Noir -- a weekly program aired by the National Rifle Association as part of its efforts to reach a younger audience -- has run two segments that fetishize an assault weapon as an attractive woman.
Over the past year the NRA has launched a number of initiatives to engage with women, minorities, and younger Americans. Noir, a Sunday web series hosted by popular gun blogger turned NRA News commentator Colion Noir, is packaged for a Millennial audience, although the show has been widely mocked by critics as a phony and out-of-touch attempt at messaging.
A segment during the June 15 edition of Noir opened with a black-and-white scene of a stylishly-dressed woman standing in an alley. Doing voice-over work, Noir appeared to describe the woman, ranging from her clothing ("Her Jimmy Choo's can't be comfortable, but you'd never know it"), to her intellect ("Chess, yeah it's a men's game, but when she plays, men pay"), to her actions ("Flirts more than you can handle too. She's the kind to tell the bartender how to make her drink").
In the final shot, the woman is seen holding a Heckler & Koch MR556 assault weapon and Noir reveals he was talking about the firearm the whole time:
NOIR: Why is she alone on this dark street? On this cold night? You care, but she doesn't. Her Jimmy Choo's can't be comfortable, but you'd never know it. Unaffected elegance. Too cool elegance. Not for you elegance, you say. There's got to be something wrong with her; that attitude, high maintenance, hiding something. She's taller than you can handle. Flirts more than you can handle too. She's the kind to tell the bartender how to make her drink. And Chess, yeah it's a men's game, but when she plays, men pay. Say you don't like her, until she looks your way. She's not easy and she's not flawless. But she's never wasted her time thinking about it. She is the HK MR556.
National Rifle Association board member Ted Nugent celebrated the primary defeat of House Majority Leader Eric Cantor (R-VA), claiming that the only Jewish Republican serving in Congress practiced the politics of Nazi chief propagandist Joseph Goebbels.
On June 10, Cantor was defeated in a primary election by tea party Republican candidate David Brat. Cantor is the only current Republican Jewish member of the House of Representatives (there are none in the Senate) and has been active in Holocaust education programs, including serving on the United States Holocaust Museum Council.
In a June 11 column for conspiracy website WND, Nugent -- who is also a spokesperson for the Outdoor Channel -- described Cantor as representative of "Joseph Goebbels and Saul Alinsky smoke-and-mirrors politics":
I say we the people have had way more than enough compromise, backpedaling, Joseph Goebbels and Saul Alinsky smoke-and-mirrors politics for one generation, and I say it's about time we go Eric Cantor on the whole gang of deceivers and liars infesting our government right now. There's only so much decent people can take.
National Rifle Association board member John Cushman alleged that the number of shooting victims in New York City is up over the past month because New York City Mayor Bill de Blasio "wanted them up."
Cushman appeared on NRA News program Cam & Company on June 10 to discuss a recent New York Post article that reported the number of shooting victims in New York City is up 43 percent compared to the same time period last year.
Overall the Post reports that shootings are up in New York City 13 percent this year. A Reuters article further noted that in New York City, "the murder rate is on track to hit a 50-year low, a statistical paradox that experts said reflects quick medical response." While any increase in shootings is a serious issue that should be addressed, the uptick will not threaten New York City's status as "the safest big city in America." In 2013 PolitiFact found New York City to be the safest among the 25 most populous cities in the United States.
New York City has some of the most rigorous gun laws nationwide, which were championed by former mayor and prominent gun safety advocate Michael Bloomberg and continue to receive support from de Blasio. In 2013 the number of shootings and gun homicides in New York City reached "historic lows."
During Cam & Company host Cam Edwards and John Cushman both blamed the increase in shootings on what Edwards termed "New York City's gun laws that make it prohibitive in a lot of cases, and outright impossible in some cases, for law abiding folks to own a firearm for self-defense." (Actually Supreme Court decisions in 2008 and 2010 held law-abiding people have a right to keep a gun in the home for the purpose of self-defense.)
