NY Times: “Glenn Beck Contemplates Starting Own Channel”
Written by Media Matters Staff
Published
In a March 22 article, The New York Times' Brian Stetler reported that Glenn Beck has considered taking over a cable channel and expanding his Insider Extreme Web service, should Beck not renew his contract with Fox News at the end of this year. The article went on to say that neither approach would try to compete with Fox, but “would try to extract more value out of Mr. Beck's loyal fans.” From the article:
But a cable channel takeover, even in part, carries enormous risk, as Ms. Winfrey and Ms. Stewart can attest -- they have more real estate now, but the ratings comparisons are not favorable. For Mr. Beck, the risk may be heightened by the fact that many advertisers have shunned him on Fox, in part because of a boycott that started after he called President Obama racist in 2009.
Furthermore, having cable channel turf may carry less importance in the future as more people access TV shows online.
Mr. Beck's other option is to expand Insider Extreme, the subscription portion of his Web site, glennbeck.com, by hosting an exclusive show there and by adding other content.
Insider Extreme already simulcasts Mr. Beck's three-hour radio show; shows a fourth hour hosted by his sidekicks; shows a daily show hosted by S. E. Cupp, a conservative commentator; and occasionally features documentaries.
[...]
People who have spoken to Mr. Beck say that neither option -- a cable channel or what would essentially be an Internet channel -- would be aimed at competing with Fox News, which is enormously popular on cable. Rather, it would try to extract more value out of Mr. Beck's loyal fans. The comparison to [Howard] Stern may be apt: his audience on satellite radio is smaller than it was on terrestrial radio, but the profits are higher.