shooting death made national headlines, and draw attention to all victims of gun violence, calling it "pointless."
June 2 will mark the country's first National Gun Violence Awareness Day. A national campaign organized by the Everytown for Gun Safety Action Fund has asked Americans to wear the color orange to honor victims of gun violence. The "Wear Orange" campaign organizers say they hope to turn the color "into a symbol for the value of human life everywhere."
According to the Chicago Sun-Times, "Groups such as Amnesty International USA, MomsRising and Sandy Hook Promise; mayors from Chicago to Miami and Chapel Hill; and members of Congress representing states from Illinois to New York and California will be wearing or promoting orange on Tuesday. Media entities such as HBO and Essence Magazine are involved, with MTV and Motown Records planning to turn their logos orange." (Media Matters is also a partner organization.)
In a May 30 post in its digital magazine, America's 1st Freedom, the National Rifle Association attacked the campaign as "pointless" and said "participating is an easy way of scoring points for being 'socially conscious.'" The magazine also criticized celebrities Julianne Moore, Russell Simmons, and Michael Stipe for participating in National Gun Violence Awareness Day, writing, "It's a shame that quite a few presumably well-meaning celebrities are caught up in a thinly veiled anti-gun stunt orchestrated by Bloomberg and friends." (Former New York City mayor Michael Bloomberg is the founder of Everytown for Gun Safety.)
The results of an 18-month survey of advertisements in the National Rifle Association's (NRA) magazine, America's 1st Freedom, squared neatly with the gun group's own tendency to use to fear as a marketing tool.
Media Matters reviewed advertisements that appeared in the NRA magazine from January 2014 through June 2015 and discovered that they appealed to a wide range of fears, including the threat of starvation due to food shortages, the dread of losing the ability to live independently because of declining health, the prospect of a terrorist attack, and the need to carry a collapsible assault weapon in a briefcase for self-protection.
NRA executive vice president and CEO Wayne LaPierre often uses fear to motivate people to support the NRA or purchase firearms.
In a February 2013 column for the magazine, LaPierre argued that Americans needed to buy guns to ensure their "survival" while warning of calamities including, "Hurricanes. Tornadoes. Riots. Terrorists. Gangs. [and] Lone criminals." Prior to the 2014 elections, in a special election edition of America's 1st Freedom, LaPierre urged supporters to back the NRA's preferred candidates while raising the specter of several different terrorist attack scenarios, including an electromagnetic pulse (EMP) attack that would kill 9 out of 10 Americans. LaPierre has also warned conservative audiences about the threat of "home invaders, drug cartels, carjackers, knockout gamers, and rapers, and haters, and campus killers, airport killers, shopping mall killers and killers who scheme to destroy our country with massive storms of violence against our power grids or vicious waves of chemicals or disease that could collapse our society that sustains us all."
Advertisers in the NRA's magazine often played on the same fears, urging readers to buy their products to protect against one calamity or another. Similar to other conservative media websites, some of the products advertised in America's 1st Freedom were of extremely dubious value, including an "anti-aging" supplement that had not been evaluated by the Food and Drug Administration and expensive jewelry made from low-cost materials. Some products in the magazine were simply bizarre or retrograde, including an accent lamp that celebrates the Confederacy and a watch that allows users to "Tell Time Like a Man."
"The Light Of The South," an accent lamp featuring the likeness of Confederate general Robert E. Lee and several pieces of Confederacy iconography, was advertised in the NRA magazine for $135 under the tagline, "Southern Pride Shines On." The lamp featured several variations of the Confederate flag as well as two CSA (Confederate States of America) emblems and the dates commemorating the beginning and end of the Confederacy.
National Rifle Association board member Ted Nugent attacked President Obama and gun safety advocates for calling attention to the deaths of children from guns, calling such efforts "The Big Lie" -- a phrase associated with Nazi propaganda.
Gun accidents and homicides involving children happen far more frequently in the United States than in other affluent nations.
In a May 13 column posted on conspiracy website WND (World Net Daily), Nugent wrote, "The Big Lie about guns is that innocent kids are being gunned down or are accidentally shooting each other."
Arguing that "very few kids under the age of 10 die or are injured as a result of gun-related accidents," Nugent wrote, "The vast majority of teenagers who die as a result of guns are involved in gangs. They are punks, thugs and street rats who have dropped out of school and let out of their cages over and over again by a so-called 'justice system' gone bad."
