Earlier this week we reported on how the mainstream media, and especially cable news, had gone bonkers over the dispute between the White House and Fox News. Because let's face it, when journalists are somehow involved in a story, it's suddenly very, very important.

In fact, according to Pew research data, the cablers last week devoted three times as much coverage to the Fox News story as they did to the unfolding swine flu outbreak, which has killed more than 1,000 Americans to date.

Well now the other shoe dropped with yet more Pew data. it shows that among news consumers, nobody cares about the Fox News story, but people are obsessed with following the latest on the swine flue.

How's that for a massive disconnect?

And when I say nobody cares about the Fox News story, that's not really an exaggeration. According to Pew, less than 1 percent of Americans said that the Fox News dispute was the news topic followed most closely last week, compared to 32 percent who said the swine flu was the on top of their news radar.

To recap, by a margin of 32: 1, consumers were interested in swine flu vs. Fox News. But on cable TV last week by a margin of 3:1, Fox News took precedence over the swine flu.

Again, how's that for a massive disconnect?