Cushman charged that the number of reported shooting victims went up because de Blasio "wanted them up." Referencing de Blasio and Bloomberg, he added, "They are all out for some reason to disarm everybody with this screwboy notion that if we take guns away from everybody, we will cut crime."
From the June 4 edition of MSNBC's The Reid Report:
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Eleven days after a 22-year-old California man killed six in a shooting and stabbing spree near the University of California, Santa Barbara, the National Rifle Association responded, placing "the blame" for the tragedy on gun safety efforts.
On May 23 Elliot Rodger, apparently motivated by hatred of women, went on a killing spree in Isla Vista, California, stabbing three victims to death before shooting 11 people; three fatally. Several other people were injured by Rodger's car.
The NRA typically goes silent in the wake of mass shooting incidents, and the Isla Vista killings were no different. As The New York Times noted after the December 2012 Sandy Hook Elementary School mass shooting, "Over the years the N.R.A. has perfected its strategy for responding to mass shootings: Lie low at first, then slow-roll any legislative push for a response." (Slate's Dave Weigel has noted that when the NRA finally does weigh in, its response is nearly identical to past incidents.)
During a June 3 appearance on the NRA's radio program Cam & Company, NRA top lobbyist Chris Cox addressed the Isla Vista killings, stating, "The blame needs to be placed on the politicians in California who time and time again their answer to these issues are more and more gun control laws."
Cox also claimed that not enough attention had been paid by the media to the victims who were stabbed to death, adopting a similar argument used in a May 30 NRA commentary video that attacked media for using the word "shooting" when describing murders committed with guns.
From the June 3 edition of Cam & Company:
From the June 3 edition of MSNBC's The Last Word with Lawrence O'Donnell:
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UPDATE: In a June 10 article, Mother Jones reported that a Department of Justice official said of Operation Choke Point, "There's been a lot of misunderstanding, there's been accusations were going after gun owners...None of our cases involve gun merchants":
Nonetheless, Issa's report alleges that the Justice Department is using the FDIC guidance as a hit list. "The FDIC's policy statements on firearm and ammunition sales carry additional weight in light of FDIC's active involvement in Operation Choke Point," the report reads. But a Justice Department official tells Mother Jones that this conclusion is incorrect. "We're not using the FDIC's list at all," the official says. "There's been a lot of misunderstanding, there's been accusations were going after gun owners...None of our cases involve gun merchants or porn."
Conservative media are advancing baseless claims about a Department of Justice program that targets fraud in order to manufacture a conspiracy theory that the Obama administration is trying to put gun retailers out of business.
The DOJ program in question is called Operation Choke Point and was conceived as a project of the DOJ Consumer Protection Branch in November 2012. Based on the suspicion that some banks -- acting with knowledge or willful blindness -- conducted business with fraudulent merchants or those merchants' third-party payment processors, an assistant United States attorney drafted a proposal to investigate banks for possible civil or criminal violations. As an early memo stated, Choke Point was designed as "a strategy to attack Internet, telemarketing, mail, and other mass market fraud against consumers, by choking fraudsters' access to the banking system." The memo called for an initial investigation of 10 banks and the creation of a "database to map relationships among fraudulent merchants (beneficial owners and trade names), third-party payment processors, and banks."
In April 2014, The Washington Post reported DOJ had "issued 50 subpoenas to banks and payment processors." In a May 7 blog post, DOJ described a settlement it obtained from Four Oaks Bank in North Carolina. The bank agreed to $1.2 million in fines to settle allegations it profited from its business relationship with a clearly fraudulent third-party payment processor. While touting the settlement, DOJ also noted, "We're committed to ensuring that our efforts to combat fraud do not discourage or inhibit the lawful conduct of these honest merchants." On May 29, The Wall Street Journal reported the existence of at least 15 DOJ investigations under Choke Point.
