Trump Kicks Off General Campaign With Phone Interviews
Written by Brennan Suen
Published
Donald Trump phoned in to the morning news programs on ABC, MSNBC, NBC, and Fox News for interviews following his victory in the May 3 Indiana primary, which cemented his role as the presumptive Republican presidential nominee for the general election. Journalists and media critics have called out cable and broadcast news shows for allowing Trump this “shocking” “advantage,” and several programs -- including CBS’s morning show -- have banned the practice.
Trump’s most recent round of phone interviews is only the latest example of a newly common type of media malpractice unique to the candidate. The practice of letting a presidential candidate largely eschew on-camera interviews in favor of phoning in is unprecedented in American politics. News networks have overwhelmingly allowed Trump -- and Trump only -- to call in to Sunday morning political talk shows. In total, Trump conducted 69 phone interviews on news programs in the first 69 days of 2016.
In March, CBS This Morning and NBC’s Meet The Press announced they would no longer allow Trump to phone in for interviews, joining Fox Broadcasting Co.’s Fox News Sunday. During that same month, the six major broadcast and cable news networks allowed Trump to phone in for 39 of his 63 interviews. On ABC, NBC, MSNBC, and Fox News, more than half of Trump's interviews were conducted by phone.
Media critics and prominent journalists have criticized the media’s willingness to grant Trump phone interviews, noting that the practice “is a signal of the extent to which the television cable networks contort themselves to accommodate Trump.” Trump’s phone interviews have given him an obvious advantage over his rivals, allowing him to ignore hosts' visual cues and body language, dodge or shout over interviewers' questions, and avoid awkward confrontations.