Hitler first wrote about "the big lie" in Mein Kampf. The Nazi leader accused Jews of telling "the big lie" to corrupt "the broad masses," who he claimed "more readily fall victims to the big lie than the small lie." The phrase is also associated with tactics used by chief Nazi propagandist Joseph Goebbels.
It's hard to argue that accidental gun deaths involving children are not worth calling attention to, let alone that covering such tragedies is comparable to Nazi-style propaganda. And it is no surprise that accidental shootings involving children receive widespread media coverage, given how shocking and senseless they are.
According to a project of Everytown for Gun Safety, there have been at least 88 incidents just this year "in which a child 17 or under fired a gun unintentionally and someone was harmed as a result." In 2013, the group documented at least 100 accidental shooting deaths of children aged 14 or younger. A Mother Jones report that examined the same time period found 84 fatal gun accidents involving children aged 12 and under, 64 of which involved a child pulling the trigger, killing themselves or someone else, which debunks Nugent's claim that children are not "accidentally shooting each other."
The National Rifle Association's media arm is deliberately misrepresenting a proposed new law in North Carolina that would repeal background checks on private pistol sales, falsely claiming that it would merely shift required background checks from one government system to another.
In reality, the bill would eliminate a pistol permit requirement that currently ensures that buyers of pistols from private sellers at gun shows and online undergo a background check, thus creating a loophole for felons and other persons prohibited by law from purchasing firearms.
Members of the North Carolina House of Representatives are currently considering H.B. 562, a piece of legislation that would repeal a state requirement that anyone who wants to purchase a pistol first obtain a permit from their local county sheriff -- a process that involves undergoing a background check. H.B. 562 has so far passed two House committees, although an effort to fast-track it was recently abruptly canceled.
If the pistol permit requirement is repealed, individuals who buy from private sellers at gun shows or online would no longer have to undergo a background check before completing their purchase.
Right on cue, the National Rifle Association has unveiled its 2016 presidential election conspiracy theory with the baseless claim that Democratic presidential candidate Hillary Clinton is harboring a secret plan to confiscate Americans' firearms. But Clinton has never endorsed such a plan and in fact has defended private citizens' right to own guns.
In a May 11 article published in the NRA's magazine and on its lobbying website, the gun group wrote, "Whether or not she understands the Second Amendment, Hillary Clinton disdains and distrusts that freedom," and claimed Clinton "wants control over every aspect of your right to keep and bear arms -- so she can deny it at will."
Clinton's own recent statements about "the right of people to own guns" meant the NRA was forced to juxtapose a series of old Clinton quotes -- some dating back to the late 1990s -- and hope that its readers would make implausible leaps of logic to buy into the conspiracy theory that a President Hillary Clinton would confiscate firearms. The NRA ran a similar fearmongering campaign about President Obama during the 2008 and 2012 presidential elections that also had zero basis in fact.
In the article, the NRA purports to describe a secret plan by Clinton to confiscate firearms. The alleged starting point for the plan, however, is based on a distortion of the truth.
A newly expanded version of the National Rifle Association's flagship magazine has already featured racist and sexist content, a claim that gun owners are the victim of "institutionalized discrimination," and other inflammatory commentary.
In recent weeks, the NRA has rebranded its magazine America's 1st Freedom. While the magazine was previously available in a print and digital format, a newly-launched website has more content, including "F1rst Things First" ("The Daily Threat Assessment for Your Firearm Freedoms"), features by a wide range of NRA writers and outside contributors, and material from the NRA's lifestyle magazine NRA Sharp and the NRA News commentator series.
In a May 4 feature that promoted controversial "Stand Your Ground" self-defense laws, former NRA lobbyist Darren LaSorte, who now works for the NRA's ad agency Ackerman McQueen, described a past experience where he would have felt "clearly justified in [his] mind" to push a homeless man who was yelling at him and waving his hands around his waist in front of a bus. As it turns out, LaSorte was actually able to defuse the situation by crossing the street.
LaSorte recounted how "[o]n an evening walk home from work a while back, a mentally ill man picked me out of the crowd for whatever reason and things went south from there." According to LaSorte, the man yelled at him and came "contact-close" while "[h]is hands went from waving wildly in the air to down around his waistline."
He then recalled almost pushing the man into traffic (emphasis added): "I was about to launch him away from me with an explosive and instinctive push to his chest. Just at that moment out of my peripheral vision, I noticed a city bus speeding by in the nearest lane of traffic. I stopped at the last moment and instead moved off a couple of feet to my right. If I had pushed him away from me, I would have been clearly justified in my mind, but the government might have viewed it differently if this man had been severely injured or killed by the passing bus."
