While discussing an Obama campaign ad that noted Sen. John McCain's reported inability to say how many houses he and his wife, Cindy, own, MSNBC's Joe Watkins claimed, "I thought that Barack Obama was not going to attack Senator McCain's wife." The Atlantic's Marc Ambinder uncritically reported the McCain campaign's claim that "Obama's charges 'attack Cindy. She owns the homes.' " But Obama's ad neither mentions nor refers to Cindy McCain or the McCains as a couple.
MSNBC political analyst Pat Buchanan said of the Republican strategy against Sen. Barack Obama: "[T]hey're going to use his associations. And they're going to use his statements, his elitism. They're going to use the fact he's exotic."
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MSNBC's Dan Abrams and Keith Olbermann took issue with Fox News host E.D. Hill's suggestion that a fist bump by Sen. Barack Obama and his wife, Michelle, might be "interpret[ed]" as a "terrorist fist jab," with Abrams saying, "[O]ver at Fox News, if it's Obama, it must be something far more sinister."
Beginning on the afternoon of April 23, MSNBC, Fox News, and CNN aired a controversial ad by the North Carolina Republican Party attacking Sen. Barack Obama and two Democratic gubernatorial candidates at least 22 times combined, in most cases also noting that Sen. John McCain denounced the ad. As media figures on MSNBC and CNN pointed out, the repeated broadcasts benefit the North Carolina Republican Party, which does not have to pay for them, and they presumably benefit McCain, even as he is credited with taking the high road for criticizing the ad.