Conservative media, however, are hyping the evidence-free claims of various gun retailers that they have been targeted by Choke Point because of the Obama administration's supposed antipathy for guns. (Hysteria over Choke Point falls within a pattern of conservative media's embrace of conspiracy theories about the Obama administration attacking gun rights.) But recently released DOJ documents show that Choke Point is entirely focused on fraud, not firearms retailers.
The National Rifle Association is walking back its statement criticizing gun activists who carry loaded assault weapons in public as a form of protest, with the NRA's top lobbyist apologizing and calling the statement "a mistake."
In recent months Open Carry Texas and several other gun activist groups have made headlines for openly carrying loaded assault weapons in public and into restaurants in the Dallas area. This tactic of attempting to "normalize" open carry of rifles has spectacularly backfired, as gun violence prevention group Moms Demand Action for Gun Sense in America has persuaded several restaurant chains where open carry rallies were staged to ask customers not to bring firearms into their businesses.
On June 2, Mother Jones reported on a statement on the NRA's website that criticized the open carry protests as "downright weird" and suggested that the practice was "downright scary" to onlookers and "counterproductive for the gun owning community." The Mother Jones report was widely circulated in media as it was an aberration from the NRA's typical absolutist position on firearm issues. Open Carry Texas called the NRA's statement "disgusting and disrespectful" and some gun activists cut up their NRA membership cards.
The NRA's top lobbyist, Chris Cox, appeared on the NRA's radio show Cam & Company on June 3 to repudiate the NRA's article criticizing the open carry movement. Cox said that the statement was "a mistake" and that "it shouldn't have happened," adding "our job is not to criticize the lawful behavior of fellow gun owners." Cox also blamed the statement on a "staffer" who Cox said "expressed his personal opinion." Referencing media interest in the statement, Cox termed it a "distraction."
Cox went on to describe the NRA's official policy: "The National Rifle Association unapologetically and unflinchingly supports the right of self-defense and what that means is that our members and our supporters have a right to carry a firearm in any place they have a legal right to be. If that means open carry, we support open carry. If it means concealed carry, it means concealed carry. So unequivocally we support open carry, we've been the leader of open carry efforts across this country, the leader in opposing efforts to curtail the ability to carry firearms, and that's something we're proud of and we do every day for our members."
Cox added that the NRA "apologize[s] again for any confusion that that post caused."
Although the National Rifle Association is refusing to comment on the recent mass murder in Isla Vista, California, the group has released a video complaining the media "race[s] to label anything with a gun as a shooting."
On May 23 a young man apparently motivated by hatred of women went on a killing spree where he stabbed three victims to death before shooting 11 people; three fatally. In the ten days since the killing spree, the NRA has declined to issue a comment, a common tactic of the gun group.
Without mentioning the Isla Vista killings by name, on May 30 the NRA published a video commentary called "Propaganda," in which "NRA News Commentator Dom Raso exposes the inaccuracy of the media - especially regarding their reports of mass shootings."
During a critique of the media, Raso warned viewers of a "trick" where media figures "race to label anything with a gun as a shooting, because they know how much more attention they are going to get with that word." According to Raso, the media use the word "shooting" so that viewers are being "subconsciously told to think about the tool they used" instead of the perpetrator.
Ken Blackwell -- who cited "the attack on ... natural marriage" as a reason for the May 23 mass murder in Isla Vista, California -- has longstanding ties to the National Rifle Association.
Blackwell, who is also a senior fellow at anti-gay hate group Family Research Council, was flagged by People for the American Way's Right Wing Watch linking gay marriage to the killing spree that left six dead. From FRC's radio show:
BLACKWELL: When you see there's a crumbling of the moral foundation of the country, you see the attack on the -- on natural marriage and the family that has been a part of the, not only the moral foundation and the upbringing of our children but the teaching of sexual roles and the development of human sexuality in our culture. When these fundamental institutions are attacked and destroyed and weakened and abandoned, you get what we are now seeing and that is a flood of these disturbed people in our society that are causing great, great pain. And as opposed to dealing with the foundational problems, we look for ways of blaming the Second Amendment, or blaming knives or blaming cars when they are used. At the end of the day, you have just underscored the problem. This is a convenient way of avoiding talking about what's at the root cause.