Once the traffic light changed, LaSorte wrote that he walked across the street and the man did not follow him. Citing other instances of being approached by "someone suspicious," LaSorte promoted the NRA's work in advancing "Stand Your Ground" laws. These laws actually increase the incidence of homicide, and a primary criticism leveled at such laws is that they needlessly escalate situations, resulting in lethal outcomes.
National Rifle Association (NRA) Executive Vice President Wayne LaPierre relied on numerous falsehoods to claim that President Obama will move to ban sales of all firearm ammunition before he leaves office, thus making "the very real nightmare of every single gun owner in this country" a reality.
In the May issue of the NRA's magazine, America's 1st Freedom, LaPierre wrote, "President Barack Obama is setting the table to ban your ammunition -- all of it," and claimed that "the remaining two years of Obama's term pose the greatest threat ever to the Second Amendment and our freedom."
LaPierre imagined a ludicrous scheme where "two fatal turns of events" would lead the EPA to ban all lead ammunition and, subsequently, the Obama administration to ban all non-lead ammunition. According to LaPierre, "The president's bureaucrats at the Environmental Protection Agency (EPA) are partnering with private enviro-radicals to ban lead projectiles -- including all hunting bullets -- as hazardous."
Despite the fact that the EPA has given no indication that it is preparing regulations on lead ammunition, LaPierre insisted that the agency is still seeking a ban.
The facts prove him wrong. In December 2014, FoxNews.com reported that "[i]n a decision favorable to gun enthusiasts," a federal court ruled against environmentalists who argued that the EPA has the authority to regulate lead ammunition. According to FoxNews.com, "The National Rifle Association and much of the pro-gun lobby intervened on the EPA's side in urging the federal appeals court to uphold the dismissal of a lawsuit by 101 environmentalist organizations." (The EPA does not believe it has authority to regulate lead ammunition under the Toxic Substances Control Act.)
The National Rifle Association used riots in Baltimore to promote controversial "Stand Your Ground" self-defense laws by citing an article from conservative website Breitbart.com that claimed such laws "are an antidote for brazen in-your-face attacks on city streets."
In fact, several pieces of academic research indicate that "Stand Your Ground" laws increase the incidence of homicides. More generally, research has shown that allowing guns to be carried in public increases crime, particularly aggravated assault. "Stand Your Ground" laws have also been criticized due to research indicating that the laws are applied to minorities in a disparate manner.
On Facebook, the NRA wrote, "Videos of rioters wreaking havoc in Baltimore and photos of them risking the lives of innocents by punching, throwing objects, and, in one instance, drawing back a knife with which to stab a bystander were reminders that Stand Your Ground laws are an antidote for brazen in-your-face attacks on city streets," borrowing language from a Breitbart.com article that the Facebook post promoted:
The NRA helped draft the nation's first "Stand Your Ground" law, which was enacted in Florida in 2005. "Stand Your Ground" subsequently spread through legislatures nationwide due to efforts by the NRA and the American Legislative Exchange Council. In 2012, the law became highly controversial after the shooting death of unarmed Florida teenager Trayvon Martin by George Zimmerman. The law would then play a substantial role in Zimmerman's acquittal on murder charges.
A new commentary feature in the National Rifle Association's magazine America's 1st Freedom included sexist descriptions of an Obama administration official and a racial slur that is used to describe people from India or the Middle East.
The NRA's revamped website for its print and digital magazine America's 1st Freedom includes a new feature called WarriorWire. According to its description on the NRA's website, "'WarriorWire' is our conduit for the unvarnished, unedited reactions of law enforcement and military personnel to the mainstream media's spin. This space gives them the opportunity to set the record straight, correct inaccuracies and just plain vent."
In an April 28 WarriorWire column, NRA Life of Duty correspondent Chuck Holton wrote that State Department spokeswoman Marie Harf is a "spokesperson barbie [sic]," suggested that her viewpoints on terrorism had been negatively influenced by a women's studies program, and described her as a "clueless, poorly accessorized mouthpiece."
Holton was reacting to a comment made by Harf in February during an appearance on MSNBC's Hardball that linked a lack of economic opportunity in the Middle East to terrorism. Even though a similar viewpoint had been expressed by the Bush Administration, Harf was inundated with often-sexist attacks by conservative media for her statement.
Following Loretta Lynch's historic confirmation as U.S. Attorney General, media have been silent about the implications for the National Rifle Association losing in a second consecutive high-profile nomination fight.
