What happens when you write an innuendo-laden hit piece on a prospective Supreme Court nominee without, by your own admission, bothering to read enough of her opinions or talk to enough of her colleagues to reach a fair assessment, in which you crop a comment by one of her fellow judges who described her as smart so that you can portray the judge as having said she is "not that smart" -- a false characterization you still have not corrected more than a month later?
If you're Jeffrey Rosen, and the target of your hit-piece is Sonia Sotomayor, Time magazine invites you to write more about her.