Fox News promoted Colion Noir, the host of a new National Rifle Association web series that aims to promote guns to young people, with a fawning interview.
In a May 20 interview on Fox & Friends, Elisabeth Hasselbeck termed Noir "really passionate," asking him "where does this come for you, the passion for the Second Amendment?" She offered up softball questions such as "will they succeed in silencing you, your critics?" Hasselbeck concluded the interview by promising, "we will continue to check you out there and all that you have to say with regard to our constitutional rights."
Fox News regularly provides a platform for gun misinformation from the NRA and its supporters.
A new web series for young people produced by the National Rifle Association is being widely panned by critics as a phony and out-of-touch attempt at messaging. And for good reason -- the NRA's Noir is really about the same themes the NRA has been ranting on for decades, that the NRA is the only group that can stand up for persecuted gun owners and save America in the face of machinations by anti-gun elites.
Recently launched on the NRA's new "Freestyle" network, Noir promises to report on "the latest on firearms, fashion, pop culture and other hot topics." The show is hosted by NRA News commentator Colion Noir -- best known for his bizarre claim Martin Luther King Jr. was a gun proponent -- along with co-host Amy Robbins and is sponsored by gun manufacturer Mossberg.
Early reviews of Noir report that it reeks of inauthenticity. Indeed the 16-minute premiere episode is rife with product placements and lame pop culture and sports references, all awkwardly interspersed between features on high-powered, expensive-looking firearms.
In one cringe-worthy moment, Noir complains that the cardboard box his $5,000 rifle came in looks like "a Build-A-Bear beginning set of a homeless guy's apartment." During a glowing review of a compact Smith & Wesson handgun, Noir analogizes the pistol to Denver Nuggets guard Nate Robinson: "Sure he is small and unimposing, but the moment you drop your guard he will tear your ass up." There is also an obligatory twerking reference.
This fakery led Gawker's Adam Weinstein to describe the show as "hilariously bad poser garbage." Writing for Vocativ, Mike Spies summed up the show as "public-access television: Think Wayne's World, but with a focus on sleek weapons" and concluded that "NRA employs millenial-friendly tropes to attract younger members -- and fails miserably." While Spies imagined the show being "produced by aliens who spent an hour studying American pop culture," Weinstein poked fun at "the cringe-inducing 'urban' script copy dropping out of Noir's mouth like it was written by a white Mitch McConnell intern on summer break from Liberty University."
Beyond the widely noted production and messaging problems, the NRA has failed to create a different message that can resonate with young people with Noir. The NRA must realize that young people are unlikely to embrace the bombastic paranoid rants of its executive vice president Wayne LaPierre. But as the video below shows, Noir is more of the same from the NRA, only delivered with a less abrasive tone and buried between pop culture references.
Reports that the handgun used by Boston Marathon bombing suspect Tamerlan Tsarnaev originated in Maine should come as no surprise given guns are routinely trafficked from states with weak gun laws to states with stronger gun laws like Massachusetts. Meanwhile, attempts to create a federal law to crack down on gun trafficking have been stifled by the National Rifle Association.
Following the April 15, 2013, bombings that left three dead and hundreds wounded, the Tsarnaev brothers attempted to elude a massive police manhunt. On the evening of April 18 a Ruger handgun was used by the brothers to kill MIT police officer Sean Collier. Hours later the pistol was used again in a firefight that left MBTA officer Richard Donohue seriously wounded. On May 12, Los Angeles Times federal law enforcement and terrorism reporter Richard Serrano reported that the firearm was purchased at a Maine gun store, and "passed" to a well-known Portland, ME gang leader, before being obtained by Tsarnaev.
Massachusetts has the sixth strongest gun laws in the United States and also has the second lowest gun death rate, according to rankings by The Brady Campaign to Prevent Gun Violence and the Law Center to Prevent Gun Violence. When guns are used in crimes in Massachusetts, they are most often trafficked from other states (although the National Rifle Association's official state affiliate has denied this regularly occurs).
The Bureau of Alcohol, Tobacco, Firearms and Explosives was able to determine the origin of 999 Massachusetts crime guns in 2012; 453 came from in-state while 546 were trafficked from other states. Maine accounted for the second largest number of out of state gun traces after New Hampshire. The top six crime gun importers to Massachusetts -- New Hampshire, Maine, Florida, Georgia, North Carolina, and South Carolina -- all received a D or worse grade in the Brady Campaign/LCPGV gun law ranking. Overall the rankings found a correlation between weak gun laws and the exporting of crime guns into states with strong gun laws.
NRA News host Cam Edwards tied the kidnapping of scores of Nigerian schoolgirls by terrorist organization Boko Haram to the National Rifle Association's recent annual meeting. According to Edwards, the girls' would-be rescuers are not "Pajama Boy" or fans of MSNBC's All In with Chris Hayes, but instead are men "who look like they just came from the NRA annual meeting."
The NRA frequently interjects itself into seemingly-unrelated situations involving heroism or sacrifice to enhance the NRA's brand. Just days after the April 2013 Boston Marathon bombings, NRA board member Ted Nugent claimed that the heroism of first responders to the attack "represents what the NRA is." A January 2012 NRA fundraising email marked the anniversary of the Challenger Space Shuttle disaster and also featured an image of President John F. Kennedy with the assassinated president's quote, "The cost of freedom is always high, but Americans have always paid it." The NRA also used the tenth anniversary of the September 11 terror attacks to solicit donations.
From the May 8 edition of NRA News show Cam & Company:
The National Rifle Association has used its media arm to dissuade gun owners from embracing "smart gun" technology through falsehoods and the promotion of conspiracy theories about the federal government.
Advances in technology that uses RFID chips, fingerprint identification, or other measures to ensure that a gun can only be fired by authorized users have been in the news following a Maryland gun store's failed attempt to bring a smart gun to market.
Engage Armament, a gun store in Rockville, MD, planned to begin sales of the Armatix iP1 handgun -- the first U.S. market-ready smart gun -- but later changed course and apologized for being involved with smart gun technology after receiving death threats from pro-gun activists. An earlier plan by a California gun store to offer the iP1 suffered a similar fate.
In a separate development, New Jersey Senate Majority Leader Loretta Weinberg has promised to repeal New Jersey's smart gun law -- which makes adoption of the technology mandatory once smart guns come to market -- if the NRA promises to not interfere with the retail sale of smart guns nor target manufacturers who develop smart gun technologies.
While Armatix produced the first smart gun ready for sale to the public, a 2013 Department of Justice report identified 13 entities -- including gun manufacturers, universities, and other research entities -- working to develop smart gun technology. In its 2015 budget request, DOJ asked for $2 million "to support the Administration's challenge to the private sector to develop innovative and cost-effective gun safety technology." Ron Conway, a prominent Silicon Valley angel investor, has also announced a $1 million competition for the development of "technology that reliably authorizes approved use -- and blocks the unauthorized use -- of firearms."
That the NRA is attacking smart gun technology -- and by doing so putting negative pressure on companies that would develop the technology with the hope of selling guns -- is ironic given the organization's philosophy on firearm sales. In an unhinged February 2013 op-ed that urged NRA members to "stand and fight" against gun safety measures proposed in the wake of the Newtown massacre, NRA executive vice president Wayne LaPierre urged gun owners to "buy more guns than ever." And during a paranoid 2014 address at the NRA annual meeting LaPierre said, "there is no greater freedom than the right to survive and protect our families with all the rifles, shotguns, and handguns we want."