On April 23, Lynch was confirmed in the U.S. Senate by a vote of 56 to 43 following a protracted effort by many Republicans in the Senate to stall or sink her confirmation. She will be the first African-American female attorney general in United States history.
A Media Matters review of major U.S. newspapers and television transcripts in Nexis and internal video archives following her confirmation did not identify any instance where the NRA was discussed in relation to Lynch.
But Lynch's confirmation provides more evidence that the NRA does not win every time. According to a tired -- and incorrect -- media narrative, the NRA is always successful in its federal lobbying efforts and also has the ability to punish legislators who refuse to support the gun group's agenda. Research on election outcomes has long-indicated, however, that the NRA in fact has little effect on politicians' Election Day results through endorsements or campaign spending.
Now the failure of the NRA to stop the confirmation of two high-profile Obama nominees -- Surgeon General Vivek Murthy in December 2014 and now Lynch -- offers evidence that the NRA also does not always get its way in Congress
Newly elected National Rifle Association president Allan D. Cors riffed on the NRA's "Stand and Fight" slogan by appending the words "or die" to the end and offered blatant falsehoods about a new background check law in an interview promoted on NRA News.
Cors was elected to a two year term as president of the NRA during the April 10 - 12 NRA annual meetings in Nashville, Tennessee, and replaces Jim Porter, who began his term in 2013. Before becoming president, Cors was the NRA's first vice president. Pete Brownell, who owns a company that manufactures gun parts and ammunition, was elected as the new first vice president at the meeting, meaning that he will likely become NRA president in 2017.
Cors has served on the NRA's board of directors since 1972 and is a past president of the NRA Foundation. According to an NRA profile, Cors, who has a background in governmental affairs, "enjoys his work on Capitol Hill, advocating for or against legislation."
Under the NRA's organizational structure, the direction of the gun group will still be led by executive vice president and CEO Wayne LaPierre, who was also reelected to his position at the meeting but made headlines for complaining about the prospect of a Hillary Clinton presidency by saying, "eight years of one demographically symbolic president is enough."
The NRA is now introducing Cors to its supporters with an interview that aired on the April 14 edition of NRA News show Cam & Company.
During the interview, Cors described the NRA as "stronger than ever" by comparing the modern day NRA to the NRA of the 1960s that he said did not do enough to oppose the passage of the Gun Control Act of 1968. That legislation, enacted in the wake of the gun assassinations of John F. Kennedy, Martin Luther King, Jr., and Bobby Kennedy, created the federal framework for the regulation of firearms.
The main provisions of the Gun Control Act prohibit the sale of guns to felons and other dangerous people, require individuals "engaged in the business" of selling guns to obtain a Federal Firearms License, give authority to the federal government to prohibit the importation of firearms that lack "sporting purposes," and require manufacturers to affix serial numbers to guns.
Speaking of his efforts during the legislation's consideration, Cors said, "we did as much as we could to hold back some of the really bad things, but we did get rolled finally when Martin Luther King was -- when Bobby Kennedy was assassinated."
From the April 15 edition of CNN's New Day:
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During remarks at the National Rifle Association annual meeting, NRA board member Ted Nugent shared an analogy that involved him shooting Senate Minority Leader Harry Reid.
Nugent, who is also a spokesperson for Outdoor Channel, referenced shooting Reid during an April 12 talk at the NRA's meeting in Nashville, Tennessee, at an event called, "Freedom is not Free and We the People Must Keep It Alive!"
The NRA's annual meeting also featured speeches by GOP presidential candidates and contenders including Jeb Bush, Ted Cruz, Marco Rubio, Scott Walker, Rick Perry and others.
Nugent's comment came during a question and answer session where an audience member asked, "How and why did the NRA ever endorse Harry Reid to serve as the front man of Osama Obama?"
The NRA never actually endorsed Reid, but in 2010 the gun group did donate $4,000 to his reelection efforts. Any goodwill between Reid and the NRA likely ended in 2013 with Reid's introduction of legislation to expand background checks on gun sales.
In response to the question, Nugent called Reid a "lying prick," but described him as a necessary evil, stating, "If your child is dying and there is only one way to get to the doctor, would you get on Harry Reid's boat to get there? ... I'd get on the boat, get there, and then I'd shoot him."
In audio obtained by Media Matters, Nugent then further described the NRA's strategy as infallible, stating, "if you see them endorse someone like Harry Reid it's because this deceptive bastard actually stood up for our Second Amendment rights contrary to the alternative candidate." He added, "when the NRA makes a move that you're not sure about, please give them the benefit of the doubt."
From the April 13 edition of Comedy Central's The Daily Show: