So Eric Bolling apologized. Sort of. And it's pretty obvious he wasn't sincere.

On his Friday program, the Fox Business host called Gabonese president Ali Bongo and rapper Common “hoodlums” who had visited the “hizzouse,” Bolling's term for the Obama White House. Last night, after much outcry over this flagrant racial stereotyping, Bolling delivered an “editorial note”:

On Friday, we did a story about the president meeting with the president of Gabon. We got a little fast and loose with the language, and we know it's been interpreted as being disrespectful, and for that, I'm sorry. We did go a bit too far.

As we pointed out, this apology was quite dishonest -- what Bolling termed “fast and loose” language appeared to be scripted and was accompanied by inflammatory graphics. And Bolling's statement was an archetypal non-apology apology, in which he expressed regret for the interpretation of his words but not the words themselves (which he didn't actually revisit).

But let's step back a moment and take a broader look at the situation. After all, there were three whole days in between the offending segment and the apology, and while there may not have been any episodes of Follow The Money, that doesn't mean Bolling was silent. Far from it, in fact. Bolling spent the weekend on Twitter defending himself and lashing out at his critics.

After the Atlantic's Jeffrey Goldberg called out Bolling's “open, and revolting, anti-Obama racism,” Bolling took to Twitter to attack Goldberg and his “smear piece”:

A few minutes later he tweeted this:

Then he took another shot at Goldberg and Media Matters:

Then Bolling linked to a USA Today article on criticism of Obama's meeting with Bongo, given allegations of corruption against the Gabonese leader, and suggested that his comments were no different:

These tweets don't indicate any level of contrition on Bolling's part. They're actually quite defiant, and they make you think that Bolling doesn't really believe he went “a bit too far.”