Since 2008, the gun lobby and right-wing media have been pushing various theories suggesting Barack Obama was secretly plotting against the Second Amendment. The National Rifle Association set up www.gunbanobama.com as Glenn Beck warned Obama was working to "take away your gun." Three years after Obama's election the purported plans to enact sweeping gun bans and confiscation haven't materialized, but according to gun lobby chief Larry Keane, Rupert Murdoch's media empire is now engaging in "corporate gun control."

Last week online reports indicated that FOX Sports Media Group had told the Ultimate Fighting Championship's parent company that gun-related sponsorships would no longer be permitted for their events. Fox and the Ultimate Fighting Championship recently signed a 7-year broadcast agreement. On Wednesday the gun lobby trade association National Shooting Sports Foundation announced they had confirmed the sponsorship ban.

FOX's decision to ban advertisements for lawful products owned by more than 80 million Americans is nothing more than corporate gun control. We expect better from FOX. So should you.

The Gun Store and ammotogo.com are among the UFC sponsors who would be affected by this ban. If no sponsorships in a single sport doesn't sound like a big deal to you, then you probably aren't working to contrive controversies in a gun lobby press shop.

Eric Bolling's gun antics at Fox Sports' corporate cousins apparently won't stop the gun lobby, which apparently wants fighters sporting monikers like "Natural Born Killer" and “American Psycho” to be allowed to be sponsored by gun retailers. What part of the Second Amendment doesn't Fox understand?

NRA News joined the NSSF in condemning Fox Sports, hosting a gripe session with owner of the Las Vegas based The Gun Store Chris Irwin, victim of the Fox's supposed Second Amendment animosity

When it comes to pushing their cult of victimhood, even Rubert Murdoch's media outlets can turn into a gun lobby target.